Why Managing the Student Lifecycle is Critical to Student Success

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Overview: Supporting students during every stage of the student lifecycle is a "must have" competence, required by any successful institution. Providing a valuable experience at every stage of the student lifecycle allows institutions to achieve growth, intelligence, quality, and efficiency.

Student Lifecycle Management (SLM) is the new way of managing student groups, from pre-prospects, to applicants, and to current students. With increased competition and more funding sources relying on completion rates, it is critical that institutions understand how successfully managing the student lifecycle and providing a valuable experience to each student will help provide them with a high return on their investments and success in the future. Join AACRAO and Hobsons for a webinar exploring the most important facets of SLM.

Sponsored By:

Hobsons helps educators, administrators, students, and families maximize success through every stage of the learning lifecycle. Hobsons' personalized learning, academic planning, post-secondary enrollment, and student support solutionsserve millions of students across more than 7,500 schools, colleges, and universities worldwide. www.hobsons.com


Chris McNamee
Vice President of Higher Education Marketing, Hobsons

Chris has assisted the Hobsons organization with marketing and selling their products for the last seven years. During her tenure, Chris has served in Product Management and Marketing roles that have been responsible for communicating the value of Hobsons solutions to the more than 1,200 institutions that utilize them for their marketing, recruiting, and student success initiatives. Her previous experience includes a variety of marketing positions within Thomson Learning and has provided her with the opportunity to work with clients in the K12, Higher Ed, Career Education, and Retail segments. Chris holds degrees from the University of Charleston in English and Mass Communications.

Brian Mikesell
Vice President of Market Solutions, Hobsons

Brian Mikesell heads up the Solutions team at Hobsons. He has designed, developed and delivered many solutions during his 10 years at Hobsons focused on CRM, online applications, student marketing, recruitment, and enrollment management. Over 1,500 higher education institutions in the country are using these solutions to meet their enrollment goals. Over the last three years, his team has been focused on the next frontier; solutions focused on improving student planning, retention, and advising. Brian obtained his Bachelors in Human Factors Engineering from Wright State University and a Masters in Industrial Engineering.


Susan Gottheil
Vice-Provost (Students) at the University of Manitoba
Susan Gottheil is Vice-Provost (Students) at the University of Manitoba, where she is involved in Strategic Enrolment Management planning and working with colleagues across the campus to enhance the student experience. She has over three decades of leadership experience in the Canadian post-secondary sector helping institutions to promote and expand academic programs, increase student recruitment and retention, enhance learning and development, improve student and academic support services, and promote collaborative partnerships.

With an undergraduate degree from McGill University and an MA in Women's History, Susan began her career at Vanier College Cegep in Montreal where she spent 9 years teaching before moving into senior administrative positions at Carleton University. In 2006, Susan moved to western Canada to help Mount Royal transition from a college to a university and roll out new undergraduate degree programs. Susan's background and experience cover a number of key areas including enrolment management, strategic planning, student and academic services, integrated marketing and communications, and employment and educational equity.

She has inspired, managed and led cross-functional staff and faculty teams to dramatically increase student enrolment and retention, improve student service delivery and student support programs, and enhance student success at all the institutions she has worked with. Over the past few years, Susan has collaborated with Clayton Smith on the emergence and implementation of enrolment management in Canada. They have presented workshops at a number of professional conferences in the U.S. and across Canada, published articles, co-edited a book on SEM in Canada, and organized the annual Canadian Strategic Enrolment Management Summits.

Additional Information

AACRAO's 100th Annual Meeting
March 30 - April 2, 2014 (Sunday-Wednesday) 
Colorado Convention Center
Denver, CO
Annual Meeting information available at - www.aacrao.org/training-and-events/meetings/current-meetings/2014-aacrao-annual-meeting

Related AACRAO Publications
AACRAO offers a valuable library of resources on higher education issues. For a listing of our recent publications, please visit http://www.aacrao.org/professional-resources/publications

Professional Development
AACRAO offers professional development opportunities through meetings and online courses. For more information, please visit http://www.aacrao.org/training-and-events

Registration Cost: No Registration Fee

Register Online

System Requirements: Content will be displayed in Adobe Connect Pro. You can test your system to see if it meets the requirements.

For questions about the webinar please contact AACRAO at webinar@aacrao.org or call 202-293-9161.