AACRAO Publication


Essentials of Enrollment Management: Cases in the Field
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Essentials of Enrollment Management: Cases in the Field

$60 $36 Members/$80 $48 Non-Members; Jim Black and Associates; 2004; Item #9024
In AACRAO's publication Essentials of Enrollment Management: Cases in the Field experts in enrollment management representing all types of institutions reveal the evolution of the enrollment strategies implemented at their institutions, the results, and the lessons learned. The introductory chapter provides an overview of themes and models that are fundamental to the field of enrollment management and are featured in a single case study or represent a pattern among two or more case institutions.