AACRAO Publication


Student Marketing for Colleges and Universities
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Student Marketing for Colleges and Universities

$60 $36 Members/$80 $48 Non-Members; Richard Whiteside; 2004; Item #9023
AACRAO's publication Student Marketing for Colleges and Universities is your single authoritative source interpreting basic and advanced marketing techniques within the context of student marketing. Four sections address marketing fundamentals in the higher education setting, strategic planning, consumer behavior of the college-bound student and integrated marketing and the student marketing plan.