AACRAO Publication


Gen Xers Return to College: Enrollment Strategies for a Maturing Population
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Gen Xers Return to College: Enrollment Strategies for a Maturing Population

$60 $36 Members/$80 $48 Non-Members; Jim Black; 2003; Item #9021
This addition to AACRAO 's series of publications on enrollment management examines the critical issues facing colleges and universities as they accommodate Generation X 's return to higher education. Divided into four parts, part one considers the characteristics that are common among Gen Xers with special attention to differences by gender, race, and sexual orientation; part two describes specific marketing and recruitment strategies targeted at this population; part three discusses retention-related issues and strategies; and part four addresses operational issues and trends.