AACRAO Publication


Sharing the Campus Experience: Hosting Effective Campus Visits
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Sharing the Campus Experience: Hosting Effective Campus Visits
Table of Contents and Introduction
$40 Members/$55 Non-Members; Craig Westman and Penny Bouman; 2009; Item #0125
Campus visits are a pivotal activity in a recruitment cycle, and often determine whether or not a student will apply for admission. Sharing the Campus Experience: Hosting Effective Campus Visits helps administrators create campus visit experiences that engage prospective families and authentically demonstrate the culture of their institution. This 55-page book offers perspectives on how to recruit the best-fit students using such things as story-telling and student tour guides who "get real" about the triumphs and challenges of campus life. Authors Craig Westman of the University of Texas-El Paso and Penny Bouman and six contributing authors from a variety of institutions recommend involving faculty, employing visits coordinators, allocating funds towards site visits, and striking a balance between a fixed visit format and constant program development.