AACRAO Publication

Applying SEM at the Community College

Applying SEM at the Community College
Table of Contents and Introduction
$60 Members/$80 Non-Members; Bob Bontrager and Bruce Clemetsen; 2009; Item #0124
Community colleges are increasingly utilizing Strategic Enrollment Management (SEM) to meet the enrollment and financial challenges brought on by the recent economic downturn. Applying SEM at the Community College identifies the vital and unique enrollment issues confronting two-year colleges and suggests effective strategies for resolving them. This 204-page resource helps administrators set enrollment goals for their diverse student populations, redefine and improve student academic success, and achieve institutional success through financial planning. It also proposes methods for gathering and using data to inform strategies, for strengthening marketing plans, and for fostering interdepartmental collaboration.