AACRAO Publication


AACRAO's Basic Guide to Enrollment Management
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AACRAO's Basic Guide to Enrollment Management

$60 $36 Members/$80 $48 Non-Members; Craig Westman and Penny Bouman; 2005; Item #0109
AACRAO's Basic Guide to Enrollment Management is a primer or "how to" resource for new or seasoned enrollment managers. Its core chapters are practical applications of Strategic Enrollment Management (SEM) best practices, outlining how making some basic adjustments can have an immediate impact on enrollments. The Basic Guide offers tips on how an institution can change and consequently gauge its successes, including techniques to aid the enrollment manager, director of admissions, student services director, or anyone in a management position within an institution looking for an impetus to change their enrollment practices.