Recruitment and Retention



The AACRAO International Guide: A Resource for International Education Professionals
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The AACRAO International Guide: A Resource for International Education Professionals
Table of Contents and Introduction
$110 Members/$158 Non-Members; 2016; Item #0146
Also available on: Amazon Kindle
This updated edition of the AACRAO International Guide is a comprehensive resource providing higher education professionals a solid foundation of knowledge in the field of international education. Thirty-seven chapters cover a multitude of topics, including comprehensive internationalization, recruiting and promoting the success of international students, working with agents, establishing dual and joint degree programs, fighting fraud, and hosting pre-arrival events in home countries. Also included are seven chapters on best practices for external and in-house international transfer credit evaluations, along with four case studies and six country studies.


Helping Veterans Succeed: A Handbook for Higher Education Administrators
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Helping Veterans Succeed: A Handbook for Higher Education Administrators
Table of Contents and Introduction
$80 Members/$115 Non-Members; 2014; Item #0139
Also available on: Amazon Kindle
Helping Veterans Succeed: A Handbook for Higher Education Administrators is AACRAO's first comprehensive guide to address the unique needs of student veterans on campus. Through 16 chapters, this handbook gives campus administrators the tools to effectively help veterans achieve their academic goals and transition successfully into the workforce. Written by experts in the field, it covers transfer of credit and prior learning credits, campus communication strategies, certification, orientation efforts, implementing a Yellow Ribbon Program, and helping veterans transition from the classroom to the workforce. In addition, case studies and appendices offer relevant tips and resources for higher education professionals serving student veterans.


Sharing the Campus Experience: Hosting Effective Campus Visits
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Sharing the Campus Experience: Hosting Effective Campus Visits
Table of Contents and Introduction
$40 Members/$55 Non-Members; Craig Westman and Penny Bouman; 2009; Item #0125
Campus visits are a pivotal activity in a recruitment cycle, and often determine whether or not a student will apply for admission. Sharing the Campus Experience: Hosting Effective Campus Visits helps administrators create campus visit experiences that engage prospective families and authentically demonstrate the culture of their institution. This 55-page book offers perspectives on how to recruit the best-fit students using such things as story-telling and student tour guides who "get real" about the triumphs and challenges of campus life. Authors Craig Westman of the University of Texas-El Paso and Penny Bouman and six contributing authors from a variety of institutions recommend involving faculty, employing visits coordinators, allocating funds towards site visits, and striking a balance between a fixed visit format and constant program development.


Applying SEM at the Community College
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Applying SEM at the Community College
Table of Contents and Introduction
$60 Members/$80 Non-Members; Bob Bontrager and Bruce Clemetsen; 2009; Item #0124
Community colleges are increasingly utilizing Strategic Enrollment Management (SEM) to meet the enrollment and financial challenges brought on by the recent economic downturn. Applying SEM at the Community College identifies the vital and unique enrollment issues confronting two-year colleges and suggests effective strategies for resolving them. This 204-page resource helps administrators set enrollment goals for their diverse student populations, redefine and improve student academic success, and achieve institutional success through financial planning. It also proposes methods for gathering and using data to inform strategies, for strengthening marketing plans, and for fostering interdepartmental collaboration.


SEM and Institutional Success: Integrating Enrollment, Finance and Student Access
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SEM and Institutional Success: Integrating Enrollment, Finance and Student Access
Table of Contents and Introduction
$50 Members/$70 Non-Members; Bob Bontrager; 2008; Item #0122
As colleges and universities face increasingly challenging financial environments, demographic shifts, competitive forces, and public policy decisions, campus leaders must proactively adopt new approaches for addressing these concerns. SEM and Institutional Success provides a detailed analysis of these issues and offers a strategic enrollment management framework for improving enrollment and educational outcomes. Edited by Bob Bontrager, with chapter contributions by Gil Brown and Don Hossler, this publication proposes an innovative student-centric SEM planning model aimed at helping institutions improve enrollment and financial outcomes while at the same time advancing student access and success.


The SEM Imperative: Taking Enrollment Management Online
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The SEM Imperative: Taking Enrollment Management Online
Table of Contents and Introduction
$60 $36 Members/$80 $48 Non-Members; Craig Westman and Penny Bouman; 2007; Item #0119
The SEM Imperative: Taking Enrollment Management Online challenges enrollment managers to customize electronic media, print material, and telephone customer interactions to create a flexible multi-channel marketing plan. The guide helps institutions communicate with Millennial students who increasingly take initiative by shopping for colleges online and posting their experiences on user-generated content sites like YouTube. Authors Craig Westman of the University of Texas-El Paso and Penny Bouman of Ferris State University promote the proactive of use all relevant media in order to share positive institutional stories with prospective student markets—videos, blogs, chat, video games, Second Life, flexible modes of teaching, and interactive Web sites.


Gamers Go to College
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Gamers Go to College
Table of Contents and Introduction
$50 $30 Members/$70 $42 Non-Members; Craig Westman and Penny Bouman; 2006; Item #0112
Gamers Go to College illustrates how Gamers create and demand a convergence of technology in higher education. A subculture of the Millennials, Gamers are noted for their increased use of technology over previous groups of students. The publication's overarching theme highlights the vital role communication plays and the varying venues that are at higher education's disposal in light of the Gamers generation. This publication was authored by Craig Westman and Penny Bouman of Ferris State University.


AACRAO's Basic Guide to Enrollment Management
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AACRAO's Basic Guide to Enrollment Management

$60 $36 Members/$80 $48 Non-Members; Craig Westman and Penny Bouman; 2005; Item #0109
AACRAO's Basic Guide to Enrollment Management is a primer or "how to" resource for new or seasoned enrollment managers. Its core chapters are practical applications of Strategic Enrollment Management (SEM) best practices, outlining how making some basic adjustments can have an immediate impact on enrollments. The Basic Guide offers tips on how an institution can change and consequently gauge its successes, including techniques to aid the enrollment manager, director of admissions, student services director, or anyone in a management position within an institution looking for an impetus to change their enrollment practices.


The College Recruiters' Quick Guide
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The College Recruiters' Quick Guide

$35 $21 Members/$50 $30 Non-Members; Dewey Holleman; 2005; Item #0107
The College Recruiters' Quick Guide provides an orientation to Recruitment responsibilities for new admissions professionals and those contemplating a career in college admissions. It is organized to give the reader a quick orientation and down-to-earth advice about what is involved in the admissions profession. This short publication defines the admissions professional, outlines principles of good practice and successful recruitment, and offers practical tips for travel that every new recruitment professional will appreciate. Every new Admissions Counselor and Recruiter deserves this useful introduction to a rewarding career in Recruitment!


Essentials of Enrollment Management: Cases in the Field
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Essentials of Enrollment Management: Cases in the Field

$60 $36 Members/$80 $48 Non-Members; Jim Black and Associates; 2004; Item #9024
In AACRAO's publication Essentials of Enrollment Management: Cases in the Field experts in enrollment management representing all types of institutions reveal the evolution of the enrollment strategies implemented at their institutions, the results, and the lessons learned. The introductory chapter provides an overview of themes and models that are fundamental to the field of enrollment management and are featured in a single case study or represent a pattern among two or more case institutions.


Student Marketing for Colleges and Universities
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Student Marketing for Colleges and Universities

$60 $36 Members/$80 $48 Non-Members; Richard Whiteside; 2004; Item #9023
AACRAO's publication Student Marketing for Colleges and Universities is your single authoritative source interpreting basic and advanced marketing techniques within the context of student marketing. Four sections address marketing fundamentals in the higher education setting, strategic planning, consumer behavior of the college-bound student and integrated marketing and the student marketing plan.


The SEM Anthology
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The SEM Anthology

$60 $36 Members/$80 $48 Non-Members; 2004; Item #9025
The SEM Anthology is a compilation of articles by more than 30 enrollment management professionals from a variety of institutions across the country. This collection, which has appeared in SEM Monthly over the past year, chronicles Strategic Enrollment Management efforts at campuses nationwide. The book illustrates the successes and challenges faced by campus officials today.


Gen Xers Return to College: Enrollment Strategies for a Maturing Population
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Gen Xers Return to College: Enrollment Strategies for a Maturing Population

$60 $36 Members/$80 $48 Non-Members; Jim Black; 2003; Item #9021
This addition to AACRAO 's series of publications on enrollment management examines the critical issues facing colleges and universities as they accommodate Generation X 's return to higher education. Divided into four parts, part one considers the characteristics that are common among Gen Xers with special attention to differences by gender, race, and sexual orientation; part two describes specific marketing and recruitment strategies targeted at this population; part three discusses retention-related issues and strategies; and part four addresses operational issues and trends.