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The SEM Imperative: Taking Enrollment Management Online
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The SEM Imperative: Taking Enrollment Management Online
Table of Contents and Introduction
$60 $36 Members/$80 $48 Non-Members; Craig Westman and Penny Bouman; 2007; Item #0119
The SEM Imperative: Taking Enrollment Management Online challenges enrollment managers to customize electronic media, print material, and telephone customer interactions to create a flexible multi-channel marketing plan. The guide helps institutions communicate with Millennial students who increasingly take initiative by shopping for colleges online and posting their experiences on user-generated content sites like YouTube. Authors Craig Westman of the University of Texas-El Paso and Penny Bouman of Ferris State University promote the proactive of use all relevant media in order to share positive institutional stories with prospective student markets—videos, blogs, chat, video games, Second Life, flexible modes of teaching, and interactive Web sites.


The Impact of Bologna and Three-year Degrees on U.S. Admissions: A Focus on Europe, Australia and the United Kingdom
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The Impact of Bologna and Three-year Degrees on U.S. Admissions: A Focus on Europe, Australia and the United Kingdom
Table of Contents and Introduction
$28 $17 Members/$40 $24 Non-Members; 2007; Item #0116
Increasingly, U.S. and other North American graduate and professional schools are finding it necessary to assess their admissions policies regarding international applicants with three-year bachelor's degrees. This monograph captures the presentations and discussions among participants from a November 2006 symposium coordinated by AACRAO in partnership with the Australian Department of Education, Science, and Training; the British Council United States; and the German Academic Exchange Service. The questions and issues raised at the symposium are discussed in this monograph, particularly as they relate to international student mobility; ways in which the adoption of three-year degrees–especially in Europe and Australia–affect U.S. admissions policies and practices; the Bologna Process and Europe's progress toward developing EU-wide three-year degrees.


Community Colleges and Student Information Systems Implementation: A Survey on the Registrar's Role
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Community Colleges and Student Information Systems Implementation: A Survey on the Registrar's Role
Table of Contents and Introduction
$35 $21 Members/$50 $30 Non-Members; Sandra Lepley; 2006; Item #0114
Colleges considering a new system implementation should view the statistics on how different strategies can affect the job of the registrar. Drawing conclusions from a national survey of community and technical college registrars,Community Colleges and Student Information Systems Implementation explores differences in job duties and responsibilities as well as role conflict and ambiguity related to different implementation strategies. The author, Sandra Lepley of University of Central Florida examines in-house, outsourced and consortia implementation strategies, and their relation to college demographic characteristics. She offers suggestions for professional development.


Gamers Go to College
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Gamers Go to College
Table of Contents and Introduction
$50 $30 Members/$70 $42 Non-Members; Craig Westman and Penny Bouman; 2006; Item #0112
Gamers Go to College illustrates how Gamers create and demand a convergence of technology in higher education. A subculture of the Millennials, Gamers are noted for their increased use of technology over previous groups of students. The publication's overarching theme highlights the vital role communication plays and the varying venues that are at higher education's disposal in light of the Gamers generation. This publication was authored by Craig Westman and Penny Bouman of Ferris State University.


Guide to Bogus Institutions and Documents
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Guide to Bogus Institutions and Documents
Table of Contents and Introduction
$45 $27 Members/$60 $36 Non-Members; Ann M. Koenig, Jessica Montgomery and LesLee Stedman; 2006; Item #4008
This addition to the AACRAO library of international publications will give you the information and tools needed to face and fight the complex battle against the problem of bogus universities and degree fraud. This book will inform you about the issues, help you to learn techniques to detect bogus institutions and documents, offer guidelines in handling cases of fraud, help you to prevent your institution or organization from becoming a victim of fraud, and give you confidence in discussing all of these issues with colleagues and superiors. Contributing authors include AACRAO's International Education Services staff: Ann M. Koenig, Jessica Montgomery and LesLee Stedman. Other contributing authors include Eva-Angela Adan Edward Devlin, John Bear, Alan Contreras, Alan Ezell and Jane Yahr Shepard.


AACRAO's Basic Guide to Enrollment Management
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AACRAO's Basic Guide to Enrollment Management

$60 $36 Members/$80 $48 Non-Members; Craig Westman and Penny Bouman; 2005; Item #0109
AACRAO's Basic Guide to Enrollment Management is a primer or "how to" resource for new or seasoned enrollment managers. Its core chapters are practical applications of Strategic Enrollment Management (SEM) best practices, outlining how making some basic adjustments can have an immediate impact on enrollments. The Basic Guide offers tips on how an institution can change and consequently gauge its successes, including techniques to aid the enrollment manager, director of admissions, student services director, or anyone in a management position within an institution looking for an impetus to change their enrollment practices.


The College Recruiters' Quick Guide
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The College Recruiters' Quick Guide

$35 $21 Members/$50 $30 Non-Members; Dewey Holleman; 2005; Item #0107
The College Recruiters' Quick Guide provides an orientation to Recruitment responsibilities for new admissions professionals and those contemplating a career in college admissions. It is organized to give the reader a quick orientation and down-to-earth advice about what is involved in the admissions profession. This short publication defines the admissions professional, outlines principles of good practice and successful recruitment, and offers practical tips for travel that every new recruitment professional will appreciate. Every new Admissions Counselor and Recruiter deserves this useful introduction to a rewarding career in Recruitment!


Student Information Systems: A Guide to Implementation Success
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Student Information Systems: A Guide to Implementation Success

$70 $42 Members/$95 $57 Non-Members; Dr. Sharon F. Cramer; 2005; Item #0108
What will expedite the implementation of a student information system? Student Information Systems: A Guide to Implementation Success contains constructive examples and practical suggestions, giving readers a step-by-step approach to improving campus buy-in, communication, collaboration and funding; as well as leading project team members and campus administrators through the critically important realities of a successful implementation or upgrade. The guide can assist everyone on campus involved in the implementation to develop and achieve their short- and long-term goals for student information system implementation.


Current Trends in Grades and Grading Practices in Higher Education: Results of the 2004 AACRAO Survey
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Current Trends in Grades and Grading Practices in Higher Education: Results of the 2004 AACRAO Survey

$55 $33 Members/$80 $48 Non-Members; 2005; Item #0106
AACRAO 's publication Current Trends in Grades and Grading Practices in Higher Education: Results of the 2004 AACRAO Survey continues the tradition of surveying grading practices in higher education first begun in 1920. Although much has changed in the world of academia since, grades have remained a central feature. This consistent importance and interest, as well as our members' role as the guardians of academic records, has been the impetus for AACRAO 's continued study of grades and grading practices in American colleges and universities. The most recent study prior to this one was conducted in 1992.


Essentials of Enrollment Management: Cases in the Field
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Essentials of Enrollment Management: Cases in the Field

$60 $36 Members/$80 $48 Non-Members; Jim Black and Associates; 2004; Item #9024
In AACRAO's publication Essentials of Enrollment Management: Cases in the Field experts in enrollment management representing all types of institutions reveal the evolution of the enrollment strategies implemented at their institutions, the results, and the lessons learned. The introductory chapter provides an overview of themes and models that are fundamental to the field of enrollment management and are featured in a single case study or represent a pattern among two or more case institutions.


Student Marketing for Colleges and Universities
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Student Marketing for Colleges and Universities

$60 $36 Members/$80 $48 Non-Members; Richard Whiteside; 2004; Item #9023
AACRAO's publication Student Marketing for Colleges and Universities is your single authoritative source interpreting basic and advanced marketing techniques within the context of student marketing. Four sections address marketing fundamentals in the higher education setting, strategic planning, consumer behavior of the college-bound student and integrated marketing and the student marketing plan.


The SEM Anthology
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The SEM Anthology

$60 $36 Members/$80 $48 Non-Members; 2004; Item #9025
The SEM Anthology is a compilation of articles by more than 30 enrollment management professionals from a variety of institutions across the country. This collection, which has appeared in SEM Monthly over the past year, chronicles Strategic Enrollment Management efforts at campuses nationwide. The book illustrates the successes and challenges faced by campus officials today.


Gen Xers Return to College: Enrollment Strategies for a Maturing Population
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Gen Xers Return to College: Enrollment Strategies for a Maturing Population

$60 $36 Members/$80 $48 Non-Members; Jim Black; 2003; Item #9021
This addition to AACRAO 's series of publications on enrollment management examines the critical issues facing colleges and universities as they accommodate Generation X 's return to higher education. Divided into four parts, part one considers the characteristics that are common among Gen Xers with special attention to differences by gender, race, and sexual orientation; part two describes specific marketing and recruitment strategies targeted at this population; part three discusses retention-related issues and strategies; and part four addresses operational issues and trends.


The AACRAO International Graduate Admissions Guide
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The AACRAO International Graduate Admissions Guide

$50 $30 Members/$75 $45 Non-Members; 2003; Item #9018
AACRAO's publication provides a hands-on approach to enable you to determine the admissibility of applicants from abroad to your graduate degree and non-degree programs. The companion volume, The AACRAO International Guide: A Resource for International Education Professionals (item #0103), covers many important aspects of the international application and admission process, primarily on the undergraduate level. The present book is meant to augment that volume. Both are critical additions to any international education library. While the current AACRAO International Guide is a revision, this volume is a “first” in that it focuses on the graduate admissions process.


Foreign Educational Credentials Required
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Foreign Educational Credentials Required

$75 $45 Members/$100 $60 Non-Members; 2003; Item #9019
Looking for a concise and easily referenced source for information on credentials and other documentation that would be required for entry from a given country to a specified level of study? The fifth edition of Foreign Educational Credentials Required indicates, in a convenient and consistent form, the educational credentials which should be available for applicants from over 220 countries.