sem15 Session Handouts

Sunday

9:00 am - 11:30 am

SEM Core Concepts and SEM Planning for Institutional Teams - Diplomat 2-4498

Presenters: William Serrata, El Paso Community College; Susan Gottheil, University of Manitoba

This workshop will feature a presentation and discussion of effective SEM teams and their roles in facilitating SEM planning and implementation. This provides institutional teams food for thought in considering the commitments required to effectively manage enrollments on their campuses.

Location: Diplomat 2

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SEM Core Concepts and SEM Planning for Individuals and Small Groups - Diplomat 1-4499

Presenters: Jay Goff, Saint Louis University; Michele Sandlin, AACRAO Consulting

This session is designed for institutions that have one, two or three people at the SEM Conference. It includes an overview of the Core Concepts of Strategic Enrollment Management and also provides participants with a review of methods to organize planning teams and the process for creating a SEM plan on your campus.

Location: Diplomat 1

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1:00 pm - 3:45 pm

Retention and Student Success: Removing Barriers and Identifying Best Practices to Increase Student Persistence - Diplomat 2-4297

Presenters: Jody Gordon, University of the Fraser Valley; Alicia Moore, Central Oregon Community College

Institutions are focusing efforts on developing intentional student success strategies. In order to be successful, an institution must balance large-scale strategies—which impact the entire study body—as well as specific smaller-level strategies targeted towards specific populations. This workshop will examine key student success data, and also examine strategies that support first-generation, transfer, mature/non-traditional, LGBTTQ, and underrepresented populations.

Location: Diplomat 2

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The Art & Science of Student Recruitment - Diplomat 4-4298

Presenters: Dick Whiteside, Royall & Company

Attendees will examine the critical elements of student recruitment and learn how use the techniques to optimize enrollment and greatly increase the likelihood of achieving desired net revenue goals. The focus is on developing effective student engagement programs, designing techniques for deepening the relationship between the prospective student and the institution, as well as how to use the power of persuasion, persistence, and service to achieve your enrollment goals.

Location: Diplomat 4

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Developing the SEM Analytics Agenda: Incorporating Big Data and Business Intelligence Principles into your SEM Portfolio - Diplomat 1-4500

Presenters: Wendy Kilgore, AACRAO Consulting (AC); Brian Williams, John Carroll University; Chris Shaffer, Shawnee State

This workshop is designed for enrollment leaders seeking to develop a formal enrollment reporting portfolio and a more data-driven SEM culture in their division and across the university. The session will focus on how and when to create reports to help campus leaders solve problems and make more data-informed decisions.

Location: Diplomat 1

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4:00 pm - 5:00 pm

Making the Most of Your SEM Conference Experience - Regency 2-4503

Presenters: Michael Reilly, AACRAO - American Association of Collegiate Registrars and Admissions Officers; William Serrata, El Paso Community College

Whether this is your first or your 25th SEM Conference, this session is designed to highlight some of the changes to this year's format and understand the concepts around which the conference is designed. We intend for you to engage with the conference as a SEM curriculum, departing on Wednesday with a thorough understanding of what SEM is, the readiness of your institution to take on or improve upon SEM, and the steps forward you will take when you arrive back home after the conference.

Location: Regency 2

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5:00 pm - 6:30 pm

Emerging Issues: Becoming as Diverse as Our Students - Great Hall 5-6-5062

Presenters: Peace Bransberger, WICHE; Luke Schultheis, Virginia Commonwealth University

The presenters will set the stage for the conference with data about this new, more culturally and financially diverse generation of students and information about increasing student mobility, as well as discuss emerging strategies for enrollment management in response to these demographic trends.

Location: Great Hall 5-6

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Monday

8:30 am - 9:45 am

How Did You Get There From Here? - Great Hall 5-6-5063

Presenters: Susan Gottheil, University of Manitoba; Shani Lenore Jenkins, Maryville University of Saint Louis; Jeffrey von Munkwitz-Smith, Boston University; Tom Green, AACRAO Consulting (AC)

The role of Chief Enrollment Management Officer keeps evolving almost quicker than our internal and external environments. How do you personally and professionally prepare yourself to "lead the charge"? What skills are needed to help our colleges and universities thrive and our students succeed? Join our panel of CEMOs to learn how they have mastered day-to-day challenges and risen through the ranks and discuss how to prepare yourself to become one of the next generation of SEM leaders.

Location: Great Hall 5-6

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10:30 am - 12:00 pm

Using Qualitative Research to Better Understand the Enrollment Experience of Students - Regency 3-4127

Presenters: John Lehman, Michigan Technological University

Quantitative research is our bread and butter. But how might qualitative methodologies better help inform our understanding? This session will review the utility of qualitative phenomenological studies to help inform SEM professionals how students learn and make meaning of college costs and financial aid. This session will offer concrete recommendations to those working in the college access fields to best meet the needs of low-income students trying to navigate the college access process.

Location: Regency 3

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It's Not Quite Rocket Science: Strategies for SEM Environmental Scanning - Diplomat 2-4244

Presenters: Christine Kerlin, AACRAO Consulting (AC)

The basis of SEM planning is thoughtful data analysis. Presentation will include useful strategies for gathering and analyzing data that will lead to identification and assessment of SEM priorities, strategies and goals. The emphasis is on designing and pursuing a manageable process.

Location: Diplomat 2

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Interactive Recruitment: How UT Online Utilizes Digital Marketing to Increase Enrollment - Diplomat 1-4378

Presenters: Shannon Neumann, University of Toledo; William Pierce, University of Toledo

Discover how UT Online utilizes interactive marketing techniques to build the online brand and increase overall enrollment.

Location: Diplomat 1

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The Right Message at the Right Time - Regency 2-4383

Presenters: Tom Kinsey, Genesee Community College; Tanya Lane-Martin, Genesee Community College

In 2012, Genesee Community College assembled a cross-departmental enrollment management team to reduce barriers to enrollment. Given this charge, the enrollment management team utilizes various data tools to manage the enrollment stream at various access points. The enrollment management team uses MS Access, Genesee Strategic Intelligence (OBIEE), Degree Works, Flexible Registration and the National Clearinghouse to encourage the prospective student's next step. Our main target populations range from 7th grade students to students beyond graduation from high school. This session will review traditional and innovative methods used to enroll students.

Location: Regency 2

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Using Enrolment Intelligence to Foster Student Success - Regency 1-4393

Presenters: Mario Verrilli, York University; Michelle Miller, York University

The Division of Students at York University's Strategic Plan: Partners in Student Success, focuses on four priorities, including the adoption of a more strategic approach to SEM. Central to achieving our enrolment goals is York's commitment to building SEM Intelligence to underpin evidence-based programming and interventions. This interactive session will focus on exemplars of acquired intelligence and how data and a theoretical lens have impacted educational supports on our campuses.

Location: Regency 1

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Beginning the Journey: Converting Retention Problems into Retention Programs -- A Canadian Perspective - Diplomat 5-4396

Presenters: Andrea McDaniel, Brandon University; Tom Brophy, Brandon University; Katie Gross, Brandon University

Many students with a non-traditional profile are admitted to Brandon University through open-access admissions, a significant proportion of whom do not complete their studies. This presentation will show how the university has, with limited financial resources, developed the Success1 Transition Year to provide structured support for academically "at risk” first-year students. Program elements, implementation process, and assessment plan will be outlined.

Location: Diplomat 5

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Stealing Retention: Dissecting Graduation and Retention Patterns of Stealth Applicants - Diplomat 3-4408

Presenters: Darin Wohlgemuth, Iowa State University; Kate Ralston, Iowa State University; Greg Forbes, Iowa State University

This presentation seeks to better understand stealth applicants -- those whose first contact with the university is their application for admission -- and their path to academic success measured by graduation, retention and GPA. Graduation, retention rates and GPAs are compared between stealth and non-stealth groups controlling for various demographic and academic variables. Regression and path models are constructed to explain the differences in retention and performance between the two groups.

Location: Diplomat 3

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Workshopping the Outdated Application Experience - Room 204-4431

Presenters: John Knific, DecisionDesk; Evan Cudworth, DecisionDesk

In an era where admissions staff are overwhelmed with thousands of calls and e-mails asking "Did you receive my transcript?” we'll host a highly interactive workshop to uncover best practices for exceeding enrollment goals. The session will cover: why your application can become your best marketing tool; which simple tools can reduce call load and application abandonment; and how clearer, customizable review data results in faster decision making and higher yield.

Location: Room 204

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Get Strategic About Transcript Processing and Awarding Transfer Credit - Room 212-213-4462

Presenters: Joy Frazier, University of Texas at Arlington; Joy Youngman, Lexmark

Historically a land-locked transfer institution, recruiting mostly in-state students, University of Texas at Arlington made strategic decisions to expand professional programs and recruit students nationally. As programs grew, staff was impeded by manual entry and lengthy turnaround times. In this session learn how UTA chose to automate by implementing Intelligent Capture for Transcripts to speed the transfer credit process for more than 75,000 transcripts a year.

Location: Room 212-213

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NSC Reverse Transfer Solution: Meeting Current Needs with an Eye Toward the Future - Room 312-313-4861

Presenters: David Pelham, National Student Clearinghouse

This session will provide an update on the development and deployment of NSC's free Reverse Transfer Service. In addition to covering current functionality and future directions for Reverse Transfer, possible future uses for this highly flexible software solution will also be discussed.

Location: Room 312-313

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Smashing Silos for Student Success: Adopting a Holistic and Collaborative Approach - Room 307-4884

Presenters: Evan Baum, Hobsons

This session will present strategies for enabling enterprise-wide data integration and reimagining student-centered business processes. Case studies of institutions that have realized substantial, measurable benefits from adopting a holistic and collaborative approach will also be offered.

Location: Room 307

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AACRAO's Professional Endorsement Program, SEM EP - Diplomat 4-5029

Presenters: Joe Head, SEM-EP Advisor and Retired Dean of Enrollment Service, Kennesaw State University; Heather Codner, Harvard University; Faith LaShure, Waubonsee Community College; John Soltice, University of Alberta

SEM-EP is designed to prepare and recognize enrollment management professionals at the national level using a registry listing. Presenters will share their experiences regarding program logistics and benefits. An overview of qualifications to enroll and requirements to complete the SEM-EP program will be discussed. Recent survey results on national credentialing programs will also be shared.

Location: Diplomat 4

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1:30 pm - 3:00 pm

Courageous Conversations: Maximizing Performance and Productivity to Support Enrollment Management - Diplomat 1-4100

Presenters: Monique Perry, York Technical College; Lydia Hall, York Technical College

Experts say that your most valuable assets drive out of your parking lot daily. Students are who we serve, but we must be sure as enrollment professionals that we are ensuring the right people with the right skill sets are positioned to serve them. Not only does this mean hiring, this also means managing the performance and productivity of employees performing at all levels. In this session, the presenter will share lessons learned from dealing with all levels of performance while transforming an organization to support the College's SEM strategy.

Location: Diplomat 1

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Using Technology & Teamwork to Effectively Advise Adult Transfer Students at a Distance - Diplomat 2-4255

Presenters: Juliette Punchello, Thomas Edison State College

In today's highly competitive higher education market, student services delivered via high customer satisfaction standards are key differentiators that can lead to an institution's success. Today's students need and expect immediate feedback, and access to 24/7 information. Our advising team of 13 graduate prepared professionals implemented new technologies and received consistently high satisfaction scores from our population of over 18,000 distance based adult students.

Location: Diplomat 2

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Double Your Yield, Grow Your Class, and Lower Your Discount Rate. Sound Impossible? - Room 312-313-4342

Presenters: Kristen English, Newman University; Rich Whipkey, Waybetter Marketing; Mark Barrett, College Board

Newman University, located in Wichita Kansas had a real challenge on its hands in the spring of 2014. It found itself with a dismal 45% application completion rate, a ton of soft applications, year over year declining enrollments, and no plan for how to fix the problem. A series of strategic changes in service providers, business processes, and marketing helped Newman overcome these challenges and enroll one of the largest freshman classes in the last 10 years for Fall 2015.

Location: Room 312-313

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How to Stop the Declining Enrollment Hemorrhage! Using Strategic Data-Driven Analysis for Effective Enrollment Solutions - Room 307-4365

Presenters: Raquel Fong, Arizona State University; Jenna Kahl, Arizona State University; Elizabeth Rosenkrantz, Arizona State University

As one of the nation's largest teacher preparation programs, the Mary Lou Fulton Teachers College led a comprehensive reform initiative to address a 35% enrollment hemorrhage over a three year span. Data driven decision making and strategic planning supported by a student centric continuum offered the necessary tourniquet to increase enrollment and retention covering the life cycle of the student experience from recruitment to post-graduation.

Location: Room 307

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Flight Plans for Helicopter Parents: Partnering for Success in Today's University - Regency 1-4385

Presenters: Daphne Rankin, Virginia Commonwealth University

Beyond Orientation is an online course designed for parents and family members of first-year students at VCU. The course provides a network for parents, VCU faculty members, and administrators and gives them a closer look at the first-year experience. In their virtual classroom, the students (parents) hear from university leaders who discuss key topics and issues in education. This interactive session will provide an overview of how to develop and implement such a program.

Location: Regency 1

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Going Beyond Articulation Agreements: How Two Institutions Collaborate for Strategic Enrollment Purposes - Diplomat 5-4389

Presenters: Seth Sykes, Virginia Commonwealth University; Bill Fiege, John Tyler Community College

Despite recent concerns about the effectiveness of articulation agreements, most colleges and universities continue to base their recruitment and retention strategies for transfer students on expanding the use of such agreements. In this presentation, Virginia Commonwealth University and John Tyler Community College will describe how the development of new articulation agreements resulted in improvements in their recruitment, advising, assessment, retention, and curriculum development planning.

Location: Diplomat 5

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Develop Your Research and Writing Skills for Publication - Diplomat 3-4398

Presenters: Jody Gordon, University of the Fraser Valley; Don Hossler, Indiana University - Bloomington; Darin Wohlgemuth, Iowa State University; Luke Schultheis, Virginia Commonwealth University; Tom Green, AACRAO Consulting (AC); Janet Ward, Seattle Pacific Univers

Hosted by SEMQ Editorial Board members and seasoned writers, this session will guide audience members interested in turning their research and writing ideas into an article submission for AACRAO's SEMQ Journal. Attendees will gain practical advice for developing their writing skills as they work toward a manuscript that offers research, insight and knowledge to the greater SEM profession.

Location: Diplomat 3

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Empower your students by simplifying scheduling! How Student Schedule Planning Benefits The Entire Institution - Room 204-4432

Presenters: Robert Strazzarino, College Scheduler LLC

Are you challenged to improve student service, increase enrolled credit hours, and enhance course demand accuracy? Robert Strazzarino, CEO/Founder of College Scheduler will demo the functionality of the schedule planner and share the benefits for students and administration. Providing a more efficient and user-friendly registration process, students can maximize courses taken each semester.

Location: Room 204

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Cure the Credential Headache: Improved Application Completion Through Integrated Delivery - Room 212-213-4860

Presenters: Christopher W. Sheppard, Parchment; Kate Volzer, DecisionDesk

More applications with less workflow complexity? Yes, it's possible! Learn how to put Parchment and DecisionDesk's partnership to work in your admissions office to increase application completion rates while drastically simplifying workflow. This new partnership eliminates the back-and-forth between admissions and transcript offices by empowering students to place a digital order for their transcript inside a comprehensive credential portal.

Location: Room 212-213

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Identifying and Validating Co-Curricular Learning Experiences in the Student Record - Regency 3-4874

Presenters: Amelia Parnell, NASPA

As student records expand to include out-of-classroom learning experiences, the process for validating the quality of these becomes critical to the integrity of the student record. This session will discuss the academic governance of co-curricular learning experiences and its relationship with traditional academic attributes. The collection and validation of these experiences will be discussed.

Location: Regency 3

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A Cutting-Edge (and sometimes unconventional) View of the Strategic Components of Consistent Enrollment Success - Regency 2-4885

Presenters: Wayne Sigler,

This session will feature cutting-edge perspectives and significant research data on the vital strategic components that institutions often give insufficient attention. Will include specific steps attendees can take to help their institution develop additional competitive advantages to better control their enrollment destiny. Presenter has an extensive track record of consistent enrollment success and is widely viewed as one of the nation's top enrollment professionals and thought leaders.

Location: Regency 2

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Student Success - It's all in the data - Diplomat 4-5170

Presenters: Keith Hawkes, Tribal

College can be overwhelming - new demands can be daunting to a freshman. For administrators the challenge is identifying students who are struggling and helping them succeed. Tribal's innovative early warning and support system uses key indicators (learning/behavior, support service use and academic progress) to produce an overall Student Success Prediction.

Location: Diplomat 4

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3:30 pm - 5:00 pm

Advancing the SEM Agenda at the Community/Technical College: Leadership and Change Management Lessons from the Front Lines - Diplomat 1-4101

Presenters: Monique Perry, York Technical College

The landscape of enrollment at today's 2-year instiution is a roller-coaster. With declines in state-funding and increased demands of accountability and value community/technical colleges sometimes struggle to implement a SEM culture and make inroades in recruitment, retention and placement. This session will focus on sharing York Technical College's pathway to implementing a SEM culture and the lessons learned along the journey that is still continuing.

Location: Diplomat 1

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Merging the Mazes: Community College to Four-Year Transitions - Regency 1-4125

Presenters: Brett Morris, Eastern Kentucky University

The community college to 4-year degree institution path is an affordable and viable option, it is one fraught with challenges. Joint admissions is a growing trend in helping students merge the academic maze between two distinctly different institutions. Learn how Eastern Kentucky University developed a statewide initiative that provides students the most critical thing they need - an interactive and personalized degree plan. Don't miss this merging of the mazes presentation!

Location: Regency 1

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Meeting the Demands of Shifting Enrolment: Early Admission Based on Final Grade 11 Grades - Room 307-4344

Presenters: Scott Robinson, The University of Calgary

This session will explore how the University of Calgary used institutional strategy and data driven decision making to adopt an Early Admission pathway based on final grade 11 grades. After two admission cycles with this pathway, find out what was learned and how this pathway has shaped undergraduate admission from high school at one of Canada's top research intensive universities.

Location: Room 307

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Do or Die: Quickly Growing an Online Graduate/Professional Program to Ensure Sustainability - Diplomat 5-4363

Presenters: Stephen Bajjaly, Wayne State University

This session provides a strategic overview of the critical factors for successfully and quickly transitioning a campus-based graduate/professional program to online delivery to ensure sustainability. Topics include market research, curriculum development, faculty training and support, student recruitment and retention strategies, technology infrastructure, data collection and analytics, staffing requirements, and managerial considerations.

Location: Diplomat 5

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Pre-Meds: "How Do You Solve A Problem Like Maria?" - Regency 3-4372

Presenters: Lynn Wisely, Baylor University; Meaghann Wheelis, Baylor University

Approximately 25% of Baylor's freshman class aspires to become doctors, the majority of whom cluster in a few majors in the College of A&S. Few persist all the way to medical school, hence an enrollment management challenge identified as the "Maria” problem. In "catching the cloud and pinning it down,” the presenters isolated predictors of success for these students. Learn how we conceptualized the issue, identified the variables, and disseminated the information across the university.

Location: Regency 3

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Charting a Plan for Student Completion and Campus Efficiencies - Diplomat 2-4380

Presenters: Michelle Eaton, University of North Georgia; Ben Maxwell, University of North Georgia

How can campuses improve student outcomes during this ongoing period of dwindling resources? Navigating complex issues like program evaluations, cuts, and campus and system consolidations can be challenging. Learn how UNG is using different systems to address enrollment growth and campus efficiencies, while increasing emphasis on the '15 to Finish' program completion efforts in Georgia.

Location: Diplomat 2

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Strategic Enrollment Planning 101 - Diplomat 4-4417

Presenters: John Head, University of West Georgia; Ange Peterson, University of Central Florida - Regional Campuses; Robert Wilkinson, Indiana University - Purdue University - Fort Wayne

This interactive workshop will provide participants with a step-by-step outline to strategic planning in Enrollment Management. They will learn how the University of West Georgia created and implemented it's first SEM plan and participate in an SEM planning exercise in a case study approach. At the end of the workshop, participants will be prepared to go back to their campuses an begin the strategic planning process for their own institution.

Location: Diplomat 4

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New Technologies That Will Change Recruiting Students Forever - Room 204-4703

Presenters: Heather Mueller, Capture Higher ED; Thomas Golden, Capture Higher ED

Join us at Capture and learn more about Behavioral Marketing.Utilizing our behavioral tracking technology we are able to gather influential data to help our partners deliver the right message to prospective students at the right time. Better tracking capabilities equals more conversion opportunities. Our customized approach to targeting and marketing prospects is unique to each of our institutions, delivering not only qualified mission‐fit freshmen, but insightful data about all prospects

Location: Room 204

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Recruitment and Retention in the Real-World - Room 212-213-4867

Presenters: Barb Calhoun, Jenzabar; Chuck Gurden, Baker College

We all have stories. Some stories have a silver lining others demonstrate lessons learned. Join us to hear recruitment and retention successes and challenges of a number of your peers. Hear their strategies and tactics -- pick up a few take-aways along the way.

Location: Room 212-213

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SEM Rapid Fire Session I: Student Retention Hot Topics - Regency 2-4886

Presenters: Jay Goff, Saint Louis University; Brian Williams, John Carroll University; Jenna Kahl, Arizona State University; Stan Henderson, AACRAO Consulting (AC)

This session allows each speaker 5 minutes to discuss a specific student retention topic for which they have a passion. A robust discussion period will follow the presentations.

Location: Regency 2

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Using SEM to Build Stronger Communities and Enhance Diversity in the Post-Ferguson Environment - Diplomat 3-5037

Presenters: Shani Lenore Jenkins, Maryville University of Saint Louis; Alan Byrd, University of Missouri - St Louis; William Perkins, Saint Louis University; Melvin Tyler, University of Missouri - Kansas City

This panel session will include SEM professionals from Missouri who have revised their enrollment plans to address issues highlighted by the 2014 Ferguson protests. Executive level planning, corporate partnerships, diversity training, pre college development programs and K-20 collaborations will be discussed.

Location: Diplomat 3

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Big Data in Admissions: Using Predictive Analytics to Drive Student Outcomes - Room 312-313-5160

Presenters: Gil Rogers, Chegg Enrollment Services

Technology has changed everything: from booking flights to hailing a cab. Big data and analytics are used in business to predict consumer behavior. What if you could apply the same principles and go beyond predicting probability of enrollment and focus efforts on students that are truly prepared to succeed?

Location: Room 312-313

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Tuesday

7:30 am - 8:45 am

Race, Class, and College Access: Achieving Diversity in a Changing Legal Landscape - Great Hall 5-6-5064

Presenters: Matthew Gaertner, Pearson; Lorelle Espinosa, American Council on Education (ACE)

This session will discuss a groundbreaking report examining how legal challenges to raceconscious admissions are influencing contemporary admissions practices at selective colleges and universities around the country. The report is especially timely in light of the U.S. Supreme Court decision to take a second look at the constitutionality of the University of Texas' admissions policy by granting review in Fisher v. University of Texas at Austin.

Location: Great Hall 5-6

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9:00 am - 10:30 am

Quickening the PaCE: An Overview of the Pathway to Campus Enrollment Program at the University of Florida - Diplomat 5-4320

Presenters: Tammy Aagard, University of Florida; Zina Evans, University of Florida; Andrea Felder, University of Florida

This session offers an overview of the Pathway to Campus Enrollment (PaCE) program at the University of Florida, which offered FTIC students admission to UF Online with a guarantee to transition to the main campus at the upper-division level. Learn about the program from vision to implementation; the goals for this program; the marketing challenges; as well as mistakes made and lessons learned.

Location: Diplomat 5

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Improving the Business Process in Undergraduate Admissions at Canada's Top Young U15 Institution - Diplomat 3-4345

Presenters: Scott Robinson, The University of Calgary

Would your institution consider an opportunity to increase undergraduate admission process efficiency by at least 50% while reclaiming half a million dollars in costs savings as a result? This session will explore the aggressive project underway at the University of Calgary to do just that! From defining the project to the current status find out what this institution is doing to innovate to meet the challenges of shifting enrolment and ever shrinking budgets.

Location: Diplomat 3

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How WCSU Successfully Leveraged Their CRM to Change Campus Culture and Grow New Student Enrollment - Regency 1-4359

Presenters: Jay Murray, Western Connecticut State University

Find out how a family tradition of cutting the ends off of roast beef launched a major culture shift at WCSU. As part of a business process reorganization, WCSU identified a few areas that if changed would yield the highest results, so we implemented a CRM and not only changed our technology, but our culture.

Location: Regency 1

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The Perfect Storm: Culture Change, Chaos and Compliance - Regency 3-4405

Presenters: Monique Perry, York Technical College

This session will provide a real-world case study approach of the transformation of a financial aid office. This session will provide situational and pragmatic strategies and tips from a major transformation initiated for people, process and technology.

Location: Regency 3

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Improve Analysis of Large Data Sets and Create Interactive, Flexible Reporting with Microsoft Excel 2013, Part 1 - Diplomat 1-4409

Presenters: Janet Ward, Seattle Pacific University

Part 1 will focus on creating the foundation essential for effective institutional data management and what steps to include for building/maintaining a multi-year data base that can be used to support analysis. Session will share examples of how MS 2013 Excel Pivot/Slicers are used to create interactive and flexible reporting (hands on practice). Requirements: Be familiar with Excel and pivot tables. Bring laptop with Microsoft Office/Excel 2013 installed.

Location: Diplomat 1

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Moving Beyond the Gatekeeper Model: Configuring an Effective, Adaptive Enrollment Management Office - Regency 2-4410

Presenters: Robert Mirabile, Beloit College; Thomas Hoener, California Lutheran University (CA); Erin Finn, Thomas Jefferson University (PA)

At many colleges, organizational vestiges of the admission "gatekeeper" era remain, causing inefficiency, misalignment in staff roles, and a failure to embrace SEM. In this session, three enrollment managers will discuss their experiences in revising enrollment structures at institutions that differ in size, program types, and other characteristics. The session will include discussion of contextual factors that drove the changes and candid reflections about what worked well and what did not.

Location: Regency 2

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Empower your students by simplifying scheduling! How Student Schedule Planning Benefits The Entire Institution - Room 212-213-4433

Presenters: Robert Strazzarino, College Scheduler LLC

Are you challenged to improve student service, increase enrolled credit hours, and enhance course demand accuracy? Robert Strazzarino, CEO/Founder of College Scheduler will demo the functionality of the schedule planner and share the benefits for students and administration. Providing a more efficient and user-friendly registration process, students can maximize courses taken each semester.

Location: Room 212-213

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How ACT Research Can Inform Enrollment Strategies - Room 307-4449

Presenters: Steve Kappler, ACT

The session will take a look at three recent ACT studies and how each can have a significant impact on your enrollment strategies.

Location: Room 307

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Student Engagement: SEM's Opportunity to Bridge Academic and Student Affairs - Diplomat 4-4888

Presenters: Stan Henderson, AACRAO Consulting (AC)

This session explores SEM's role in student learning outcomes. Specifically, because it is clear that students learn in both the curriculum and co-curriculum, the more connections there are to what happens in and out of the classroom, the richer the student's experience will be—and the more likely she will be successful and graduate.

Location: Diplomat 4

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Producing Resource-Efficient, Conflict-Free Schedules -- With the Student in Mind! - Room 204-4892

Presenters: Philippe Melis, Infosilem

With today's financial, space and staff constraints, offering students a comprehensive package that is aligned to their academic requirements can require a fair amount of juggling. Learn how after nearly three decades of dedication in the pursuit of continuous improvement of scheduling operations, Infosilem has become one of the leading providers of sophisticated scheduling software solutions to higher education.

Location: Room 204

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To One Stop or Not: Streamlining Student Services and Staff Success - Room 312-313-5032

Presenters: Susan Leigh, Susan Leigh Consulting; Brandi Lamon-Pinkerton, University of Alabama at Birmingham

Service integration improves both staff and student experience, increasing retention of both. How do you maintain staff buy-in yet coordinate critical role changes? Our project plan includes implementation techniques and checklists for change management, negotiating data-access, process redesign, training to new standards, competencies for service excellence, and assessing then celebrating success.

Location: Room 312-313

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Retention: Understanding Student Characteristics, Persistence, and Connections to the Institution, Part 1 - Diplomat 2-5035

Presenters: Jay Goff, Saint Louis University; Stephanie Gordon, NASPA

This two-part program is back by request! In the first session, the changing student demographic landscape will be covered with a focus on student persistence and retention. Essential conditions for student success will be shared and case study models will be discussed.

Location: Diplomat 2

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11:00 am - 12:30 pm

Strategic Enrollment Management: Effective Utilization of Predictive Modeling from Inception to Matriculation - Diplomat 5-4123

Presenters: Randall Langston, SUNY College at Brockport; Dave Loreto, SUNY College at Brockport

This session will include a comprehensive primer on how to design a data driven enrollment management plan integrating predictive modeling from conception (prospect and applicant stage) to full scale implementation . Verifiable outcomes between predictive model score at both the prospect and accept stage and deposit stage will be presented.

Location: Diplomat 5

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Addressing Completion and Accountability at Community Colleges - Regency 2-4352

Presenters: Kevin Pollock, St Clair County Community College

Numerous external forces, unlike any experienced to-date, are driving the need for campuses to enact innovative solutions that ensure student success remains central to the community college mission. This session will examine a multitude of factors that affect current practices as well as provide a framework for evaluating strategies that meet the "new normal” head on while addressing completion and accountability at community colleges.

Location: Regency 2

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Transforming Student Enrollment Services - Diplomat 3-4373

Presenters: Rosemary Cooper, The University of Texas at Tyler; Kelsey French, The University of Texas at Tyler

This session discusses the implementation of shared services centers as a component of strategic enrollment management. The session will include a case study of the successful implementation of an Enrollment Services Center at The University of Texas at Tyler.

Location: Diplomat 3

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Recruiting and Providing Student Services for Online Programs at a Traditional, Public University - Regency 1-4399

Presenters: Rebel Smith, University of Arkansas Main Campus

Learn how the University of Arkansas is marketing and recruiting for its 30+ online programs. We'll talk about the challenges of growing online enrollment at a traditional, public institution. Recruiting strategies will be discussed and how the U of A is marketing these programs will be shared. Also, we'll touch on retaining these online learners in a very competitive market.

Location: Regency 1

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Making Immediate, Measurable Gains as the "New Guy/Gal” on Campus - Regency 3-4401

Presenters: Greg Potts, Wesley College

Mr. Potts will discuss the changes he made in his first year at Wesley resulting in inquiries up by 2%, completed applications up 30%, accepts up 15%, and deposits up 10% vs. the previous 3 year average. Attendees will get a tangible ""to do" list they can put in place right away.

Location: Regency 3

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Improving Business Processes to Service Non-Degree-Seeking Students - Diplomat 4-4404

Presenters: Wendy Kutchner, Florida Atlantic University; Jody Glassman, Florida International University; Kevin Coughlin, Florida International University

This session will explore how a large metropolitan research institution moved from paper to an online process to better manage applications and improve service to non-degree-seeking students as well as over 6,000 dual enrollment students both on campus and off.

Location: Diplomat 4

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Comings and Goings: Understanding student mobility patterns to help you find, and keep, the students you want - Room 307-4451

Presenters: Douglas Shapiro, National Student Clearinghouse

Explore the latest patterns of student mobility and transfer, as revealed in a newly published report from the National Student Clearinghouse Research Center. These national and state-level data illuminate where, when, and why, today's students are engaging with multiple institutions in pursuit of their educational goals, and how you can find insights to help them succeed.

Location: Room 307

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Meeting New Expectations - Ellucian Enterprise CRM - Room 204-4463

Presenters: Jennifer Taylor, Ellucian

Hear the latest overview of the Ellucian Enterprise CRM (eCRM) strategy. Topics will include an overview of the Ellucian eCRM framework and a discussion on how web services are employed to support integration with Banner by Ellucian and Colleague by Ellucian. Learn about Ellucian's new student success solution, Ellucian Pilot, as well as updates on Ellucian Recruiter and Ellucian's next generation advancement solution.

Location: Room 204

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Using Course Demand Data to Inform Resource Allocation and Advance Student Completions - Room 212-213-4891

Presenters: Tom Shaver, Ad Astra Information Systems, LLC; Bryan Terry, University of North Carolina At Greensboro; Michelle Eaton, University of North Georgia

Campuses are using analytics and automated schedule modeling to more effectively allocate resources and advance student completion. Join our session to learn how institutions are partnering with Ad Astra Information System, L.L.C. and hear our client panelists describe their efforts to promote student completion initiatives on their respective campuses.

Location: Room 212-213

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Improve Analysis of Large Data Sets and Create Interactive, Flexible Reporting with Microsoft Excel 2013, Part 2 - Diplomat 1-4939

Presenters: Janet Ward, Seattle Pacific University

Part 2 of this session begins by providing attendees with a data set with which to work. Then, following step-by-step instructions, the presenter will demonstrate how to use Pivot/Slicers techniques with MS Excel to create interactive reports. Requirements: Be familiar with Excel and pivot tables. Bring laptop with Microsoft Office/Excel 2013 installed.

Location: Diplomat 1

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Retention: Understanding Student Characteristics, Persistence, and Connections to the Institution, Part 2 - Diplomat 2-5036

Presenters: Jay Goff, Saint Louis University; Stephanie Gordon, NASPA

During the second session, presenters will engage participants in a discussion regarding what types of collaborative processes that will improve student success, contribute to lowering student attrition, and improving degree completion. Each session will be concluded with an interactive Q&A session.

Location: Diplomat 2

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The View From Inside: Moving from CIO to VP of Enrollment and Marketing - Room 312-313-5162

Presenters: Kevin Palmer, Columbia College

Given the pervasiveness of technology in higher education, some institutions have tapped CIOs to become leaders of enrollment functions. With a firm eye on retention and completion, Kevin Palmer will share observations and lessons learned on his journey from CIO to Vice President of Enrollment and Marketing at Columbia College.

Location: Room 312-313

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12:30 pm - 2:00 pm

From Achieving the Dream to Redesigning America's Community Colleges: What's Next for 2-Year Institutions in North America? - Great Hall 5-6-5066

Presenters: William Serrata, El Paso Community College; Michael Reilly, AACRAO - American Association of Collegiate Registrars and Admissions Officers; Karen Stout, Achieving the Dream, Inc.; Walter Bumphus, American Association of Community Colleges; Chris Whitaker,

The profile of America's 1,200 community colleges has risen dramatically during the last decade. From the focus on student success spurred by Achieving the Dream to President Obama's America's Graduation Initiative, community colleges will continue to play a key role in higher education. Panelists will respond to the future direction of community colleges including relationships between community colleges and universities.TBD

Location: Great Hall 5-6

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2:15 pm - 3:45 pm

How to Survive an ERP Conversion: A Case Study on Commitment to Collaboration as a Means to Succeed - Diplomat 4-4126

Presenters: Alexis Chaconis, CUNY New York City College of Technology; Vincent Roach, CUNY New York City College of Technology

The City University of New York (CUNY) launched a major effort to integrate more than two dozen antiquated systems that provided support to financial operations, human resources and student administration - into one unified enterprise system. Named CUNYFirst (Fully Integrated Resources and Services Tool), the multiyear project was introduced in waves across the 19 units of The City University of New York. New York City College of Technology (or City Tech as we are commonly known) was in the third wave of campuses to fully convert to the student administrative tools called Campus Solutions. Our college administration requested that City Tech delay implementation until the fourth wave. As such, our participation in CRP sessions, was minimal at best due to the fact that we were going to convert with the next wave. However, in January 2013 we found out that our request to delay implementation was declined and we were on target to convert in March. What would you do?

Location: Diplomat 4

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Improving Transfer Student Satisfaction: Creating a Transfer Student Services Center - Diplomat 5-4313

Presenters: Maria Campanella, CUNY Brooklyn College

Each year Brooklyn College enrolls over 3,000 transfer students. The problems experienced by transfers were reflected in a variety of reports which identified transfer issues as one of the primary causes of student dissatisfaction. This presentation addresses the way in which we created a more seamless transition through the creation of the Transfer Student Services Center and how we regrouped after a SIS conversion, coming out ahead and enrolling a record number of transfers.

Location: Diplomat 5

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Big Data for Retention: How One Institution Used Existing Database Data to Drive Retention Efforts - Diplomat 1-4357

Presenters: Reid Kisling, Western Seminary; Andy Peterson, Western Seminary

"Big data" is a concept is that garnering attention in a variety of fields, including higher ed. Much of institutional assessment involves collecting data and analyzing the results. But what about using data that you already have? This session covers what one institution did to develop a big data approach to retention efforts that moved from proof of concept using existing data elements in disparate databases/tables to an ongoing process with many other applications.

Location: Diplomat 1

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Enrollment Management Lessons Learned Through Consolidation (With A Little Help from Dr. Seuss) - Diplomat 3-4387

Presenters: Sheri Rowland, Middle Georgia State University (as of July 1, 2015)

Businesses face consolidations and mergers every day but not colleges and universities. So what happens when two distinctly different institutions are consolidated? What Enrollment Management challenges and opportunities should one be aware of to help navigate such change? This session will focus on hard lessons learned during a consolidation and focus on five essential "Cs" for success, all why using the wisdom and insight from the late, great Dr. Seuss!

Location: Diplomat 3

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The Enrollment Impact of Qualitative Metrics: How an Institution's Defined Brand and Personality Drive Growth - Regency 1-4403

Presenters: Scott Ochander, Manchester University

In this dramatically changing industry, many enrollment managers are trying to figure out how to separate their institution's from the higher education herd in order to grow. That strategy must begin with the definition of the institution's personality and brand. If done well, this powerful insight can drive dramatic growth. Learn how one enrollment manager nearly doubled enrollment at two different institution's using novel qualitative methods and a consensus building approach to grow.

Location: Regency 1

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The Essentials of Strategic Enrollment Planning - Room 212-213-4448

Presenters: Gary Fretwell, Ruffalo Noel Levitz

see detailed description

Location: Room 212-213

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Maintaining Security Standards in International Testing - Room 204-4793

Presenters: Kate McKeen, IELTS USA; Costas Solomou, Queens University of Charlotte

The increasing competitiveness in admissions exposes the need to identify more effective ways to detect and prevent fraud from becoming more widespread.This session will discuss current issues related to security and fraud in international admissions, and will provide an overview of IELTS security and best practices to address fraud during the admissions process.

Location: Room 204

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SEM Rapid Fire Session 2: Hot Topics in SEM Data and Analytics - Regency 2-4887

Presenters: Wendy Kilgore, AACRAO Consulting (AC); Chris Shaffer, Shawnee State; Darin Wohlgemuth, Iowa State University; Loralyn Taylor, Ohio University; Christine Kerlin, AACRAO Consulting (AC)

This session allows each speaker 5 minutes to discuss an important SEM data or analytics topic. A robust discussion period will follow the presentations.

Location: Regency 2

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Build your International SEM Tool Box: International Student Success - Diplomat 2-4889

Presenters: Clayton Smith, University of Windsor

Do you want to learn more about international student success and the tools being used by North American colleges and universities to implement international student success plans? In this session, the presenter will review the international student success research literature and profile work being done at the University of Windsor (Ontario, Canada) and by the Ontario Committee on Student Affairs to achieve enhanced international strategic enrollment management outcomes.

Location: Diplomat 2

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Student Planning: An Important Part of Achieving Graduation Initiatives - Room 312-313-5155

Presenters: Robert Strazzarino, College Scheduler LLC; William Serrata, El Paso Community College

More and more institutions are striving to raise graduation rates and increase service to their students. With the common goal of helping students complete the college educations that prepare them for the real world, Dr. William Serrata & Robert Strazzarino will speak of the programs in place to support students. Looking at reports of the student planning process will offer effective steps & strategies to improve your current enrollment management and registration practices.

Location: Room 312-313

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Inquiring Minds: Results of an Inquiry Response Analysis - Room 307-5165

Presenters: Suzanne Sharp, Liaison; George Wolf, Siena Heights University

Students inquiring with schools expect to receive an immediate and relevant response. But how many schools are delivering immediate and relevant responses? Liaison wanted to know and its research team submitted hundreds of inquiry forms for business programs across the United States. We then tracked the time, method, and type of responses. This session will share the data and insights of our inquiry response analysis and share tips for schools to deliver effective responses

Location: Room 307

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Better Student Scheduling Leads to Student Satisfaction - Regency 3-5166

Presenters: Pierre Guay, Visual Schedule Builder

One study demonstrates a high level of student frustration with class registration due to access while another suggest that 43% of courses are under-filled. What gives?Learn about these studies and how VSB eases the class registration process, minimizes registration errors, increases average student credit hours, and balances course distribution.

Location: Regency 3

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4:30 pm - 5:30 pm

Two-Year Institutions Roundtable - Room 307-4243

Presenters: Christine Kerlin, AACRAO Consulting (AC)

Join your colleagues for a discussion about issues impacting our campuses.

Location: Room 307

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Registrar as Leader - Room 312-313-4337

Presenters: Erin Seheult, Loma Linda University; Rick Williams, Loma Linda University

How do you as a registrar make exceptions when your staff is asked to say 'no' all day long? In addition to management responsibilities, registrars are called to be leaders in the academic community. Factors will be exposed that alter leadership decisions. Participants will walk away with concrete examples and tools for the registrar's toolbox.

Location: Room 312-313

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International Institutions Roundtable - Room 212-213-4841

Presenters: Mary Hughes, University of Kent

Round table discussion

Location: Room 212-213

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Canadian Institutions Roundtable - Diplomat 1-4842

Presenters: Susan Gottheil, University of Manitoba

Round table discussion

Location: Diplomat 1

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Four-Year Private Institutions Roundtable - Diplomat 2-4843

Presenters: Jay Goff, Saint Louis University

Round table discussion

Location: Diplomat 2

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Four-Year Public Institutions Roundtable - Diplomat 5-4844

Presenters: Tom Green, AACRAO Consulting (AC)

Round table discussion

Location: Diplomat 5

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Graduate & Professional Institutions Roundtable - Diplomat 4-4845

Presenters: Reid Kisling, Western Seminary

Round table discussion

Location: Diplomat 4

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Small Schools Roundtable - Room 204-4846

Presenters: William Serrata, El Paso Community College

Round table discussion

Location: Room 204

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Extending the Transcript Roundtable - Diplomat 3-4847

Presenters: Michael Reilly, AACRAO - American Association of Collegiate Registrars and Admissions Officers

Round table discussion

Location: Diplomat 3

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Wednesday

8:00 am - 9:30 am

Our Changing and Challenging Role on the Road to Success - Diplomat 5-4350

Presenters: Kevin Pollock, St Clair County Community College

With educational changes and challenges coming from the federal, state, and local levels how do they affect those in Student Services? How can we continue our "common sense" approach to student success while we ourselves change and adapt to issues inside and outside our walls? This session will look at our past, our challenges, and our future with a mix of humor, information and statistics. Together we will recognize our potential and our role as leaders on our campuses.

Location: Diplomat 5

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Supporting Student Success with Predictive Analytics - Regency 2-4376

Presenters: Bryan Terry, University of North Carolina At Greensboro

How to create a data driven environment on campus by using a predictive analytic platform, and how it can have a positive impact on enrollment, retention and both student and institutional goals.

Location: Regency 2

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Looking Forward and back: Measuring the Impact of Student Employment and Leadership on Student Success - Regency 1-4390

Presenters: Darin Wohlgemuth, Iowa State University; Greg Forbes, Iowa State University; Kate Ralston, Iowa State University

This presentation examines student success by looking at two cohort approaches: retention (forward) and time to degree (backward). The framework provides a comprehensive view of the path to success. Controlling for academic and demographic differences, along with student employment and leadership in clubs and organizations, the two methods allow SEM researchers to quantify the impact of campus opportunities. Knowing the impact helps shape marketing messages and guide resource allocation.

Location: Regency 1

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Managing Change: Adopting New Technologies for Recruitment - Diplomat 3-4392

Presenters: George Wolf, Siena Heights University

We have all heard it -- new technologies can boost your enrollment significantly. Successful leaders follow a strategic process in adopting new systems to set up their team for success. Using John Kotter's stages of change management as a frame, hear how George Wolf, current Vice President of Enrollment Management at Siena Heights, navigated the change process on two campuses and continues to engage his team in the change.

Location: Diplomat 3

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Honors First: A Pilot Recruitment Initiative for our University's Highest-Achieving Applicants - Diplomat 4-4400

Presenters: Anthony Helms, Western Michigan University

The Lee Honors College at Western Michigan University led a new recruitment initiative in April 2015 to increase the yield of our highest achieving applicants. Students who attended our flagship Medallion Scholarship competition in January were invited to register for classes in April well ahead of June Orientation. This session will focus on the unique challenges and successes of a truly collaborative university-wide recruitment initiative originating from the academic advising field.

Location: Diplomat 4

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Analytics in Student Success: From Admissions to Commencement - Diplomat 2-4402

Presenters: Loralyn Taylor, Ohio University

Writing post-hoc reports focusing on the funnel or 6 year graduation rates doesn't cut it in today's rapidly changing higher education environment where real-time information is crucial to making immediate course corrections. Learn how to measure what matters, when it matters in order to get the actionable information you need. This session will cover how analytics, the process of converting data into actionable information, can help you improve your students' success throughout the enrollment management lifecycle from admissions to commencement.

Location: Diplomat 2

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The Emergence of Strategic Graduate Enrollment Management (SGEM) & Integrated Interdependence, Part 1 - Diplomat 1-4406

Presenters: Christopher Connor, State University of New York at Buffalo; Ariana Balayan, Sacred Heart University; Joshua LaFave, State University of New York College at Potsdam; Lee Melvin, State University of New York at Buffalo

As colleges and universities continue to grapple with increasing competition to recruit students coupled with declines in demand for many graduate programs, institutions are beginning to proactively examine how to best meet their graduate enrollment objectives while being mindful of implementing cost effective data driven recruitment, retention and current student success strategies across the student lifespan. The absence of Strategic Graduate Enrollment Management (SGEM) places the graduate education enterprise at a disadvantage for both long- and short-term enrollment planning often forcing institutions to make decisions based on past successes rather than on predictive niche based trends like in SEM for the undergraduate sector. Moreover, operationally, a heightened awareness has emerged in the interplay between graduate recruitment and retention practices, which are critical to an institution's enrollment viability. This session will feature a presentation on the emergence of Graduate Enrollment Management (GEM) both from a strategic and operational perspective. Session attendees will be provided a basic tracking tools for monitoring enrollment targets, resources to assist them in performing comparative trend analyses at their own institutions, as well as operational graduate best practice models that came as a result of recent case study research study performed by the Association for Graduate Enrollment Management (NAGAP).

Location: Diplomat 1

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Career Development Throughout the Student Lifecycle - Regency 3-5172

Presenters: Catherine Parkay, InsideTrack

This session will take a cross-functional look at best practices from inquiry to graduation and share insights from InsideTrack's work coaching over a million students, including data and research from specific career coaching programs. Finally, attendees will workshop real life situations and apply insights to their own institution in a change planning exercise.

Location: Regency 3

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9:45 am - 11:15 am

Mentorship Through the Generations - Regency 2-4256

Presenters: Erin Seheult, Loma Linda University; Annette Lerma, Loma Linda University; Ismari Altamirano, Loma Linda University; Eric Shadle, Loma Linda University; Rick Williams, Loma Linda University

- Defining the mentor/mentee relationship from the perspective of Millennials, Generation X, and Baby Boomers. Walk through a timeline of work experiences within the higher education setting as guided by representatives of different generations. Interact and learn the different perspectives of mentorship as it relates to theory.

Location: Regency 2

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Medieval With a Twist: Registrar as Leader in Student Success - Diplomat 5-4262

Presenters: Mary Hodder, Douglas College

We have come a long way (baby!) from 15th century Oxford and the inception of the role of the Registrar. The medieval Registrar was the collector and keeper of records and while the integrity of the academic record remains central to the role in the 21st century, the mission of the Registrar has broadened in scope to encompass student success. Our work is a creative mix of influences to support the student experience and student success accomplished through partnership, collaboration and continual evaluation of how we do what we do. The Registrar functions as a leader in a dynamic interplay of change and response. We are the new masters of the holistic experience having conversations and influence in the greater context of student engagement. We have cast off our medieval shackles and boldly walked into a modern, fresh take on Registrar.

Location: Diplomat 5

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Collaborations to Enhance Student Financial Literacy - Diplomat 4-4299

Presenters: Rachel Maddux, Virginia Commonwealth University; Daniel Salandro, Virginia Commonwealth University; John McFarland, Virginia Commonwealth University

In this session presenters will share a joint effort by Virginia Commonwealth University's SEM Division and the School of Business to develop a financial education program, with the goal of reducing student loan debt. VCU SEM and School of Business FIRE (Finance, Insurance and Real Estate) developed a peer financial education counseling program free to all university students.

Location: Diplomat 4

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Balancing Data, Time, and Expectations - Diplomat 2-4391

Presenters: Adam Johnson, University of Central Oklahoma

As enrollment managers, we are expected to make data-driven decisions to guide our tasks of targeting, recruiting, and retaining students as part of our campus' strategic enrollment planning goals. Do we really do what we say? Evidence from my dissertation indicates Enrollment Managers incorporate much more than just "data" in their decision-making. Come learn about their experiences through a variety of themes found in the research that may reflect a similar reality you face on your campus.

Location: Diplomat 2

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Online Enrollment Research as a Strategy for Campus Institutional Growth - Regency 3-4411

Presenters: Brad Hales, Brigham Young University - Idaho

The demand for campus resources grow while the cost to provide those services becomes more expensive. To meet student demand, universities must find innovative ways to serve increasing numbers. Brigham Young University-Idaho researched and developed an online education strategy to meet that demand and relieve campus costs. This strategy has increased the number of students receiving a quality online and campus experience, while not needing to dramatically increase campus size and resources.

Location: Regency 3

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Four Strategies for Killing Change & How to Use Them to YOUR Advantage - Regency 1-4413

Presenters: Loralyn Taylor, Ohio University

Navigating change is one of our most difficult jobs and yet the pace of change in higher education continues to increase. No matter what you are implementing--a new CRM, SIS, ERP, policy, procedure, or program, failure to manage the people side of the change will doom your efforts. Learn the four most common ways people resist change and how to counter their arguments, use their strategies against them and generate more buy-in for your change effort.

Location: Regency 1

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Building the Comprehensive Student Record: An Update on the AACRAO-NASPA-Lumina Project - Diplomat 3-4876

Presenters: Tom Green, AACRAO Consulting (AC); Jeffrey von Munkwitz-Smith, Boston University; Samuel Conte, University of Pittsburgh - Main Campus; Howard Shanken, AACRAO Consulting (AC); Michele Sandlin, AACRAO Consulting (AC); Tomikia LeGrande, University of Housto

The Lumina-funded project with AACRAO and NASPA to build a comprehensive student record is underway. This session will provide an overview of the project by AACRAO and NASPA members working on the project, as well as perspectives from institutional participants.

Location: Diplomat 3

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The Emergence of Strategic Graduate Enrollment Management (SGEM) & Integrated Interdependence, Part 2 - Diplomat 1-4940

Presenters: Ariana Balayan, Sacred Heart University; Christopher Connor, State University of New York at Buffalo; Lee Melvin, State University of New York at Buffalo; Joshua LaFave, State University of New York College at Potsdam

As colleges and universities continue to grapple with increasing competition to recruit students coupled with declines in demand for many graduate programs, institutions are beginning to proactively examine how to best meet their graduate enrollment objectives while being mindful of implementing cost effective data driven recruitment, retention and current student success strategies across the student lifespan.

Location: Diplomat 1

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11:30 am - 12:30 pm

A Different World: The Evolving Field of Enrollment Management - Great Hall 5-6-5067

Presenters: Jim Montoya, College Board

Higher education is indeed a global force, and issues of undergraduate "access and success" in the United States and abroad have never been more at the forefront of our thinking. The presenter, a 40-year insider in the world of college/university admissionwill share insights and trends that provide a historical perspective of our evolving field, as well as a glimpse into its future.

Location: Great Hall 5-6

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1:30 pm - 3:30 pm

Taking SEM Home for Institutional Teams - Diplomat 2-4872

Presenters: Susan Gottheil, University of Manitoba; William Serrata, El Paso Community College

The session will help institutional teams synthesize the learning that occurred by individuals in the team, as well as for the team as a whole. It will help the teams identify gaps in their readiness to implement or enhance SEM on their campuses and develop priorities for implementation and enhancement of SEM at their institutions.

Location: Diplomat 2

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Taking SEM Home for Individuals - Diplomat 1-4873

Presenters: Jay Goff, Saint Louis University; Michele Sandlin, AACRAO Consulting (AC)

This session will help conference attendees synthesize their learning that occurred over the past several days and prepare to implement or enhance SEM at their institutions.

Location: Diplomat 1

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