sem13 Session Handouts

Sunday

8:00 am - 12:00 pm

Getting Serious About Engagement: Developing a Campus Plan to Enhance the Student Experience - Salon A-4-1677

Presenters: Susan Gottheil, University of Manitoba; Clayton Smith, University of Windsor

Many institutional strategic plans include "enhancing the student experience" as a key objective. What does this mean and how do we best organize ourselves to achieve this goal? This workshop will explore: why the student experience is "top of mind" on campuses now; how a SEM framework can help enrollment and other units on campus understand their role in enhancing the student experience; key strategies that support an exceptional student experience; and how we can implement effective plans.

Location: Salon A-4

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Building Best Practices in Your Financial Aid Office - Salon A-5-2457

Presenters: Tom Green, AACRAO Consulting (AC)

Many enrollment managers find themselves in charge of a financial aid office yet uncertain of the ways in which they can assure it provides students, parents and others with the service that enables enrollment goals to be achieved. This workshop provides an overview of the areas where improvements are often made in financial aid offices.

Location: Salon A-5

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8:00 am - 5:30 pm

The Core Concepts of SEM - Salon A-3-2459

Presenters: Jody Gordon, University of the Fraser Valley; Wayne Sigler, George Mason University

This introductory workshop will provide an overview of the concepts and strategies that define successful SEM organizations. Participants will expand their understanding of SEM and take away action plans for achieving enrollment goals upon their return to campus. Whether you are new to SEM or seeking a refresher course, this workshop is the ideal preparation for an outstanding conference.

Location: Salon A-3

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Registrar 101 & FERPA Workshop - Joliet-2461

Presenters: Tina Falkner, University of Minnesota - Twin Cities; LeRoy Rooker, AACRAO - American Association of Collegiate Registrars and Admissions Officers; Glenn Munson, The University of Memphis

This day and a half workshop is for those new to the profession and will address many of the "what” and "how” questions that make up the work of the registrar's office. A significant portion of the workshop will focus on understanding and applying FERPA. Attendees will leave the workshop with a greater understanding of the depth and breadth of the work of the registrar, where to find information and answers, and a solid network of professional colleagues.

Location: Joliet

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Executive Symposium: SEM as a Driver for Academic Planning - Waldorf-2463

Presenters: Bob Bontrager, AACRAO Consulting; Jay Goff, Saint Louis University; Christine Kerlin, AACRAO Consulting (AC); Andrea Schokker, University of Minnesota Duluth

Leading a higher education institution in the current economic environment requires significant planning and foresight. Pressed by economic shifts, demographic changes, increased expectations, and tight finances, institutions must find new ways to achieve their goals. Held in conjunction with SEM, AACRAO's Executive Symposium will offer a solid foundation for implementing and sustaining effective SEM planning.

Location: Waldorf

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Admissions Forum @ SEM - Salon A-1-2464

Presenters: Melanie Gottlieb, Webster University; David Johnson, Indiana University - Bloomington; Stephen Handel, The College Board

The Admissions Forum @ SEM will provide an environment to discuss the principles, issues, foundations, trends, and future directions of enrollment management where information technology must be harnessed in order to be successful.

Location: Salon A-1

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1:30 pm - 5:30 pm

Holistic Admissions in the On-Going Fisher Era - Salon A-4-2458

Presenters: Michele Sandlin, AACRAO Consulting (AC); William Sedlacek, University of Maryland College Park

This workshop will explore what holistic/broad-based admissions is, the retention predictability value of adding non-cognitive variables within the admissions requirements, a sample of how a couple of institutions have implemented this process, and their retention and graduation success rates directly correlated to their holistic/broad-based admissions criteria.

Location: Salon A-4

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Monday

8:30 am - 9:45 am

The Game Changers - Grand Ballroom-2565

Presenters: Stan Jones, Complete College America; Tristan Denley, Tennessee Board of Regents; Elaine Maimon, Governors State University

"Game Changers” are significant initiatives proven to produce rates of greater than other approaches. One of Complete College America's five game changers —Guided Pathways to Success (GPS)— leverages the power of all the others. In a GPS environment, students see their entire program of study laid out for them, and built-in early warning systems trigger just-in-time student advising, targeting assistance when it helps most. As a result, students make fewer costly mistakes that lead to excess credits and lengthen time to degree, and institutions become more cost effective and productive because they can plan faculty needs and course availability semesters and even years in advance.

Location: Grand Ballroom

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10:30 am - 12:00 pm

A SWAT Team Approach to Enhancing Student Success - Astoria-1551

Presenters: Sally McMillan, University of Tennessee; Richard Bayer, University of Tennessee; Betsy Adams, University of Tennessee; Ruth Darling, University of Tennessee; Jason Smethers, University of Tennessee

With a strategic goal of becoming a Top 25 public research university, The University of Tennessee, Knoxville is using student data, predictive course enrollments, and other tools to improve recruitment, retention, and graduation. Members of a SWAT team at the University of Tennessee will describe how strategic planning and strategic use of technology solutions can inform development of a more efficient and effective approach to enrollment management.

Location: Astoria

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It's Not Just Admissions, It's Enrollment Management:Reframing the Conversation - Salon A-5-1571

Presenters: John Haller, Saint Joseph's University

In a world of ever increasing demands for NTR many institutions gravitate towards increasing front end enrollment via admission. At Saint Joseph's University, we have worked to reframe the conversation towards a more enrollment vs. admission driven model thus highlighting the importance of retention and graduation rates. This session will focus on the reframing process -- the successes and challenges -- including the development of comprehensive goals, restructuring, data, and programs.

Location: Salon A-5

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Using CRM Data to Align Customer Service with Strategic Goals - Salon A-1-1587

Presenters: Gayle Reynolds, Wayne State University

WSU implemented a CRM for use in our Student Service Center. Data is collected from all contacts with students by email, phone call, and walk-ins. By analyzing this data we are able to identify pain points and collaborate with EM departments to develop solutions that remove barriers to student retention and success. Utilizing the same data, we created proactive campaigns aimed at prospects and current students, designed to increase yield and retention rates.

Location: Salon A-1

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The Rebound Program: Bouncing Back from a Difficult First Semester - Williford C-1641

Presenters: Daniel McDevitt, Saint Joseph's University; Kimberly Allen-Stuck, Saint Joseph's University

The Rebound Program assists first-year students who earned less than a 2.0 GPA during their first semester. This multidimensional Program includes an on-line self-assessment, group workshops, and individual coaching. Cross-campus collaboration brings together Academic Affairs, Student Life and Enrollment Management. Completers of the Rebound Program were retained at a rate of 89.35% to sophomore year, higher than the University retention rate. This session includes an overview of the development, implementation and outcomes of the Program.

Location: Williford C

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A Call to Action: Changing our Systems to Support Student Success - Williford B-1646

Presenters: Karen Miller, Cuyahoga Community College

The College recently entered into an agreement with the Higher Education Compact of Cleveland. This Compact is comprised of 15 universities and colleges in Northeast Ohio making a commitment to Cleveland Metropolitan School District (CMSD) and the success of their graduates. This session will describe the intentional model created for student success as look to improve success of CMSD students and build a model for successful completion for all students in the future.

Location: Williford B

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Academic and Student Affairs Synergy to Increase Student Learning, Engagement, and Retention - Salon A-2-1740

Presenters: Lua Hancock, Stetson University

Are the administrative structures and campus ethos on your campuses maximizing student learning gains, persistence to graduation, academic success, and faculty, staff and student engagement? There are high stakes in higher education to be able to articulate to our accreditors, funders and clientele the value of our services. We also have a responsibility to be the best campuses that we can be for the student we welcome to our community. Stetson University has redesigned organizational structures to increase student support and retention, while maintaining a solid focus on the learning outcomes of the student. The campus has also launched a comprehensive student success program and an SEM structure and processes within the past three years. Through the creation of organizational structures that are grounded in institutional values, mission, and student learning outcomes, student affairs and academic affairs now work synergistically to maximize the benefit of limited human, fiscal, and time resources. This allows for an increase of high impact practices, student engagement, student success, and holistic assessment of student learning. At this workshop we will examine theories that affect our partnership work: including campus maturity modeling, cross-cultural theories and partnered leadership theories. We will also analyze some examples of shared work in action such as: shared student learning outcomes between the general education curriculum and out of class programming and services; programs such as success coaching, service learning, first year seminar and advising initiatives based in a student and academic affairs partnership; and example organization structures that support synergy between campus stake holders. (some of these examples coming from the NASPA Student Affairs Partnering with Academic Affairs Promising Practices award winners). Examples will include private and public, 2 and 4 year, and various size schools. During this engaging workshop, participants will be guided through an analysis of their own campus climate and structures and then create goals and an actionable plan for partnership on their campuses.

Location: Salon A-2

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Why Campus Visits are a Critical Step in Strategic Enrollment Management - Boulevard C-2127

Presenters: Subroto Roy, University of New Haven; Sujoy Roy, Visitdays

Campus visits provide an early glimpse of the student -- college fit, which can lead to higher student engagement, higher freshman retention and timely graduation. We compare college choice to two buying literatures viz. (1) "high value” purchases like home buying and (2) "high touch” purchases like apparel buying online. We will also explain how technology can be used to better manage the campus visit process for prospective students.

Location: Boulevard C

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Dissecting the End: Factors that Explain Differences in Time to Degree and Debt at Graduation - Boulevard B-2134

Presenters: Darin Wohlgemuth, Iowa State University; Katerina Ralston, Iowa State University; Greg Forbes, Iowa State University; Jonathan Compton, Iowa State University

This session will present two methods of analyzing the factors that explain the time-to-degree and debt upon graduation. Regression and path models are used to understand how factors influence each of the measures. Factors used to explain the differences in the measures are grouped into programmatic (colleges and majors), experiential choices (double majors, minors, internships), Academic Progress (GPA, etc), and demographic characteristics (gender, ethnicity, pell eligibility).

Location: Boulevard B

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Finding the Connection Between International Student Services and International SEM - Salon A-4-2543

Presenters: Clayton Smith, University of Windsor; Suzanne Blanchard, Carleton University

In this session, the presenters will describe a study conducted by the Ontario Committee on Student Affairs and the Ontario Undergraduate Student Alliance, which was recently published by SEM Quarterly, to assess the extent and usage of student services at Ontario universities. Topics which will be covered include: barriers to international student success; the connection between international student services, campus internationalization and international SEM models; and several key areas for improvement of international student services at Ontario universities.

Location: Salon A-4

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Student Success and Institutional Metrics: Recent Clearinghouse Research on Student Completions - Salon A-3-2555

Presenters: Douglas Shapiro, National Student Clearinghouse

Two new National Student Clearinghouse Research Center reports describe national patterns of degree completion for both traditional and mobile students. We will review these results and show how they shed new light on the difference between institutional success and student success. Insights gained will provide important tools for SEM practitioners to paint a more complete picture of their institution's contributions to student success, and in the process help them to serve students better.

Location: Salon A-3

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It's About the Audience! Tips for Engaging Presentations - Waldorf-2588

Presenters: Linda Smith, AACRAO - American Association of Collegiate Registrars and Admissions Officers

Audience engagement is important for today's conference sessions where keywords include community, collaboration, and learning. Can you avoid death by PowerPoint as audience members sit passively listening to a sage-on-the-stage? This session examines audience expectations, defines possible presenter roles, explores session format options, introduces tools and techniques for audience participation, and suggests ways to use presentation software effectively. And—yes, you will be engaged!

Location: Waldorf

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Improving SEM Results by Integrating Services and Data - Boulevard A-2595

Presenters: Christopher Hart, Tribal Education, LTD

Our session will demonstrate how we deliver on the principles of Recruitment, Retention, Efficiency and Outcomes through integrated technology systems and robust analytics. With high profile global clients such as the University of Oxford, the University of Sydney and the University of British Columbia, Tribal is uniquely qualified to deliver industry-leading solutions.

Location: Boulevard A

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Student Planning: An Important Role in Graduation Initiatives - Williford A-2637

Presenters: Robert Strazzarino, College Scheduler LLC; Kevin Pollock, St Clair County Community College

Looking at reports of the student planning process, the presenters will offer effective steps and strategies to improve your current enrollment management and registration practices. Assuring your students have an efficient registration process to maximize the potential of each semester can directly attribute to increasing on-time graduation at your institution.

Location: Williford A

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1:30 pm - 3:00 pm

Using College Scheduler to Ease Registration and Hit your Enrollment Goals - Williford A-1580

Presenters: Robert Strazzarino, College Scheduler LLC

Is making your student's registration experience easy and efficient a goal that your institution strives for? Does increasing enrollment coincide with your institution's goals? Web based schedule planner for use by students when planning their schedule for an upcoming semester, College Scheduler automates the manual pen & paper process and presents the student with every possible schedule option that is open and able to be registered for RIGHT NOW.

Location: Williford A

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Using ROI to Make Your Case - Salon A-1-1649

Presenters: Tom Willoughby, University of Denver; Gregory E. Eichhorn, Albright College; Madeleine Rhyneer, Albion College

This session reveals how to use ROI to state your position, present data-supported approaches and secure the resources needed to bring about positive change. We will share how to shift budgeting conversations away from expenses to meaningful dialogues about investing for the future. We will discuss the best ways to present a game plan and select the right strategic partners. We will also share how enrollment leaders are tying investments to outcomes and helping their institutions bolster enrollment and academic quality, improve retention and graduation rates and expand their markets.

Location: Salon A-1

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Customizing Application Strategies for Maximum Impact - Williford C-1650

Presenters: Paul Marthers, Rensselaer Polytechnic Institute

In this session, we will discuss the pros and cons of different approaches to the application for admission. We will see how colleges have been able to successfully modify their approaches and have achieved remarkable success in improving academic quality, retention and net tuition revenue. We will also discuss what you should be looking for in evaluating technology and marketing providers to assist you in your application strategy.

Location: Williford C

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Shaping Your Incoming Class and Maximizing New Revenue - Waldorf-1652

Presenters: Kevin Windholz, Oklahoma City University; Jacob Dearmon, Oklahoma City University

One of the greatest challenges enrollment managers face is increasing enrollment and still maximizing net revenue. In this session, learn how the enrollment management unit at Oklahoma City University planned a target discount rate and enlisted the help of the university's economics department to strategically model ways to maximize net revenue for the incoming class. This is a great session for universities on a limited budget looking for more homegrown ways of financial planning.

Location: Waldorf

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Survey Says! What are the Top Five Student Advising Needs and How did a Community College go About Meeting Them? - Boulevard C-1720

Presenters: Diane Walleser, Madison Area Technical College; Jennifer Hoege, Madison Area Technical College

Surveys continued to show significant gaps with advising and intake services at a large midwestern community college despite improvement efforts. To top it off, application to entry conversion rates continued to drop. Learn how enrollment management leaders assessed the problem and worked with college leaders to fund a new unit with 10+ advisors. Despite the "family feuds," learn how the college came together to design the new work unit to address the needs of the students.

Location: Boulevard C

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Setting Graduate SEM Goals: Challenges and Implications - Salon A-4-1722

Presenters: Susan Gottheil, University of Manitoba; Jay Doering, University of Manitoba

Doubling the number of graduate students to 20% of total enrollment is an institutional goal at the University of Manitoba. Additional goals are to increase the international and Aboriginal students enrolled in both masters and PhD programs as well as shorten students' time-to-completion to attain their degrees. Join us as we explore the implications and challenges of setting "stretch" goals to meet student and market demand while enhancing the student experience.

Location: Salon A-4

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Using Statewide Data to Track Students: A New Definition of Student Success - Boulevard B-1729

Presenters: Robert Wilkinson, Indiana University - Purdue University - Fort Wayne; Molly Chamberlin, Indiana Commission for Higher Education

Institutions are coming under tremendous pressure to graduate students in four years regardless of institutional mission or student intent. However, a significant number of students do not attend full-time, they change majors, many start at one institution and graduate from another.This presentation will show how the Indiana Commission for Higher Education and Indiana University Purdue University-Fort Wayne (IPFW) worked to gether to broadens the institution's definition of student success.

Location: Boulevard B

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SEM-ANTICS: Defining the Relationship Between Intentional Efforts and Desired Results - Williford B-1759

Presenters: Lindsay Eickhorst, Heartland Community College

Inspired by our participation at the 2013 Annual AACRAO SEM Conference, this session will discuss actions taken by Heartland Community College to open dialogue between Faculty and Enrollment Services on how we can support each other in creating a climate for student success, internal efforts focused on the strategic development of business processes to enhance the student experience and break down existing barriers, and other initiatives designed to support student persistence.

Location: Williford B

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SEM Across the Institution (Part 1) - Salon A-5-1772

Presenters: Luke Schultheis, Virginia Commonwealth University; Sybil Halloran, Virginia Commonwealth University; James Mays, Virginia Commonwealth University; Tom Klug, Virginia Commonwealth University; Kathleen Shaw, Virginia Commonwealth University

Recruitment and admission affect institutional budget, faculty scheduling, facility utilization and institutional positioning. A panel will address how data is used to create marketing and recruitment initiatives which transcend the academic, IR, marketing and enrollment boundaries. Emphasis will be placed upon crafting a class which supports the financial needs of the institution while satisfying the caliber of student desired by academic programs. The panel consists of an academic Associate Dean, Vice Provost of Planning & Decision Support, Associate Vice Provost of Recruitment, Director of University Marketing and Vice Provost for Enrollment.

Location: Salon A-5

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"Touch-Free" Transcript Processing - Boulevard A-2113

Presenters: Robert Fitzgerald, Brown University; Rich Lee, Ellucian; Adriene Doray-Franklin, National Student Clearinghouse

Are you still manually processing and mailing transcripts? Join Rob Fitzgerald, Rich Lee and Adriene Doray-Franklin as they discuss Ellucian eTranscript a no cost, "touch-free” electronic transcript processing and delivery system that enables secure, real-time electronic authentication, production, and transfer of transcripts between the National Student Clearinghouse® and Ellucian's administrative systems.

Location: Boulevard A

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Parchment Exchange: eTranscripts and More! - Salon A-2-2179

Presenters: Dennis Dulniak, Parchment, Inc.; Jennifer Martin, Parchment, Inc.

Parchment® -- the "Leader in eTranscript Exchange” will showcase the latest enhanced platform for electronic transcripts with Parchment's Send and Receive services. Parchment offers the complete transcript solution for registrars and admissions utilizing the proven and security-driven Avow and Docufide features and unparalleled established network among colleges, universities, high school and employers.

Location: Salon A-2

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Trends in Student Perspectives of Their College Search Process - Salon A-3-2551

Presenters: Gil Rogers, Zinch, a Chegg service; Teege Mettille, Northland College

Through thousands of direct interactions with students, Zinch and Chegg have identified four different student profiles and the five things each cares about most — providing a framework for enrollment professionals to engage them effectively. Attendees will leave the session with a better understanding of who they're talking to, how to reach them and what they care about most. Don't miss this opportunity to look at the college search process through the lens of the student perspective.

Location: Salon A-3

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How to Use Social Communities to Build Relationships and Transform Your Enrollment Experience - Astoria-2641

Presenters: Dana Grennier, Milwaukee School of Engineering; James Davidson, 7Summits

Bridge, a social community for prospective students, gives the Milwaukee School of Engineering (MSOE) a relevant human voice to connect with the Facebook generation. Bridge enables the admissions staff to create real connections with students and demonstrates authentic caring before the students set foot on campus. Attend this session to learn more about how integrating social media and owned communities can supercharge your admission process and impact your enrollment.

Location: Astoria

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3:30 pm - 5:00 pm

3+1 Partnership: One Year Later. Lessons Learned or Not! - Williford B-1532

Presenters: Earl Dowling, College of DuPage

In February 2011, College of DuPage and Lewis University announced their first-ever 3+1 program in Criminal/Social Justice. This innovative program allows students to complete their bachelor's degree at College of DuPage at a significantly reduced tuition rate. College Of DuPage courses are taught for the first three years, with partner university faculty teaching the fourth year at COD's campus. Students receive their bachelor's degree from the partnering university. At the heart of the 3+1 is savings—students are able to obtain an affordable four-year degree for less than $34,000 without sacrificing academic quality and facing a lifetime of debt. Now, two years later, more partnerships and more baccalaureates approved.

Location: Williford B

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From Scratch: The Four Ingredients for Increasing Student Persistence - Boulevard B-1660

Presenters: Kimberly Allen-Stuck, Saint Joseph's University; Daniel McDevitt, Saint Joseph's University

This interactive session will cover the lessons learned from a start-up Student Success Office that was able to increase first year retention from 85.5% to 89% and graduation rates from 77% to 79% within 5 years. The session will cover the essential data required for developing a retention strategic plan and the importance of outreach to individual students and cross campus collaboration. These initiatives were accomplished without an integrated technology system.

Location: Boulevard B

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Creating a One-Stop Shop Again? Didn't We Try This Once and it Didn't Work? - Salon A-3-1667

Presenters: John Haller, Saint Joseph's University; Maureen Carver, Saint Joseph's University

In August 2011, Saint Joseph's University launched a 1 Stop Shop (Financial Aid, Registrar, Billing Services) for the second time. The implementation has been successful but not without hurdles, pitfalls, and landmines--among them the obstacles posed by the first failed attempt and finding a way to make it work with some of the same people involved. This session will discuss how Saint Joseph's launched a 1 Stop, the successes achieved, lessons learned, and challenges that remain.

Location: Salon A-3

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I Can See for Miles and Miles: The Why and How of Environmental Scanning - Boulevard A-1714

Presenters: Christine Kerlin, AACRAO Consulting (AC); Tom Green, AACRAO Consulting (AC)

Using their experience at the 4-year and 2-year institution levels, the presenters plan to engage participants in a discussion of the purposes of environmental scanning, various models and strategies for conducting an effective scan, sources of data and information, and how to use the findings of the scan for strategic enrollment planning and subsequent assessment.

Location: Boulevard A

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SEM Across the Institution (Part 2) - Salon A-5-1773

Presenters: Luke Schultheis, Virginia Commonwealth University; Sybil Halloran, Virginia Commonwealth University; James Mays, Virginia Commonwealth University; Kathleen Shaw, Virginia Commonwealth University; Tom Klug, Virginia Commonwealth University

Retention and graduation of students is a foundation of higher education. Various factors affect student progression. A panel will present data sets which should be used to construct a pathway for students to decrease their time-to-degree while maintaining a focus upon educational outcomes. They will also explore areas which may highlight institutionalized but unintentional roadblocks to students and what can be done to overcome them. Emphasis will be placed upon institutional research & analysis, SEM, academics and policy development. The panel consists of an academic Associate Dean, Vice Provost of Planning & Decision Support, Associate Vice Provost of Recruitment, Director of University Marketing and Vice Provost for Enrollment.

Location: Salon A-5

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Recruitment Strategies for Lifelong Learning - Salon A-1-2017

Presenters: Barbara Bartels, Brandman University; Michelle Neal, Brandman University

Learn effective recruitment strategies geared toward the non-traditional student. Recruitment strategies are desgined for degree programs, but we will continue with discussions on how to bridge the path to lifelong learning through extended education opportunities.

Location: Salon A-1

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Building a SEM Culture Through Enrollment Planning - Astoria-2023

Presenters: Stephen Pultz, University of San Diego

SEM Plans can help an institution document the direction in which it is going. Creating an enrollment culture around those goals can be a challenging and complex process. At the University of San Diego, we tried to build campus connections and involvement into our enrollment plan, making it more than just a set of enrollment targets. We have begun to see signs of this culture emerging, but it is an on going process.

Location: Astoria

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Mission Possible: Using BPI to Improve Processes and Service - Boulevard C-2112

Presenters: Wendy Kilgore, AACRAO Consulting (AC)

In this introductory session, learn the how to's of business process improvement (BPI). These techniques will help you understand and enhance your current processes and improve service. This is a participatory session where your experience, expertise and questions will contribute to the transfer of knowledge around BPI.

Location: Boulevard C

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Making Connections: How to Cultivate Lifelong Institutional Relationships - Williford A-2114

Presenters: Kate Hogan, Saint Bonaventure University; William Pierce, University of Toledo; Mark Meydam, University of Wisconsin - River Falls

Join us to hear how our panelists have partnered with Ellucian to analyze processes, deploy higher education focused CRM technologies and create strategies that addressed mission-critical recruiting and admissions objectives in order to achieve positive enrollment results. We will learn how each institutions has meet these challenges by supporting strategic enrollment plans more efficiently, leveraging best practice approaches to cultivating relationships and delivering institutional messages

Location: Williford A

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Extreme Enrolment Makeover: Applying a SEM Framework in a Downsizing Environment - Salon A-4-2117

Presenters: Phil Warsaba, Mount Royal University; David Johnston, The University of Calgary

In early March 2013 provincial funding for Universities was cut after Fall enrolment planning had been completed. This session will detail the strategic enrolment strategies employed by two universities (one small, one large) in the same Canadian city in response to significant financial downsizing. Offering a contrast to discussions about enrolment growth, the presenters will offer insight into how well established SEM frameworks can be quickly put in place to address student demand, access and enrolment capacity in a public system constrained by funding.

Location: Salon A-4

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What are K-12 Common Core Standards and Why Should I Care? - Williford C-2129

Presenters: Glenda Alexander, University of Tennessee Health Science Center

This presentation will explain the history, purpose and implementation of the K-12 common core state standards initiative, and explore the inevitable transformation that these standards will have on admissions practices, placement test, remediation, teaching and learning and teacher preparation programs in higher education.

Location: Williford C

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College Choice Report, Part 1 - Waldorf-2550

Presenters: Steve Kappler, ACT, Inc.

ACT created the College Choice Report to provide enrollment managers and other college administrators with information about students' patterns during the college choice process of the 2012 high school graduates who took the ACT® test. This report covers such topics as students' preferences for institution type, location and distance to campus, the time in which they first took the ACT, their participation in ACT's Educational Opportunity Service (EOS), and their score-sending behavior. The information provided in this report will give institutions insight into their current enrollment management practices and offer effective strategies for improvement. This will be part one of a two-part report released annually.

Location: Waldorf

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Will my Courses Transfer? Help Students Answer this Popular Question and Many Others with CollegeSource's Newest Service, Transferology - Salon A-2-2643

Presenters: Mindy Aufderheide, CollegeSource, Inc.; Troy Holaday, CollegeSource, Inc.

Approximately one of every three students will transfer throughout their collegiate career. Are you making it easy for prospective students both in-state and out-of-state to see how their courses would transfer to your school? Are you interested in a simple way to promote transfer and recruit more students? Join us as CollegeSource unveils our newest service, Transferology, launching March 31st, 2014.

Location: Salon A-2

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Tuesday

7:30 am - 8:45 am

The Alpha and Omega of SEM: Supporting Student Success - Grand Ballroom-2566

Presenters: Tricia Seifert, University of Toronto

Dr. Seifert will share findings from the "Supporting Student Success” research study that examines stakeholder groups' (students, staff, faculty and senior leaders) perceptions regarding how their campus supports student success from organizational and cultural levels.

Location: Grand Ballroom

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9:00 am - 10:30 am

Using College Scheduler to Ease Registration and Hit your Enrollment Goals - Williford A-1581

Presenters: Robert Strazzarino, College Scheduler LLC

Is making your student's registration experience easy and efficient a goal that your institution strives for? Does increasing enrollment coincide with your institution's goals? Web based schedule planner for use by students when planning their schedule for an upcoming semester, College Scheduler automates the manual pen & paper process and presents the student with every possible schedule option that is open and able to be registered for RIGHT NOW.

Location: Williford A

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Delivering Results in Higher Education Through Strategic Scheduling - Boulevard A-1721

Presenters: Tom Shaver, Ad Astra Information Systems, LLC

This panel will discuss Advancing Student Success. Panelists will give their perspective on how they are tracking to save millions with surgical cuts to the academic schedule while increasing student registrations and tuition revenue, and ultimately, positively impacting student velocity to degree.

Location: Boulevard A

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The Basics of Strategic Planning - Salon A-3-1724

Presenters: Robert Wilkinson, Indiana University - Purdue University - Fort Wayne; Ange Peterson, University of Central Florida - Regional Campuses

Strategic Planning is a systematic, ongoing process with a built-in annual reporting cycle and direct linkages to institutional resources and assessment. This session will be a presentation and discussion of the major components of any strategic planning model.

Location: Salon A-3

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Strategic Enrollment Management in the Age of Austerity: Managing Recruitment, Revenue, and Access in Challenging Economic Times - Williford C-1802

Presenters: Randall Langston, SUNY College at Brockport; Kathryn Wilson, SUNY College at Brockport; Jamie Scheid, SUNY College At Brockport

As strategic enrollment managers, we frequently receive mandates to increase enrollments, academic quality, and access while simultaneously being tasked with driving down the discount rate. In this session, we will examine the role of statistical analysis, demographics, recruitment, revenue, financial aid leveraging and communication planning to meet your ambitious enrollment targets. Join your colleagues in a highly interactive session that promises to be both enlightening and beneficial!

Location: Williford C

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Student Success and the Community College - Williford B-1819

Presenters: Kevin Pollock, St Clair County Community College

How can a community college connect external drivers (state, community), internal drivers (students, faculty, staff) with accreditation, vision and mission, assessment, and the student success concept? This interactive session helps you refocus your campus on students and create a road map that addresses these and other community college issues.

Location: Williford B

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Outside the Box: Applying SEM Principles to an Innovative Program - Waldorf-1899

Presenters: Tammy Aagard, University of Florida; Stephen Pritz, University of Florida; Zina Evans, University of Florida

The creation of the Innovation Academy at the University of Florida, which operates on a spring/summer calendar, presented some interesting enrollment management challenges. Learn how UF enrollment management professionals adapted admission, financial aid, registration processes to address these challenges. Topics include: recruiting for a program that was changing quickly, financial aid and scholarships, registration issues and controls, working with parents and campus constituents.

Location: Waldorf

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Taking SEM from Strategy to Implementation - Boulevard C-2131

Presenters: Reid Kisling, Western Seminary; Steve Mansdoerfer, Western Seminary; Philip Oswald, Western Seminary

Most institutions are familiar with the process of strategic planning and may even have well-defined goals pertaining to strategic enrollment management for the institution. But how do you take those goals and turn them into actionable plans? This session will focus on that specific process, using a popular tool to transform strategy into implementation so your SEM plans will move beyond simple plans to action.

Location: Boulevard C

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Data Analysis So Easy Even a Dean Can Do It - Boulevard B-2138

Presenters: Erin Snyder, Eastern Iowa Community Colleges

Whether you are discussing enrollment, student success, completion or operation efficiencies, having ready access to clear and understandable data is critical to quality and effective decision making. Learn how Eastern Iowa Community Colleges partnered to create a data analytics tool. The new tool provides administration ready access to data dashboards, trending, and enrollment models. EICC will share how providing better access to data is impacting operational models, completion initiatives, and recruitment efforts.

Location: Boulevard B

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The Real Secret to Enrollment Success: Developing a Sustainable Institutional Competitive Advantage - Astoria-2540

Presenters: Wayne Sigler, George Mason University

This session will present significant research data combined with specific real world steps that attendees can take to help their institution identify its current position in the marketplace vs. their competitors and then take action to develop sustainable institutional competitive advantages that will enable their institution to better control its destiny.

Location: Astoria

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Defiance or Differentiation? Adapting Best Practices and Achieving "Better" Enrollment Results - Salon A-1-2541

Presenters: Monique Snowden, Fielding Graduate University; Courtney Sanders, Governors State University; Margaret McCarthy, Northwestern University

Some best practices do necessarily deliver better enrollment results. Best practices may work for a particular academic enterprise, in a particular market, at a particular time. However, what is best for one organization, or one situation, may not be best for others. A panel of experienced enrollment managers will share lessons learned in adapting best practices, designing and implementing quality processes, and identifying talent who can help achieve better enrollment results.

Location: Salon A-1

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Getting Everyone On Board in the Development and Implementation of a SEM Plan - Salon A-4-2542

Presenters: Cindee Laverge, Red River College; Carol Girling, Red River College; Marni Russell, Red River College

The success of any plan is in the ability to implement it. Through collaboration among over 100 people, Red River College (RRC) created a plan that engages its College community. By developing a SEM plan together, RRC has strategic actions within the plan that will serve its students for years to come. The implementation process includes creating highly effective teams to lead many of the strategies. A communication plan has ensured that the College community is aware of the plan and are engaged in its success.

Location: Salon A-4

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IMPROVING STUDENT RETENTION: Research-Based Strategies for College Student Success Part 1 - Salon A-5-2561

Presenters: Jay Goff, Saint Louis University; Wesley Habley, (Retired) ACT Educational Services

This two-part presentation is designed for educational and campus leaders desiring to build a strong understanding of the reasons students depart and the core lessons learned about creating conditions for student success. The discussion focuses on efforts aimed at providing targeted resources to improve student persistence and degree completion levels. A theoretical foundation and an applied case study models will be shared.

Location: Salon A-5

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How to Leverage Search to Recruit a Sophisticated Student in a Sophisticated Market - Salon A-2-2589

Presenters: Heather Mueller, Capture Higher Ed; Lisa Downs, MidAmerica Nazarene University

At Capture, we're determined to help our partner institutions work smarter, not harder for every potential enrollment. We do this by leveraging data and technology to identify industry trends; applying those findings to the student selection process, and; searching only mission-fit, decision-ready prospects. The result: more ISIRs, more deposits, and more enrollments.

Location: Salon A-2

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11:00 am - 12:30 pm

Putting It All Together. Admissions Processing Made Easy! - Boulevard A-1582

Presenters: Steve Diesso, University of Wisconsin-Whitewater

Learn how the UW-Whitewater office of admissions redesigned their workflow process to efficiently control student admissions data for processing. Employing Client API software, workflow and advanced iScripting, UWW completely automated the gathering of various documents into folders and routed them to specific staff members & recruiters for decision processing.

Location: Boulevard A

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The Imperative of Strategic Enrollment Planning: Why Today's Environment Requires More Planning, and Why It's Risky to Delay - Williford A-1586

Presenters: Gary Fretwell, Noel-Levitz

Strategic enrollment planning has long been important to an institution's fiscal health and to the attainment of an institution's mission, but today's environment is taking it to another level. The combination of economic uncertainty, demographic shifts, increased price sensitivity, revenue-driven goals, and increased competition—taken together—add up to a "perfect storm.”

Location: Williford A

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Building the Enrollment Management Brand within the Enterprise - Boulevard B-1706

Presenters: Pam Horne, Purdue University Main Campus; Jacqueline Hills, Purdue University

In the last two years, the Office of Enrollment Management at Purdue University has built a brand throughout the enterprise with a strategic communications plan. The plan entails a multi-touch approach of print, web, and events. Communications within these channels range from newsletters and annual reports to forums and orientation. Topics covered in these communications include: retention and graduation rates, time to degree, academic profile, and student borrowing.

Location: Boulevard B

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Cloudy with a Chance of Enrollment: The Effects of Weather on Student Enrollment Behavior - Williford C-1736

Presenters: Darin Wohlgemuth, Iowa State University; Katerina Ralston, Iowa State University

Campus visit remains one of the strongest predictors enrolling. Typical evaluation of the visit effectiveness revolves around factors internal to the process, such as friendliness of staff, quality of presentation and tours, availability of necessary information. While weather characteristics are generally outside of the admissions officers' control, understanding the importance of weather for the application and yield rates can be used to inform if any additional strategies can or should be developed to counter-balance bad weather. While this session will not help you control the weather, it will help you understand how weather may influence student enrollment behavior.

Location: Williford C

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Access for DREAMers in a Non-DREAM State: The Tuition Solution at Metropolitan State University of Denver - Astoria-1737

Presenters: Judi Diaz Bonacquisti, Metropolitan State University of Denver

Metropolitan State University of Denver created a unique tuition structure for undocumented students

Location: Astoria

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SEM Planning: The Role of the SEM Data Team - Salon A-1-1745

Presenters: Linda Ferguson, Indiana State University; Tom Green, AACRAO Consulting (AC); William Barratt, Indiana State University; Christopher Childs, Indiana State University

Indiana State University has implemented a strategic enrollment management planning process in support of student retention and completion. The SEM Data Team is an integral part of the SEM organizational framework and underpins the SEM plan. This session will describe the role of the SEM Data Team and its contributions during the planning and implementation phases of the SEM Plan, from conducting a comprehensive environmental scan to providing ongoing analysis as the plan is implemented.

Location: Salon A-1

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Giving Credit Where Credit is Due - Boulevard C-2118

Presenters: Todd Bloom, Hobsons

From CLEP credit to online learning, technology-driven innovation is expanding throughout the education marketplace. Have you considered awarding credit for learning that occurs outside the traditional classroom? During this presentation, we will discuss and evaluate the latest non-traditional credit-bearing programs, including MOOCs. Participants will learn the features, benefits, and challenges of each program and gain insights for implementing strategies that work for their institutions.

Location: Boulevard C

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Student Engagement Beyond the Classroom - Salon A-4-2123

Presenters: Jody Gordon, University of the Fraser Valley

In this session we will discuss current research about barriers to student success. We will then provide an overview of current research on the impact student engagement outside the classroom has on student persistence and student success. Finally we will discuss best practices, both services and programming, that engage students to become better learners, leaders and citizens.

Location: Salon A-4

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IMPROVING STUDENT RETENTION: Research-Based Strategies for College Student Success Part 2 - Salon A-5-2562

Presenters: Wesley Habley, (Retired) ACT Educational Services; Jay Goff, Saint Louis University

This two-part presentation is designed for educational and campus leaders desiring to build a strong understanding of the reasons students depart and the core lessons learned about creating conditions for student success. The discussion focuses on efforts aimed at providing targeted resources to improve student persistence and degree completion levels. A theoretical foundation and an applied case study models will be shared.

Location: Salon A-5

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EBI and MAP-Works®. A Focus on Student Success and Retention - Salon A-2-2591

Presenters: Todd Pica, EBI (Educational Benchmarking Inc)

Understanding student success & retention is the foundation for fulfilling your mission and having a positive influence on the lives of students. This presentation will focus on MAP-Works, EBI's web-based application for student retention and success, to show how it has a measurable impact on retention and student success. We will share how the program is implemented, give examples of reporting functions and provide stories of improved retention, campus culture and collaboration between dpts.

Location: Salon A-2

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AACRAO and Federal Relations Update - Salon A-3-2616

Presenters: Michael Reilly, AACRAO - American Association of Collegiate Registrars and Admissions Officers

Join AACRAO Executive Director Mike Reilly to learn about new initiatives from the national AACRAO office. He will also provide an update on emerging state and federal legislation and public policy matters impacting the work of AACRAO members and their institutions.

Location: Salon A-3

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Financial Aid and Enrollment Management: Forces at Play - Waldorf-2654

Presenters: Katherine Allen, University of Michigan-Dearborn; Christopher Tremblay, Western Michigan University; Stan Henderson, University of Michigan - Dearborn

This session will review the intersections of recruitment and retention, merit and need-based aid, goals and allocated funds, compliance, leveraging and equity, and outreach and literacy -- all with the purpose of understanding the complexity of financial aid's role in enrollment management.

Location: Waldorf

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12:30 pm - 2:00 pm

New Models for Students: System Redesign - Grand Ballroom-2567

Presenters: Zakiya Smith, Lumina Foundation

Our nation's student aid system — at the federal, state and institutional levels ― simply cannot properly support the successful enrollment and completion of huge numbers of today's students. We believe it is time to fundamentally rethink our national approach to student financial support. Only through substantive redesign can we assure that resources are used to support the success of the much larger number of students needed to reach our nation's civic and economic goals for higher education.

Location: Grand Ballroom

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2:15 pm - 3:45 pm

Moving Students Through the SEM Funnel: It's All in the Metrics - Williford A-1578

Presenters: Craig Chanoff, Blackboard; Bill Hampton, Embry Riddle Aeronautical University - Daytona Beach

Moving target students efficiently and strategically through the enrollment funnel directly impacts your ability to meet aggressive enrollment and student success objectives. In a resource constrained environment where competition for students is at an all-time high, a focus on (and measurement of) key metrics—such as reducing response time on new inquiries or converting more inquiries into applicants—is paramount to running a high performance enrollment management function.

Location: Williford A

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Paving the Way for Greater Access: Effectively Communicating with Parents and Students - Williford C-1651

Presenters: Madeleine Rhyneer, Albion College

In this session, we will share findings from a national survey of parents about cost and value, and how families process this information when considering college options. Attendees will gain insight into parents' views on school types, tuition and financing education, as well as how to leverage research to improve communications and best position their institutions. Participants will also hear about the information parents want to receive, and how and when to send it to them.

Location: Williford C

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You've Got a SEM Plan, So Now What? Strategies for Prioritizing Student Success Initiatives - Williford B-1654

Presenters: Alicia Moore, Central Oregon Community College

Whether one focuses on state and federal mandates regarding student success outcomes, or prioritizing initiatives within one's own SEM plan, launching student success initiatives and generating campus (or even department) buy in can be a daunting task. How does one start? Which issues or initiatives take priority? Join in this presentation to discover how one institution took a comprehensive, data-driven and strategic approach to align student success strategies with the institution's SEM plan, as well as how its Student Services Division developed a process to identify and prioritize its own internal division goals.

Location: Williford B

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Using SEM Principles to Understand Enrollment Behaviors of Recipients of Need-Based Aid - Salon A-1-1661

Presenters: Tomika Ferguson, Indiana University - Bloomington; David Johnson, Indiana University - Bloomington; Brian Piret, Indiana University - Bloomington

This session will describe how SEM principles were used to identify key factors that influence the enrollment behaviors of low-income students receiving a need-based aid award. This mixed-methods study informed recruitment practices, influenced marketing strategy, and broadened understanding of enrollment behaviors diverse, underserved students. The implications for this study are related to targeted recruitment initiatives, assessment of institutional funding, and intervention strategies.

Location: Salon A-1

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Collaborating with Board Members to Improve Student Access: A Case Study - Waldorf-1666

Presenters: Lawrence Lesick, Ohio Northern University; Reginald Onyido, Ohio Northern University; Robert Kerscher, Ohio Northern University

Most universities use non-university personnel to recruit students, including alumni, current students and parents. One group that seems to be underutilized is the Board of Trustees. This session will describe how one university has taken advantage of the expertise and commitment of its Board members in collaborating with public charter schools to increase student access by identifying, recruiting and supporting students from underrepresented groups.

Location: Waldorf

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Talent Management: Using a Competency Model to Attract, Develop, and Retain Future Strategic Enrollment Managers - Astoria-1731

Presenters: David Kalsbeek, DePaul University; Tina Cajigas, DePaul University; Jane McGrath, DePaul University

Someone once said that "in a rapidly changing environment, a company can go bankrupt while all its employees are doing their jobs perfectly.” The success of tomorrow's strategic enrollment management organization requires shifting from traditional job-focused organizations to a competency-based, talent development strategy, one that looks not only at what employees do but how they do it. DePaul University's Enrollment Management and Marketing division shifted its entire staffing model to one focused on the talents and competencies required for success. It is an approach focused on hiring and developing talent -- not constantly filling and re-filling jobs. Through an innovative workforce management strategy, DePaul is in theory and practice "de-jobbing” its enrollment management division, building its organizational capacity, improving management effectiveness and providing increased clarity for staff regarding career opportunities.

Location: Astoria

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Collaboration Between Admissions and Financial Aid Offices to Improve Services to Prospective Students - Salon A-5-1734

Presenters: Melanie Weaver, Ohio Northern University; Deb Miller, Ohio Northern University

Recruiting students today takes more admissions and financial aid counselor time than ever before. Because students are looking at more colleges and universities than in the past, personal attention from a counselor can make all the difference. But how do you make this happen with the same or fewer staff? This session will focus on Ohio Northern's efforts and successes in cross-training admissions and financial aid counselors to ensure that families get personal attention throughout the year.

Location: Salon A-5

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Uncovering the "Backstage" of the One-Stop Shop: Personal Accountability and Customer Service in a One-Stop Shop Model at Indiana State University - Salon A-3-1748

Presenters: Ann Malloy, Indiana State University; Melissa Hughes, Indiana State University

One outcome of Indiana State University's Strategic Plan has been the implementation of a one-stop shop model, entitled Sycamore Express. While a virtual one-stop center has been the primary focus, it has been complimented by the establishment of physical One-Stop locations. This workshop takes the "One-Stop” concept a step further revealing the "backstage” customer service techniques, personal accountability model, cross training and programs implemented to make the one-stop concept work.

Location: Salon A-3

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Creating an Institutional Definition of Student Success: The Sheridan College Experience - Salon A-4-2130

Presenters: Joe Henry, Sheridan College; Maria Lucido-Bezely, Sheridan College; Janet Shuh, Sheridan College

All post-secondary institutions communicate a commitment to their students Student Success. Can they define what student success means as an outcome for students? This session will provide participants an opportunity to learn about steps Sheridan to define student success. More importantly participants will be equipped to develop their own student success definition which can be used to guide and enhance the Student Success efforts at their own institutions and organizations.

Location: Salon A-4

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Leveraging the Power of Data Mining in Enrollment Management - Boulevard C-2143

Presenters: Robert Mirabile, Drexel University; Erik Kornet, University of the Arts

This session will introduce enrollment managers to data mining techniques that are used by analytically advanced organizations such as Google, Amazon, and Netflix, to gain competitive advantage. We will show how data mining techniques can be used to segment prospective student audiences, to predict prospective student behavior, and to customize recruitment strategies. We will also discuss examples and results of applying data mining techniques to enrollment management initiatives.

Location: Boulevard C

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Flip Session: Fresh, Actionable Perspectives on Post-traditional Student Enrollment and Success - Boulevard B-2559

Presenters: Dave Jarrat, Inside Track; Wendy Kilgore, AACRAO Consulting (AC)

This innovative "flip session” (materials in advance, facilitated discussion during session) will engage attendees in a lively conversation on enrollment and persistence in post-traditional (adult, online, professional) programs. Attendees will receive executive summaries from several innovative initiatives and research projects in advance of the session. These documents, along with results from a pre-session survey of AACRAO members, will provide the backdrop for an interactive discussion on ways to enhance enrollment and retention of post-traditional students.

Location: Boulevard B

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The Enrollment and Retention Connection - Boulevard A-2592

Presenters: James Wiseman, Carroll College; John Inman, Grove City College; Jayne Edge, Jenzabar

The trends are clear. The number of high school graduates is rapidly declining, placing increasing pressure on enrollment teams. Simultaneously, outcome-based funding and an intense focus on student success have generated unprecedented pressure for retention and completion. You understand the correlation between recruiting the right students and successfully retaining them, but how do you maximize results? Join us for an interactive discussion on enrollment and retention strategies.

Location: Boulevard A

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Implementing an Enterprise CRM Strategy in Higher Education - Salon A-2-2615

Presenters: Jane Snyder, Ellucian

In today's dynamic market, building lifelong relationships with key constituencies is more important than ever. Join us to hear how Ellucian can help you recruit and enroll prospective students, support and retain current students, and develop lasting relationships with alumni and supporters.

Location: Salon A-2

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4:30 pm - 5:30 pm

Two-Year Institutions Round Table - Salon A-5-2623

Presenters: Christine Kerlin, AACRAO Consulting (AC)

Round table discussion

Location: Salon A-5

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Graduate & Professional Institutions Round Table - Boulevard A-2625

Presenters: Monique Snowden, Fielding Graduate University

Round table discussion

Location: Boulevard A

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Four-Year Public Institutions Round Table - Salon A-3-2626

Presenters: Stanley Henderson, University of Michigan-Dearborn

Round table discussion

Location: Salon A-3

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Four-Year Private Institutions Round Table - Salon A-1-2627

Presenters: Shani Lenore, Maryville University of Saint Louis

Round table discussion

Location: Salon A-1

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Wednesday

7:45 am - 9:00 am

Meeting the Diversity Goals of Your Institution: Navigating the Supreme Court Guidance on Race and Ethnicity in Admissions Post-Fisher - Grand Ballroom-2568

Presenters: Michael Reilly, AACRAO - American Association of Collegiate Registrars and Admissions Officers; Michele Sandlin, AACRAO Consulting (AC); Art Coleman, EducationCounsel LLC; Pam Horne, Purdue University Main Campus; William Sedlacek, University of Maryland

A panel of experts will attempt to untangle the complexities of the Fisher v. the University of Texas-Austin decision, assess the potential impacts on admissions and enrollment professionals, and offer strategies that can help your institution achieve its diversity goals. We'll examine what approaches are available, with a particular emphasis on holistic admissions, and what should be considered when crafting your admissions and recruitment processes.

Location: Grand Ballroom

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9:15 am - 10:45 am

Build Better Relationships With Your Students Using Mobile - Williford A-1579

Presenters: Stephanie Burton, Blackboard Mobile

In a technology-driven world it becomes increasingly difficult to communicate with students. Not to mention, constrained budgets make promoting the value of your university harder than ever. In order to remain relevant, you need to deliver information through a more personalized and timely channel - and that is mobile.

Location: Williford A

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Institutional Aid Policies: What Works Best for You - Waldorf-1710

Presenters: David Peterson, Methodist College of Nursing

This session will discuss the the types of data collection and statistical analysis that should be being done on campus to ensure your institutional financial aid is meeting your enrollment goals.

Location: Waldorf

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Vegetarian and Vegan Friendly Campus? Issues in Attracting and Supporting Plant-based Students in Universities - Williford C-1713

Presenters: Rodney Parks, Elon University; Brett Evans, Elon University

This qualitative research examines the experiences of undergraduate students who identify as vegetarian or vegan (those who consume no animal products, such as meat, eggs, or dairy) while attending college. It investigates barriers in higher education that negatively affect this populations' ability to maintain their identities. Challenges such as adequate nutrition, availability and identification of plant-based options, perceived awareness of dietary needs among staff will be examined. This research will also explore how vegetarian and vegan identities affect individuals' decisions to attend and remain at a particular university.

Location: Williford C

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Bringing Six Sigma to Enrollment Management - Astoria-1752

Presenters: Jacqueline Hills, Purdue University

The Office of Enrollment Management started certifying staff as Six Sigma Green Belts in summer 2012. Over 20 certified staff dispersed between from undergraduate admissions, financial aid, registrar, bursar, analysis and reporting, and first-year programs. The session will discuss the Six Sigma certification process with staff, project results, and future implementation.

Location: Astoria

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A Tale of Two Community Colleges: Developing an Enrollment Management Plan - Boulevard B-1758

Presenters: Sedgwick Harris, Kishwaukee College

Successful enrollment management requires thinking and acting in new ways. Two Illinois community colleges with very different service populations have taken similar paths in creating their first-ever enrollment management plans. During this session each college will share the steps that their respective institution took in developing an enrollment management framework.

Location: Boulevard B

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Improving Retention Rates: A Small College's Strategy - Salon A-1-1783

Presenters: Michael Bosco, Benjamin Franklin Institute of Technology; Brian Bicknell, Benjamin Franklin Institute of Technology; Jackie Cornog, Benjamin Franklin Institute of Technology

Efforts regarding student retention and graduation rates have been receiving increased attention by higher education institutions, government officials as well as the national media. This presentation will explore one college's institution-wide efforts and successes in improving student performance, retention and graduation rates.

Location: Salon A-1

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Making the Community College "Cool” - Williford B-1818

Presenters: Kevin Pollock, St Clair County Community College; Carrie Bearss, St Clair County Community College; Pete Lacey, St Clair County Community College

The words "Community College” and "Cool” are rarely mentioned together. Discover how St. Clair County Community College implemented several exciting initiatives to positively shift perception. Topics discussed will include K-12 outreach, early college, on-campus events, key partnerships, a new college website/portal, and the importance of building a campus-wide effort focused on student success. Participants will take away practical ideas and get on the fast track to being "Cool"!

Location: Williford B

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Beyond Retention: Using Targeted Analytics to Improve Student Success - Boulevard C-2121

Presenters: Loralyn Taylor, Paul Smith's College of Arts and Sciences

Colleges are awash in data, but having data does not mean using it effectively. Too much analysis can lead to paralysis or a proliferation of programs that fail to reduce efficiency. Learn how targeted analytics can increase effectiveness of student success efforts by targeting the right student at the right time AND evaluate the results using early, middle and late key performance indicators to motivate faculty and staff. Our program has returned over $3 million in 3 years.

Location: Boulevard C

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Building a Foundation for SEM Through a One Stop Center Implementation - Salon A-4-2132

Presenters: Bryan Newton, Aiken Technical College

Is your college considering the establishment of a One Stop Center? This presentation focuses on how a two-year college implemented its Enrollment Services Center and at the same time built an institutional framework for Strategic Enrollment Management. We will discuss the unexpected outcomes of this major initiative, leadership lessons learned in its implementation, and how one project can lead to campus-wide engagement in your enrollment management efforts.

Location: Salon A-4

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What Admissions Directors Think: Results of a Survey Conducted by Inside Higher Ed - Boulevard A-2642

Presenters: Pam Horne, Purdue University Main Campus; Scott Jaschik, Inside Higher Ed; Steve Pultz, University of San Diego

Filling a class is the job of admissions, and the 2013 Inside Higher Ed Survey of College and University Admissions Directors shows us how difficult that job has become. Receive an overview of results from the survey at AACRAO's SEM Conference where views of admission directors regarding key issues facing colleges in recruiting students, including financial aid policies, competitiveness, affirmative action policies, in the wake of Fisher vs. University of Texas, and Diversity will be discussed. Offer suggestions for future survey questions directly to Scott Jaschik, Editor at Inside Higher Ed who will serve on the panel along with Pam Horne, Associate Vice Provost of Enrollment and Dean of Admissions, Purdue University, Indiana.

Location: Boulevard A

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How Madison College Tackles Enrollment Challenges - Salon A-2-2651

Presenters: Jennifer Hoege, Madison Area Technical College; Laurel Stiller, Hyland Software

To gain a competitive advantage, schools must meet higher expectations for student service. Learn how Madison Area Technical College addresses market forces to: streamline internal processes, reduce student and staff run-around, launch technology that serves students in the most cost effective way, and measure outcomes and monitor processes to stabilize and enhance enrollment activities.

Location: Salon A-2

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11:00 am - 12:00 pm

Extending SEM Into Integrated Planning and Advising Services: Helping Students Get On -- and Stay On -- Track - Grand Ballroom-1826

Presenters: Josh Jarrett, Bill & Melinda Gates Foundation

Around the country, colleges and universities are moving toward the next generation of integrated planning and advising services to boost student success and better manage limited resources. These pioneering institutions are creating a "first contact through completion” view of the student so that counselors, faculty, and students can enhance and streamline course advising, course selection, course registration, tracking of student progress and targeting of support services. This often requires the combination of new technology, process redesign, cross-silo coordination, and, oftentimes, cultural change to implement successfully. When done well, these efforts promote shared ownership of student progress towards educational goals and provide all stakeholders—students, faculty, staff, and administrators—with access to accurate and timely student-focused information. This session will examine the latest trends in integrated planning and advising services, highlight a handful of early successes, and share initial findings from a Gates Foundation initiative to accelerate the development of vendor solutions and institutional implementations.

Location: Grand Ballroom

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1:30 pm - 3:30 pm

Seminar for New SEM Professionals - Salon A-4-2647

Presenters: William Serrata, El Paso Community College

TBD

Location: Salon A-4

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Seminar for Experienced SEM Professionals - Salon A-3-2648

Presenters: Jay Goff, Saint Louis University

TBD

Location: Salon A-3

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