2014sem Session Handouts

Sunday

8:00 am - 11:30 am

Achieving Student Success Through Community Partnerships - Atrium 1-3480

Presenters: Melvin Tyler, University of Missouri - Kansas City; Jennifer DeHaemers, University of Missouri - Kansas City

UMKC was founded during the depression by civic leaders who had a vision to develop a university for their city. UMKC continues this vision by partnering with community organizations in support of student success while at the same time furthering the missions of both organizations, increasing college access, and achieving enrollment management goals. Participants in this workshop will learn from leaders of community organizations how to develop these student-centered collaborations and how students are supported as a result of these partnerships.

Location: Atrium 1

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8:00 am - 4:00 pm

Sustainable Models and Best Practices for Graduate and Professional SEM - Plaza 3-3508

Presenters: Monique Snowden, Fielding Graduate University; Thomas Rock, Teachers College at Columbia University; Joshua LaFave, State University of New York College at Potsdam

This dynamic workshop is focused on developing sustainable models and implementing best practices for graduate and professional SEM. Workshop presenters will lead dialogues on undergraduate-focused SEM similarities and connections, but also emphasize differences and fissions in how graduate-focused recruitment, retention and student success goals and outcomes are decided and achieved, respectively. Workshop participants will engage in graduate and professional SEM discussions and activities.

Location: Plaza 3

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The Core Concepts of SEM - Plaza 2-3740

Presenters: Alicia Moore, Central Oregon Community College; Brent Gage, University of Alabama at Birmingham

This introductory workshop will provide an overview of the concepts and strategies that define successful SEM organizations. Participants will expand their understanding of SEM and take away action plans for achieving enrollment goals upon their return to campus. Whether you are new to SEM or seeking a refresher course, this workshop is the ideal preparation for an outstanding conference.

Location: Plaza 2

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8:30 am - 4:00 pm

AACRAO's 9th Annual Executive Symposium - Gold Ballroom 3-3738

Presenters: Bob Bontrager, AACRAO - American Association of Collegiate Registrars and Admissions Officers; Susan Gottheil, University of Manitoba; William Serrata, El Paso Community College; Tom Green, AACRAO Consulting

Leading a higher education institution in the face of current challenges requires significant planning and foresight. Pressed by economic shifts, demographic changes, and increased accountability, colleges and universities must find new ways to achieve their goals. Held in conjunction with SEM and geared to the needs of cabinet-level administrators, AACRAO's Executive Symposium will offer a solid foundation for implementing and sustaining effective SEM planning.

Location: Gold Ballroom 3

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12:30 pm - 4:00 pm

Fitting Success to Students: Retention, One Student at a Time - Atrium 1-3741

Presenters: Jody Gordon, University of the Fraser Valley; Stanley Henderson, University of Michigan - Dearborn

The concept of "fitting success to students” in our retention efforts is determining what works for each individual student or groups of students rather than trying to shoehorn students into our preconceived success models. All students learn differently and they also respond to different means of support. In this workshop we will examine types of students (first-generation, transfer, mature, LGBTTQ, Hispanic, Aboriginal/Native American, Veterans, to name a few) and the barriers they face.

Location: Atrium 1

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Building a SEM-based Data and Research Portfolio: Embracing Big Data and Business Intelligence Principles to Improve Reporting - Olympic 1-3742

Presenters: Jay Goff, St. Louis University; Wendy Kilgore, AACRAO Consulting (AC); Brian Williams, John Carroll University; Sundar Kumarasamy, University of Dayton

This introductory workshop is designed for enrollment leaders desiring to develop a formal enrollment reporting portfolio and a more data driven SEM environment. The session will focus on how and when to create reports to help campus leaders solve problems and make more data-informed decisions.

Location: Olympic 1

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5:00 pm - 6:30 pm

DIY U: The Education Revolution - Diamond Ballroom 1-5-3770

Presenters: Anya Kamenetz, Fast Company Magazine

Kamenetz will share a glimpse into the classrooms of the future from her experiences running a peer-led self-directed online learning community, playing with robots and 3-D printers, and brainstorming with the designers of free and openly accessible resources for teaching, learning, assessment, and finding a job.

Location: Diamond Ballroom 1-5

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Monday

8:30 am - 9:45 am

When the Top Down Meets the Bottom Up - Diamond Ballroom 1-5-3772

Presenters: Barbara Sawrey, University of California, San Diego

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Location: Diamond Ballroom 1-5

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10:30 am - 12:00 pm

Take the Guess Work out of Enrollment Projections: Data-driven Approaches to Successfully Predicting Your Entering Class - Gold Ballroom 2-2859

Presenters: Randall Langston, SUNY College at Brockport; Jamie Scheid, SUNY College At Brockport

Both an art and a science, enrollment projections have become a major component to college and university planning. With stagnant or declining state budget support for higher education along with an increasing emphasis on revenue generation, never before has predicting the size of the entering class become more imperative. Learn how one college is successfully utilizing mathematics and EM to successfully determine the total student population for the entering class by a variance of only 1%.

Location: Gold Ballroom 2

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Implementing Data-informed SEM Principles for Graduate and Professional Programs - Plaza 3-2882

Presenters: Brian Murphy Clinton, Northeastern University - College of Professional Studies; Rachael Denison, Northeastern University - College of Professional Studies

As units that support graduate and professional programs continue to face heightened enrollment expectations and increased competition for students, making decisions based on data becomes increasingly important. Administrators from Northeastern University will illustrate how they have implemented data-informed SEM principles within the graduate and professional arena. Attendees will receive an inside look at actual report templates, enrollment dashboards, and program assessment tools.

Location: Plaza 3

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Developing a Community College Advising Model Focused on Tracking and Retention - Diamond Ballroom 7-2951

Presenters: Randy Weber, Pikes Peak Community College

This session will provide attendees with information on how one urban community college approached their advising model redesign. Using a committee of representatives from Instructional, Enrollment and Student Success Services, Pikes Peak Community College embarked upon a year-long journey to develop a model designed to improve student success and persistence.

Location: Diamond Ballroom 7

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Strategic Alignment: Recruiting Students in a Highly Decentralized University - Diamond Ballroom 9-3127

Presenters: Richard Levin, University of Toronto

The University of Toronto is Canada's largest university, with over 84,000 students and 700 programs. Undergraduate divisions have their own registrars and student recruitment teams. In this context, the role of the central Enrolment Services division is to provide leadership and coordination so that the University has a coherent and effective recruitment and admissions strategy. This session will review some of the ways this challenge has been addressed.

Location: Diamond Ballroom 9

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Coming Together: Student Success and the Community College - Plaza 2-3464

Presenters: Kevin Pollock, St Clair County Community College

How can a community college connect external drivers (state, community), internal drivers (students, faculty, staff) with accreditation, vision and mission, assessment, and the student success concept? This interactive session helps you refocus your campus on students and create a road map that addresses these and other community college issues.

Location: Plaza 2

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Re-Recruiting: Strategies Employed by the University of West Georgia to Reduce Student Attrition - Gold Ballroom 3-3475

Presenters: John Head, University of West Georgia; Melissa Tarrant, University of West Georgia

Most institutions focus on the best practice to promote learning and engagement, then we cross our fingers and hope that the students return. The University of West Georgia has been involved in a comprehensive "re-recruitment" campaign to promote retention and progression to graduation. This pro-active approach includes a set of strategies that brings multiple campus partners together to assist students overcome some of the most common barriers to their progression.

Location: Gold Ballroom 3

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SEM Success Through Student-centered Scheduling - Diamond Ballroom 10-3482

Presenters: Tom Shaver, Ad Astra Information Systems, LLC

Improving Student outcomes and completion rates can be challenging! Join campus leaders who will share their strategies for using actionable data to increase the student friendliness and efficiency of their course schedules. The panel will address key changes that have facilitated capacity management, increased student registrations and tuition revenues, and reduced student time to completion, while cutting instructional costs

Location: Diamond Ballroom 10

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Collaborate, Integrate, Celebrate: Holistic Enrollment Approaches at a Small Campus - Olympic 1-3491

Presenters: Denise Johnson-Jennings, Indiana University - Purdue University - Indianapolis; Mark Volpatti, Indiana University - Purdue University - Indianapolis

Budget constraints may cause some smaller institutions not to move forward with a Strategic Enrollment Management (SEM) process. Implementing cross-functional positions to execute multiple human resource tasks allows small institutions to be intentional about SEM. All institutions have enrollment services; however, developing key positions within the organization allows institutions to create an enrollment management culture at both the leadership and direct line support functions.

Location: Olympic 1

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The Importance of the Campus Visit for Strategically Enrolling Your Class: A Case Study & Discussion of Best Practices - Atrium 1-3505

Presenters: Jordanna Maziarz, Ramapo College of New Jersey; Peter Rice, Ramapo College of New Jersey

Of all the things we do to enroll students, what's the most effective? Through detailed, data-driven analysis, Ramapo College discovered the importance of the campus visit experience for enrolling our class. This presentation will discuss how we have increased yield and diversity through events-related changes and ultimately exceeded our goal for this year's class. This presentation will touch on best practices for yield events and how to embrace campus events as a key factor in SEM planning.

Location: Atrium 1

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Now You See it, Now You Don't: Transitioning Away from an Automatic Scholarship Model - Gold Ballroom 1-3507

Presenters: Douglas Anderson, Indiana University; Ron McFall, Indiana University

In the fall of 2013, Indiana University ended its Automatic Academic Scholarship program in favor of a more nuanced, strategic scholarship awarding process. This shift in awarding philosophy presented a number of opportunities and challenges, both financially and from a recruitment perspective. In this session, you'll learn about the reasons for the change, modeling and analysis that shaped the new standards, and the marketing and communication strategies required to implement the program.

Location: Gold Ballroom 1

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How Students (Really) Decide - Diamond Ballroom 8-3902

Presenters: Gil Rogers, Chegg Enrollment Services

A lot has changed in the last decade. Pay phones have been replaced with Smart Phones. Tablets are no longer slabs of stone. So … what has changed in how students choose a college? Through thousands of student surveys, Chegg has identified key influencers of students throughout their college search.

Location: Diamond Ballroom 8

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Achieving Success in a Competitive Global Student Recruitment Market - Diamond Ballroom 6-3903

Presenters: Steve Hope, Tribal Education, LTD; David Chamberlain, Tribal Education, LTD

This session will demonstrate how Tribal delivers on the principles of Recruitment, Retention, Efficiency, and Outcomes through integrated technology systems and robust analytics. Our flexible solution helps our global Higher Education customers stay ahead in the competitive market for recruiting and retaining both international and domestic students.

Location: Diamond Ballroom 6

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1:30 pm - 3:00 pm

Who Are These People!?!?!?? Recruitment Strategies and Expectations of Millennial Students (and their Parents!) - Gold Ballroom 1-2812

Presenters: Monique Perry, York Technical College

Workshop to share key characteristics of Millennial students and how they can be applied into proven practices for successful recruitment and enrollment management

Location: Gold Ballroom 1

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How NOT to Implement Test -optional Admission - Gold Ballroom 3-2874

Presenters: John Haller, University of Miami

In August 2007, the idea of test optional admission was introduced to the Provost at Saint Joseph's University. In December 2012, a proposal was shared with the Board of Trustees who requested urgency in implementation. In June 2013, test optional admission was made official by the President and Provost. While the process was inclusive, the timeline was not ideal. This session will provide information on the test optional research and implementation process -- what to do and what not to do.

Location: Gold Ballroom 3

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Holistic Admissions/Predictive Retention: Effectively Applying Non-cognitive Variables - Plaza 2-3051

Presenters: Michele Sandlin, AACRAO Consulting (AC); William Sedlacek, University of Maryland College Park; Connie Tingson-Gatuz, Madonna University

Today, a growing number of North American postsecondary institutions are incorporating the use of noncogntive variables into their admissions process. Why is there more and more interest in utilizing these non-academic variables? It's all about success! The results at those colleges and universities that have added these measures to their admissions requirements are showing strong correlations to student's academic success, persistence, and graduation.

Location: Plaza 2

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Chief Enrollment Officers: Who They Are and What They Do - Gold Ballroom 2-3090

Presenters: Wendy Kilgore, AACRAO Consulting (AC)

This session will review the results of AACRAO's first chief enrollment officers career profile study. If you are interested in learning what other chief enrollment officers are responsible for at their institution or interested in understanding the career path of today's chief enrollment officers then this session is for you.

Location: Gold Ballroom 2

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Design, Implementation and Assessment of Comprehensive Early Alert/Student Success Programs Part 1 - Olympic 1-3343

Presenters: Loralyn Taylor, Paul Smith's College of Arts and Sciences

Promoting student success is a top priority at many college and universities, but where do you begin? Designing a successful, comprehensive Early Alert Program (EAP) requires the development of a robust information and communications management plan; as well as, a leadership team that understands the information needs of many diverse offices and is capable of gaining the buy-in and support of numerous campus stakeholders. Proactive and reactive EAP strategies will be covered.

Location: Olympic 1

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Breaking Down Campus Silos: A Case Study - Diamond Ballroom 7-3436

Presenters: Jacquelyn Elliott, Marion Military Institute

You're walking across campus thinking to yourself, "why is it so hard for people to see the big picture here? We have to work together to impact enrollment--not hold onto our own agendas." Sound familiar? In this session, a real-life case study will be shared of how a new VPEM at a private liberal arts college brought a campus together to work as an entire college to impact enrollment. Examples, templates, and group discussion will comprise this session.

Location: Diamond Ballroom 7

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The Imperative of Strategic Enrollment Planning - Diamond Ballroom 10-3483

Presenters: Gary Fretwell, Noel-Levitz

How can institutions thrive in today's difficult environment? This session will examine the latest data on the challenging outlook for higher education, and then show how campuses can use strategic enrollment planning to become more competitive, strengthen their fiscal health, and fulfill their missions.

Location: Diamond Ballroom 10

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Engaging Faculty: An Essential Part of SEM - Diamond Ballroom 9-3499

Presenters: Linda Pardy, University of the Fraser Valley; Tamara Leary, Memorial University

Educators today are responsible for more than delivering content; they need to develop learners capable of building lifelong learning pathways. Across Canada SEM is being used to address this complex challenge, however, it is an uncharted area of discourse for most faculty. This presentation will facilitate dialogue around the key role of faculty within SEM. Strategies to engage faculty in the delivery of SEM initiatives will be shared.

Location: Diamond Ballroom 9

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Change IS the New Normal - Atrium 1-3502

Presenters: Kevin Pollock, St Clair County Community College

Numerous external forces, unlike any experienced to-date, are driving the need for campuses to enact innovative solutions that ensure student success remains central to the community college mission. Long-term viability of community college education can be assured by directing our focus on strategic enrollment management. This session will examine a multitude of factors that affect current practices as well as provide a framework for evaluating strategies that meet the "new normal” head on.

Location: Atrium 1

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Student Planning Plays an Important Role in Graduation Initiatives and Student Success - Diamond Ballroom 8-3767

Presenters: Robert Strazzarino, College Scheduler LLC

More and more institutions are striving to raise graduation rates and increase service to their students. With the common goal of helping students complete the college educations that prepare them for the real world. Robert Strazzarino, CEO/Founder of College Scheduler LLC will speak of the programs in place to support students achieving this goal.College Scheduler provides a web-based schedule planner for use by students & advisors.

Location: Diamond Ballroom 8

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Drive New Enrollments using Electronic Credentials - Diamond Ballroom 6-3783

Presenters: Rajeev Arora, Parchment, Inc.; Len Napolitano, Parchment, Inc.

Knowing where students are applying and ultimately choosing to attend can provide you valuable insights to find and drive new enrollments. In this session, learn how patterns in sending electronic credentials, such as eTranscripts, can identify your true "peer institutions” and the best "feeder schools.” Learn more about how to use in-cycle analytics and targeted recruiting strategies to find and enroll your "best fit” learners. Start building your perfect class today!

Location: Diamond Ballroom 6

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Student Satisfaction for Community College Students...Research Says? - Plaza 3-3888

Presenters: Karen Miller, Cuyahoga Community College

As accountabilty for America's community colleges is at the forefront of conversation nationwide, it is now more important than ever that leaders in higher education determine the right combination of interactions and practices that matter most in engaging, retaining, and graduating community college students.

Location: Plaza 3

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3:30 pm - 5:00 pm

What Motivates and Retains Millennials? Key Research Findings to Help Attract and Retain Millennial Employees - Gold Ballroom 1-2813

Presenters: Monique Perry, York Technical College

Workshop to share key research outcomes to attract and retain millennial employes

Location: Gold Ballroom 1

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Helicopter Parents and Freshmen Retention - Atrium 1-2947

Presenters: Brandy Cartmell, University of Tennessee - Martin

What do you do with helicopter parents on your campus? Do you shoot them down, or do you go out of your way to provide them a landing pad on your campus? At The University of Tennessee at Martin we partner with parents to help students transition to the university during their first year. Our landing pad has included a "pilot" program which provides online portal access to all parents whose student has signed a FERPA release form. Come find out what we have discovered makes a difference.

Location: Atrium 1

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Sorting Through the Chaos: Strategies for Prioritizing Student Success Initiatives - Diamond Ballroom 7-3052

Presenters: Alicia Moore, Central Oregon Community College

Whether one focuses on state and federal mandates regarding student success outcomes, or prioritizing initiatives within one's own SEM plan, launching student success initiatives and generating campus (or even division) support can be a daunting task. How does one start? Which issues or initiatives take priority? Join in this interactive presentation to discover how one institution took a comprehensive, collaborative, and strategic approach to prioritize student success strategies within the institution's SEM plan, as well as how its Student Services Division developed a process to identify and prioritize its own internal division goals.

Location: Diamond Ballroom 7

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The Tertiary Admission Rubric: Predicting Academic Eligibility and Graduation Rates of Students Admitted "on the Bubble" - Plaza 2-3071

Presenters: Joseph Havis, University of the Ozarks; Deborah Slayton, Millikin University

Examine the creation and effectiveness of an institution-specific rubric focused on predicting successful persistance of students admitted to the University as "tertiary." Tertiarily admitted students are those individuals who do not meet the primary or secondary admission algorithms that are based primarily on readily quantifiable predictors (ACT, CGPA). The students can possess, however, characteristics in 6 distinct "predictors of success" categories at such a level to predict success.

Location: Plaza 2

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SMART (Strategic Management of Admissions and Recruitment Tools) Graduate Student Recruitment - Plaza 3-3085

Presenters: Amanda Ostreko, University of Kansas

In an effort to increase the number and quality of graduate applicants, the University of Kansas implemented a Constituent Relationship Manager (CRM) to manage graduate program inquiries and better plan for future recruitment strategies. This session will highlight how to select, build, and implement a CRM that benefits both a central Graduate Studies Office and individual graduate programs.

Location: Plaza 3

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The Challenges Posed to the SEM Profession by the Consumer Protection Movement in Higher Education - Gold Ballroom 2-3166

Presenters: Carol Smith, Fort Lewis College; Haeryon Kim, Fort Lewis College

Through legislation, regulations, and executive orders issued in recent years, the consumer protection movement in higher education is gaining momentum. This session provides a comprehensive review of the consumer protection initiatives that have been implemented directly by the federal government and indirectly through the regional accrediting agencies and explores how these initiatives call for enhnaced self-regulation in the strategic enrollment management profession.

Location: Gold Ballroom 2

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Current Graduation Initiatives, Recalling Dropouts, and Graduation Rates: Is What We Have In Place Enough? - Diamond Ballroom 9-3488

Presenters: Robert Strazzarino, College Scheduler LLC; William Serrata, El Paso Community College

More and more institutions are striving to raise graduation rates and increase service to their students in the areas of degree planning and registration. Dr. William Serrata & Robert Strazzarino will speak of various initiatives and programs in place around the country to support students in achieving this goal.

Location: Diamond Ballroom 9

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Slowing Down for SEM: Managing Expectations and Change in a Fast-paced Institutional Culture - Gold Ballroom 3-3501

Presenters: Jason Hunter, Humber Institute of Technology and Advanced Learning; Elaine Popp, Humber College

Humber's sustained enrolment growth has resulted in a student population increase of more than 40 per cent over a five year period. Humber, an institution which offers a wide range of credentials, faces the Strategic Enrolment Management (SEM) challenges of defining and differentiating its key focuses, and determining the best utilization of institutional capacity. One year after the development and implementation of a SEM framework, we pause to examine the learnings and challenges we encountered throughout implementation, and share how the supports provided by AACRAO colleagues, in both Canada and the United States, have positively contributed to our journey.

Location: Gold Ballroom 3

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Predicting Academic Success: Using Evidence-based Research and Analytics to Select Best-fit Applicants - Diamond Ballroom 10-3518

Presenters: Dr. James Lloyd, University of Florida; Dr. Hilda Miejia Abreu, Liaison International; Dr. Coretta Patterson, University of Florida

When admitting prospective students to graduate programs, are there ways to understand who will excel in your program? This session will look at the use of data from a centralized application service to determine traditional and nontraditional factors that correlate to students' academic performance and success in veterinary medical school.

Location: Diamond Ballroom 10

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The Redesigned SAT - Diamond Ballroom 8-3733

Presenters: Beth Zellen, The College Board

The new SAT will provide admissions officers a richer profile of student readiness for college-level work with greater detail and new data fields. The richer set of data will be delivered in a new data file layout. This session will provide insight into changes to the data provided to campuses, details for a successful implementation of the new data file layout, and advice on strategies for making the most of the rich score reports.

Location: Diamond Ballroom 8

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Design, Implementation and Assessment of Comprehensive Early Alert/Student Success Programs Part 2 - Olympic 1-3765

Presenters: Loralyn Taylor, Paul Smith's College of Arts and Sciences

Promoting student success is a top priority at many college and universities, but where do you begin? Designing a successful, comprehensive Early Alert Program (EAP) requires the development of a robust information and communications management plan; as well as, a leadership team that understands the information needs of many diverse offices and is capable of gaining the buy-in and support of numerous campus stakeholders. Proactive and reactive EAP strategies will be covered.

Location: Olympic 1

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Tackling the Course Demand Dragon with CollegeSource's u.direct Academic Planner - Diamond Ballroom 6-3785

Presenters: Lygia Smidt, Cal Poly, San Luis Obispo; Mindy Aufderheide, CollegeSource, Inc.

California Polytechnic San Luis Obispo is a fully impacted campus where capacity is highly limited and student demand for courses is rarely met. Come hear about the journey Cal Poly SLO has had in implementing CollegeSource's academic planner, u.direct, to help provide students with an easy-to-use tool for building a personalized academic plan and in return gathering invaluable data that will help bridge the gap between capacity and student demand.

Location: Diamond Ballroom 6

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Tuesday

7:30 am - 8:45 am

Closing the Latino Male Achievement Gap: A National Imperative - Diamond Ballroom 1-5-3769

Presenters: Victor Saenz, The University of Texas at Austin

Latino males are not keeping pace with peers on key educational outcomes. With demographic shifts pointing towards an increase in Latino students for years to come, this reality lends even greater urgency to the growing gender gap in educational attainment. The presenter will discuss ongoing research on the issue of Latino males in education and share strategies for addressing this growing state and national imperative.

Location: Diamond Ballroom 1-5

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9:00 am - 10:30 am

Step-by-Step to Creating a SEM Plan: Incorporating Indigenous Goals - Diamond Ballroom 7-3056

Presenters: Jeff Adams, University of Manitoba; Christine Cyr, University of Manitoba

The creation of our SEM Planning Framework document was step one, then what? This session will explore the next steps we took on our journey that resulted in the creation of a SEM Plan at the University of Manitoba. Join us to learn more about the goals we established and the initiatives we will be implementing, and our focus on Indigenous achievement.

Location: Diamond Ballroom 7

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Making an Infographic Impact: The Tale of an Academic Plan - Gold Ballroom 1-3077

Presenters: Turina Bakken, Madison College; Teresa Werhane, Madison College; Nichie Bendt, Madison College

Where do you start when the last Academic Plan was written over seven years ago, you're new to the position, and people expect your plan to be "transformative” for the college? You get the smartest people in the room and get the ideas rolling. This is the tale of producing a dynamic, data-driven academic plan, re-branding it as the Impact Initiative, and presenting it through infographics and a really cool website.

Location: Gold Ballroom 1

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Increasing Opportunity and Success: A Nimble and Nuanced Response to the White House College Pipeline Summit - Plaza 2-3102

Presenters: Sally McMillan, University of Tennessee; Richard Bayer, University of Tennessee - Knoxville; Ruth Darling, University of Tennessee; Betsy Adams, University of Tennessee

Presenters will describe how the enrollment management tactics team at the University of Tennessee (UT) developed a proposal for the College Pipeline Summit held at the White House in January of 2014. That gathering of about 100 colleges and universities focused on how to help low-income students gain access to higher education and achieve academic success. The tactics team was nimble enough to develop a proposal in one week. Now it is taking a nuanced approach to developing new programs.

Location: Plaza 2

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Beating the Projection: Understanding Attributes and Behaviors of At-Risk Students Who Outperform Predicted GPA - Gold Ballroom 2-3207

Presenters: Jonathan Compton, Iowa State University; Darin Wohlgemuth, Iowa State University; Kate Ralston, Iowa State University; Greg Forbes, Iowa State University

This session will discuss a partnership between the Iowa State University Enrollment Research Team and faculty in the College of Engineering. The goal of the partnership was to expand a statistical model that identifies students at risk of earning less than 2.0 GPA in their first term at the university, while focusing the prediction on students in just one college. The framework explores the influence of fit within major, academic preparation, and life-skills on academic performance.

Location: Gold Ballroom 2

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The Path to Enrollment: Choose, Influence, and Enroll the Students You Want Most - Atrium 1-3209

Presenters: Chris Krzak, University of La Verne; David Dufault-Hunter, Azusa Pacific University

In today's challenging environment, reaching your enrollment goals depends on having an effective strategy for every stage of the recruitment process. Join us to hear insights that span the entire recruitment cycle and to find out how leaders in enrollment management are using a strategic approach to choose, influence and enroll the students they want. This is an excellent opportunity to learn how to optimize the path to enrollment at your institution in order to build your best class ever.

Location: Atrium 1

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I Can See for Miles and Miles: The Value of Environmental Scanning - Olympic 1-3376

Presenters: Christine Kerlin, AACRAO Consulting (AC); Tom Green, AACRAO Consulting (AC)

Using their experience at the 4-year and 2-year institution levels, the presenters plan to engage participants in a discussion of the purposes of environmental scanning, various models and strategies for conducting an effective scan, sources of data and information, and how to use the findings of the scan for strategic enrollment planning and subsequent assessment.

Location: Olympic 1

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ACT's College Choice Report, Part 1 - Diamond Ballroom 9-3487

Presenters: Steve Kappler, ACT, Inc.

The College Choice Report is an annual report series that follows an ACT-tested high school graduating class from high school through their second year of college. This session will highlight the findings for Part 1 of this series, Prospects and Preferences for the Class of 2014.

Location: Diamond Ballroom 9

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Round Table Discussion: Best Practices in Strategic Enrollment Management - Diamond Ballroom 10-3519

Presenters: Deidre Hughes, George Washington University; Lisa Rosenberg, Rush University; Sarah McNabb, Thomas Jefferson University

All schools strive to enroll an academically talented and diverse class with characteristics that reinforce the institutional mission. As resources are often not sufficient to support these outcomes, enrollment managers rely on best practices to ensure integrity within the admissions process. A panel of experts will discuss their institutional challenges and practices used to address them.

Location: Diamond Ballroom 10

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Student Planning Plays an Important Role in Graduation Initiatives and Student Success - Diamond Ballroom 8-3768

Presenters: Robert Strazzarino, College Scheduler LLC

More and more institutions are striving to raise graduation rates and increase service to their students. With the common goal of helping students complete the college educations that prepare them for the real world. Robert Strazzarino, CEO/Founder of College Scheduler LLC will speak of the programs in place to support students achieving this goal.College Scheduler provides a web-based schedule planner for use by students & advisors.

Location: Diamond Ballroom 8

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Retention: Understanding Student Characteristics, Persistence, and Connections to the Institution Part 1 - Gold Ballroom 3-3780

Presenters: Jay Goff, Saint Louis University; Kevin Kruger, NASPA - Student Affairs Administrators in Higher Education

Enrollment professionals and student affairs educators must evaluate student characteristics, assess the campus environment, and understand the risks of individual student attrition in order to enhance overall student persistence and degree attainment. Presenters for this workshop will focus on current changes in the higher education landscape, research and emerging predictive models of student persistence, and theoretical models which can be used for determining student success.

Location: Gold Ballroom 3

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How Three States Use eTranscripts for Student Success - Diamond Ballroom 6-3784

Presenters: Rajeev Arora, Parchment, Inc.; Len Napolitano, Parchment, Inc.

Join us for a selection of case studies on how eTranscripts are helping University Admissions offices to automate their processes and achieve University goals. In the state of Kentucky, a common eTranscript format is dramatically improving efficiency across the state by standardizing the intake and processing of their applicants. Across the nation, Colorado and Arizona are using credential exchange for their Pathway and Reverse Transfer Initiatives to share credits and issue degrees.

Location: Diamond Ballroom 6

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Enrollment Management: Access for Success in a South African University - Plaza 3-3889

Presenters: David Marais, University of Pretoria; Cecilia Myburgh, University of Pretoria; Karel Stanz, University of Pretoria

Universities in South Africa is under pressure to increase access and enrollments, however the current higher education system is characterized by low participation rates, high attrition and low throughput rates. Only a small number of students enter higher education and of these, an even smaller group actually succeeds. This is indicative of a dysfunctional system of university processes related to access, throughput and success.

Location: Plaza 3

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11:00 am - 12:30 pm

Building Strong Business Relationships for a Healthier Office Environment - Diamond Ballroom 10-2902

Presenters: Mark Hommerding, Lifetouch Special Events

How can you better lead your office or interact with those around you? A lifelong practitioner of "people skills" will share insights, ideas and strategies on how to make a project, meeting or work place more successful, pleasant and more positive overall.

Location: Diamond Ballroom 10

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SEM and the Transfer Student: Enabling Student Swirl - Gold Ballroom 1-3065

Presenters: Alicia Moore, Central Oregon Community College

Student enrollment patterns are more complex than ever, as students "swirl" among their various educational options. As presented in a recently released seminal work, The Handbook of Strategic Enrollment Management, this workshop will provide an overview of nationwide data regarding transfer student enrollment pattern, discuss strategies for supporting students before and after transfer, and innovative partnerships between two- and four-year institutions. Participants will be asked to actively participate and share their own experiences throughout this interactive session.

Location: Gold Ballroom 1

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Breaking Grad: The Changing Role of the Graduate School in SEM at Memorial University of Newfoundland - Plaza 3-3084

Presenters: Andrew Kim, Memorial University of Newfoundland

Global competition for excellent graduate students is increasing. In response, universities must be more strategic and assertive than ever before. Graduate schools are ideal change agencies providing critical leadership and support to academic units in the successful recruitment and mentorship of graduate students. In 2008, Memorial University of Newfoundland's graduate school deployed key strategies rooted in SEM to dramatically increase graduate student enrolment, persistence, and success.

Location: Plaza 3

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Using a Portal College Structure to Meet the Unique Needs of Different Types of Learners - Atrium 1-3278

Presenters: Cam Cruickshank, Ph.D., The University of Toledo; William Pierce, The University of Toledo; Shannon Neumann, The University of Toledo

Portal colleges are responsible for ensuring that all types of learners have a positive student experience. Successful implementation is the key to successful students and successful enrollment. This session will illustrate how to successfully sub-brand portal colleges, create a separate admission office for each portal college and implement a Success Coach Program.

Location: Atrium 1

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Service Matters: A Study of the Relationship between Enrollment Services and Student Satisfaction as an Indicator of Institutional Effectiveness - Gold Ballroom 2-3335

Presenters: Kizzy Morris, East Stroudsburg University of Pennsylvania

A student's college career is marked with measures that are used to determine the institution's effectiveness within both its internal and external environments. With this in mind, enrollment mangers need to examine processes and different strategies that promote good customer service to secure student satisfaction with their institution during their college career. A study is being conducted to research how enrollment leaders promote good service in their offices/units.

Location: Gold Ballroom 2

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An Opportune Moment for Recruitment, Enrollment, and Retention - Olympic 1-3420

Presenters: David Johnson, Indiana University - Bloomington; Jacqueline Fernette, Indiana University - Bloomingtion; Sacha Thieme, Indiana University - Bloomington

Indiana University Bloomington has new leadership in the offices of admissions and strategic communications and marketing; the campus is finalizing a strategic plan; tuition levels have seemingly reached a peak while we work to also keep IUB affordable; and we are recruiting and enrolling more diverse and high ability students in a shrinking college bound marketplace. What is the impact of all of this on how we recruit and serve students?

Location: Olympic 1

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Enrollment Projections: The Pig in the Python - Diamond Ballroom 7-3460

Presenters: Alan Sack, Virginia Commonwealth University; Stephen Schultheis, Monroe College

The purpose of this presentation is to share how enrollment projections are made following a one-time surge in new freshmen. The basic model will outline projecting new and continuing students followed by a discussion of which stakeholders need to be involved to best manage resources. Faculty, space and other support services will be initially taxed followed by a gradual decrease in demand - all of which needs to be carefully managed so as not to incur long-term costs.

Location: Diamond Ballroom 7

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Driving Student Engagement with an Effective E-catalog - Diamond Ballroom 9-3486

Presenters: John Schoenborn, Digital Architecture

An effective e-catalog supports student success, retention, and improved student communications for course and degree planning by providing better tools for searching, saving, and sharing critical course and program details, as well as the ability to respond to student inquiries. Learn how your peers from over 330 client colleges and universities leverage Acalog to enhance the presentation of the most sought after resource for new and matriculated students.

Location: Diamond Ballroom 9

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Recruiting and Retaining Students in Today's Competitive Market - Plaza 2-3764

Presenters: Earl Dowling, College of DuPage

Three years ago, College of DuPage realized our traditional recruitment and retention approach was not going to be successful in a competitive marketplace for a dwindling student population. This session will demonstrate a successful model that works for College of DuPage.

Location: Plaza 2

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Retention: Understanding Student Characteristics, Persistence, and Connections to the Institution Part 2 - Gold Ballroom 3-3781

Presenters: Kevin Kruger, NASPA - Student Affairs Administrators in Higher Education; Jay Goff, Saint Louis University

Enrollment professionals and student affairs educators must evaluate student characteristics, assess the campus environment, and understand the risks of individual student attrition in order to enhance overall student persistence and degree attainment. Presenters for this workshop will focus on current changes in the higher education landscape, research and emerging predictive models of student persistence, and theoretical models which can be used for determining student success.

Location: Gold Ballroom 3

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SCHEDULE YOUR PLAN: Scheduling with Students in Mind is Key to SEM Success! - Diamond Ballroom 8-3872

Presenters: Pierre Guay, Infosilem, Inc.

Is your course schedule aligned to your student's academic requirements? Attend this session to learn how you can easily produce a master course schedule that offers maximum conflict-free registration options for students. Effectively schedule your plan and see your students gain access to the courses they need to progress conflict-free towards their degree!

Location: Diamond Ballroom 8

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How to Guide your Student's to Success - Diamond Ballroom 6-3900

Presenters: Susan H. Hoagland, Oracle

During this session you will learn how the Campus Solutions Student Activity Guides deliver configurable step-by-step self-service functionality that drive students to a dedicated workcenter to view and act upon requirements and/or resources to further academic success.

Location: Diamond Ballroom 6

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12:30 pm - 2:00 pm

Better Questions: Driving Access, Affordability and Outcomes - Diamond Ballroom 1-5-3930

Presenters: Jamienne Studley, US Department of Education

Ms. Studley will link federal higher education initiatives to achieve the nation's college completion goals with campus strategies for access and success. She will suggest ways for leaders across the campus to ask better questions and make choices better aligned with the most critical student, institutional, and national goals.

Location: Diamond Ballroom 1-5

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2:15 pm - 3:45 pm

Don't Call Me a Leader and I Might Just Lead - Diamond Ballroom 9-3057

Presenters: Mary Hodder, Vancouver Community College

In 2013-2014 VCC introduced a Leadership program like none other. It was not for those with the title of leader but for those who had never considered leadership to be part of their role or responsibility. This program was introduced to change how the entire campus viewed leadership. It was designed to test the norms, shake loose old concepts, and ultimately recreate the conversation about who leads and how. The program focused on the concept that leadership does not require a title but rather as Robin Sharma, author of The Leader Who Had No Title says, "Leadership is less about the position you hold than the influence you have. It's about doing world-class work, playing at your peak, and leaving people better than you found them. It's about Leading Without a Title.” The participants were already leaders in their work. They just did not see it that way and had never been applauded as leaders. It was time for a change on a campus where enrolment was a priority, student-centered decisions were a key concern, and those who knew best what had to be done needed a voice and a forum. It was the perfect time to re-imagine leadership as a strategy for student success at one of the most impactful points of contact -- front line service.

Location: Diamond Ballroom 9

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How to Automate Campus Climate Assessment: Great Numbers for Your Assessment Gurus - Diamond Ballroom 7-3122

Presenters: Erin Seheult, Loma Linda University; Rick Williams, Loma Linda University

Come hear Loma Linda University's experience of the step-by-step process of creating and automating a campus climate survey. Real results will be shared along with lessons learned along the way.

Location: Diamond Ballroom 7

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Insights on Retention of Adult Students Entering Open-enrollment Two-year and Four-year Institutions with Prior Credit - Gold Ballroom 3-3489

Presenters: Catherine Parkay, InsideTrack; Wendy Kilgore, AACRAO Consulting (AC)

see for Deatiled description below

Location: Gold Ballroom 3

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Miner Money Management: Tackling Financial Literacy & Default Prevention - Plaza 2-3490

Presenters: Bridgette Betz, Missouri University of Science and Technology

Learn how Missouri University of Science and Technology developed and implemented Miner Money Management (M3); a financial literacy and default prevention program that has been featured as a best practice in the Missouri Higher Education e-magazine (December 2013).

Location: Plaza 2

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Estimating First-Year Retention: Tools for Enrollment Management - Gold Ballroom 2-3500

Presenters: Ellen Stolzenberg, UCLA Higher Education Research Institute; Abigail Bates, UCLA Higher Education Research Institute

Fewer students are attending first choice colleges, even if accepted and first-year retention continues to be a concern for colleges. Although retention is often addressed in research, enrollment managers are often without tools to analyze this issue on their own campuses. In addition to reviewing a national first-year persistence study, participants will view a new enrollment management report and will receive a first-year retention calculator that they can use on their own campuses.

Location: Gold Ballroom 2

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The True Cost of Processing an Application: Creating a Paperless Office to Delight Your Applicants (and Your Staff) - Atrium 1-3506

Presenters: Peggy Rowberg, California State University Chico

Applicants are beginning to expect the same online experience at universities that they experience with their favorite consumer brands. This session will explore how the admissions committee at California State-Chico's School of Nursing leveraged technology to go paperless and deliver an exceptional applicant experience while managing their applicant pool and maintaining staffing levels.

Location: Atrium 1

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The Enrollment and Retention Connection - Diamond Ballroom 10-3839

Presenters: Donna Carroll, Dominican University; Jeff Barnes, California Baptist University; Rick Krey, Jenzabar

The trends are clear. The number of high school graduates is rapidly declining, placing increasing pressure on enrollment teams. Simultaneously, outcome-based funding and an intense focus on student success have generated unprecedented pressure for retention and completion. You understand the correlation between recruiting the right students and successfully retaining them, but how do you maximize results? Join us for an interactive discussion on enrollment and retention strategies.

Location: Diamond Ballroom 10

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Ranking & Qualifying Prospective Students with Lead Scoring - Diamond Ballroom 8-3901

Presenters: Jacqueline Hammond, Blackboard

Discover how to get the most out of every prospective student that enters your database. We will offer advice, best practices, and specific methods to help make your recruiting and enrollment efforts more efficient by ranking and qualifying prospective students.

Location: Diamond Ballroom 8

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The National Student Clearinghouse's Reverse Transfer Project: Working to Solve Reverse Transfer Issues Across the Country - Diamond Ballroom 6-3909

Presenters: David Pelham, National Student Clearinghouse

Reverse Transfer of Credits is a topic of growing interest across the country. The National Student Clearinghouse in partnership with institutions in several states and with support from the Lumina Foundation is developing a national automated solution for the smooth exchange of academic records for Reverse Transfer purposes.Modeled on the current NSC enrollment reporting process,the solution doesnotrequireexchangeoftranscriptsandutilizesthesametechnologythatinstitutionscurrentlyuseforenrollme

Location: Diamond Ballroom 6

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Looking Under the Hood: A New Tool to Track Institutional Aid - Plaza 3-3924

Presenters: Don Hossler, Indiana University - Bloomington; Michael Reilly, AACRAO - American Association of Collegiate Registrars and Admissions Officers; Derek Price, DVP-PRAXIS

With funding from the Woodruff Foundation, the National Association of College and University Business Officers (NACUBO) and the Association of Governing Boards of Universities and Colleges (AGB) collaborated to develop a Web-based tool that enables chief business officers, trustees, and other institutional leaders to track their institutional grant aid expenditures, award amounts, net tuition revenue, and other institutional aid related expenses.

Location: Plaza 3

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Will my courses transfer? Help students answer this popular question and many others with CollegeSource's newest service, Transferology. - Olympic 1-3936

Presenters: John Panzica, CollegeSource

Approximately one of every three students will transfer throughout their collegiate career. Are you making it easy for prospective students both in-state and out-of-state to see how their courses would transfer to your school? Are you interested in a simple way to promote transfer and recruit more students? Join us as CollegeSource reveals our newest service, Transferology.

Location: Olympic 1

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4:30 pm - 5:30 pm

Canadian Institutions Round Table - Olympic 1-3746

Presenters: Susan Gottheil, University of Manitoba

TBD

Location: Olympic 1

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Graduate & Professional Institutions Round Table - Atrium 1-3747

Presenters: Monique Snowden, Fielding Graduate University

TBD

Location: Atrium 1

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Four-Year Private Institutions Round Table - Plaza 3-3748

Presenters: Jay Goff, Saint Louis University

TBD

Location: Plaza 3

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Small Schools Round Table - Diamond Ballroom 6-3749

Presenters: William Serrata, El Paso Community College

TBD

Location: Diamond Ballroom 6

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Four-Year Public Institutions Round Table - Plaza 2-3750

Presenters: Tom Green, AACRAO Consulting (AC)

TBD

Location: Plaza 2

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Two-Year Institutions Round Table - Diamond Ballroom 7-3751

Presenters: William Serrata, El Paso Community College

TBD

Location: Diamond Ballroom 7

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Wednesday

8:00 am - 9:30 am

Thomas Edison State College: Utilizing Emerging Technologies at the Learner Support (One-Stop) Center - Plaza 2-2820

Presenters: Juliette Punchello, Thomas Edison State College; Gillian Wyckoff, Thomas Edison State College

Thomas Edison State College's Learner Support Center celebrated its one year anniversary in 2013 and our successes are due in large part to our technological enhancements. We have implemented remote control and instant messaging software, an end of call phone survey, hardware upgrades, a virtual searchable database, a tailored student information system dashboard and more. Come and learn how we identified, implemented and managed these new technological tools to enhance our student experiences.

Location: Plaza 2

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Conditional Admission for Non-English Speaking International Students: UTM's Academic Culture and English Program - Diamond Ballroom 7-3074

Presenters: Diane Crocker, University of Toronto

ACE@UTM represents a partnership in innovation across multiple departments and divisions of the University of Toronto. While conditional acceptance with English language requirements is not new, this program was unique. This session will describe the program, report on its evolution and success, and discuss the challenges faced with development, including marketing, admission, registration, monitoring and most importantly advising and communicating with the registered students.

Location: Diamond Ballroom 7

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The Impact of Statewide Articulation Agreement Policy Implementation Through the Lens of University Admission Counselors - Gold Ballroom 2-3082

Presenters: Angela Payne, Jackson State University

College leaders seeking the shortest distance between preparedness and graduation looked to American's pool of community college transfer students for the source in restoring America once again as the global leader in the production of college graduates, as challenged in 2009 by President Obama. These leaders, brought together by The College Board, agreed articulation as at the core of effective transfer policy. Furthermore, they cited counselor outreach program and services from colleges and universities, through the role of the university admissions counselors, as one of the key strategies for effectively translating the benefits of articulation agreement policy and for moving transfer students, more expediently, toward degree attainment. Regarded by some enrollment managers as the voice of articulation and transfer policy, the perspectives of these professionals in transfer policy implementation is paramount for developing students' knowledge and understanding of the advantages of articulation policy. These individuals are dispatched through from their host campuses to community college district throughout their state to affect a smooth transfer experience for community college students. And their efforts may be mandated by statewide policy, agreements or through intercollegiate agreement. Although regarded as the voice of the policy, they remain silent partners in the development of the policy. This sessions accounts for their experience in the practical application of statewide articulation agreement policy in their daily performance of their transfer counseling responsibilities and lends insight to college leaders, policy makers and state-level decisions as to the impact of the statewide policy from a street-level bureaucratic perspective.

Location: Gold Ballroom 2

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Using the Student Success Lens to Drive Institutional Change - Diamond Ballroom 9-3123

Presenters: Joseph Connell, Ramapo College of New Jersey; Christopher Romano, Ramapo College of New Jersey

With increased competition and calls for outcomes, a strong focus on student success has emerged within Enrollment Management (EM). Integrating research with data-driven decision-making, Ramapo restructured its EM division to break down silos and reframe institutional issues around students' best interests. Using Ramapo as a case-study, this session will explore altering institutional culture through the lens of student success to guide changes in advisement, student transitions and retention.

Location: Diamond Ballroom 9

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Creating a Strategic Enrollment Management Plan for Dummies - Gold Ballroom 3-3476

Presenters: John Head, University of West Georgia

Many enrollment managers are asked to create a Strategic Enrollment Plan for their institution, but they have never created one before and are not sure where to begin. What should be included in the plan? Who should be involved in the process? What are the critical pieces that must be in place to begin the process? This session is designed to help participants answer these questions and begin the process in a step-by-step approach that demystifies the Strategic Enrollment Planning process.

Location: Gold Ballroom 3

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CRM Ownership: Use and Impact on Practice, Policy, and Staffing - Diamond Ballroom 10-3484

Presenters: Todd Bloom, Hobsons; Wendy Kilgore, AACRAO Consulting (AC)

This summer Hobsons partnered with AACRAO to conduct a survey on the ownership and use of Constituent Relationship Management solutions at U.S. institutions. This survey investigated the impact of CRM use on practice, policy and staffing. We were also interested in learning if CRMs are used to manage the entire student lifecycle and if not, what are the roadblocks to doing so. This session will present the results of the survey and encourage open discussion about the results.

Location: Diamond Ballroom 10

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Selection and Implementation of a New Enrollment Management System - Olympic 1-3493

Presenters: Chad Austein, Kean University

When Keane University decided to upgrade their homegrown enrollment management system, they sought a system that would provide a superior student experience and greatly improve the effectiveness and efficiency of the admissions department. Please join Chad Austein, director of graduate admissions and student services at Keane University, as he shares how they approached the selection process, tips on how to approach implementation of a new system, and the results they have achieved thus far.

Location: Olympic 1

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Redefining the Enrollment Management Continuum: Delivering Student-focused Competency-based Educational Programming in the University of Wisconsin System - Plaza 3-3510

Presenters: Janis Ford, University of Wisconsin-Extension; Continuing Education, Outreach and E-Learning; Diane Treis Rusk, University of Wisconsin System Administration; Rebecca Karoff, University of Wisconsin - System Administration

This session will explore the operational and programmatic challenges to and opportunities inherent in building student-centered programs for post-traditional students. Two examples from the University of Wisconsin System, the competency-based UW Flexible Option and Prior Learning Assessment programs, provide a forum for discussing the range of SEM issues relevant to serving non-traditional students in the new and non-traditional delivery modalities of direct assessment and PLA.

Location: Plaza 3

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The Funnel is Dead — The Student Decision Journey is Alive - Diamond Ballroom 8-3922

Presenters: Heather Mueller, Capture Higher Ed; Bill Sliwa, Capture Higher Ed

Regardless if your prospects are researching your institution at 14 or 18, we gather 150+ data points about each prospect, and utilize the latest in web trafficking software and communications platforms to learn as much as possible about the behavior of your prospect pool. With this influential data, we can not only help identify your true prospects but move them through the decision-making process faster."

Location: Diamond Ballroom 8

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Student Service and SEM: Training as the Tool to Sharpen Your Competitive Edge - Diamond Ballroom 6-3932

Presenters: Susan Leigh, Susan Leigh Consulting; Brent Gage, University of Alabama at Birmingham

Students have choices. If your brand's promise is not met in every service interaction, why should they stay? Staff professionals can be an extended SEM team providing your campus with a competitive service edge. Come learn about Customer Service Certification Training for your institution.

Location: Diamond Ballroom 6

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9:45 am - 11:15 am

SEM and Integrated University Planning: A Model at the University of Ontario Institute of Technology - Gold Ballroom 1-2919

Presenters: Brad Macisaac, University of Ontario Institute of Technology; Bill Muirhead, University of Ontario Institute of Technology

In 2014, the University of Ontario Institute of Technology (UOIT) launched an integrated university planning process with SEM as a central focus of its efforts. The integrated model involved developing financial, space and enhanced assessment planning practices including both academic & non-academic operations. Pivotal to all efforts was SEM planning - including optimal enrolment and related planning processes.

Location: Gold Ballroom 1

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MISSION: TRANSITION - Plaza 2-3208

Presenters: Zena Mitchell, Kwantlen Polytechnic University; Jane Fee, Kwantlen Polytechnic University; Terri Taylor, Kwantlen Polytechnic University

Have you ever wanted to change your institution's entire Admissions model? Your Advising framework? Your first year supports for new students? At KPU that is exactly what we decided to do -- all of it (and all at once!). Join us to hear how and why KPU decided to embark on this significant undertaking. A little more than halfway into the project, we'll reveal what we've done (and learned) to date and share our fears of what still lies ahead!

Location: Plaza 2

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How Western Connecticut State University Embraced SEM - Atrium 1-3222

Presenters: Jay Murray, Western Connecticut State University; Melissa Stephens, Western Connecticut State University; Charles Spiridon, Western Connecticut State University; Isabel Carvalho, Western Connecticut State University; Deanna Cibery-Schaab, Western Connecti

After watching overall enrollment drop from an all time high of 5050 Full-time undergraduates in fall 2010 to just under 4400 full-time undergraduates in fall 2013, Western decided that a new direction was needed. A new position of AVP for Enrollment Services was created that now oversees the offices of Admissions, Registrar, Academic Advising, Financial Aid, and Publications and Design. This new department has streamlined services, and reorganized procedures in order to improve retention and grow new student enrollment. Their goal is to grow enrollment by 4% each year in order to reach 5000 full-time undergraduates in 3 years.

Location: Atrium 1

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Using Your Brand to Drive Recruitment and Retention - Diamond Ballroom 9-3390

Presenters: Christopher Romano, Ramapo College of New Jersey; Joseph Connell, Ramapo College of New Jersey; Peter Rice, Ramapo College of New Jersey

As competition accelerates, colleges must be increasingly intentional about who they are, what they do and the promises they make to students. Using Ramapo as a case-study, this session will explore connecting recruitment, student success and marketing under one SEM umbrella. The presenters will chronicle the benefits and challenges of using a brand promise in driving institutional change and describe how Admissions and Student Success have connected student transitions through that promise.

Location: Diamond Ballroom 9

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The Basics of Strategic Planning - Gold Ballroom 2-3457

Presenters: Robert Wilkinson, Indiana University - Purdue University - Fort Wayne; Ange Peterson, University of Central Florida - Regional Campuses

Strategic Planning is a systematic, ongoing process with a built-in annual reporting cycle and direct linkages to institutional resources and assessment. This session will be a presentation and discussion of the major components of any strategic planning model.

Location: Gold Ballroom 2

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Connecting Institutional Data with Student Survey Information to Drive Research and Retention Efforts - Gold Ballroom 3-3474

Presenters: Brad Hales, Brigham Young University - Idaho

Institutional data if used correctly can help predict student success. Pairing this data with student survey information further enhances the predictability of student outcomes. Brigham Young University-Idaho used both sources of information to proactively use research to advance their online programs and provide specific solutions to individual students. These efforts increase retention rates, improve the overall program, and help understand further research areas to explore.

Location: Gold Ballroom 3

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The Diversity Pyramid: An Organizational Model to Structure Diversity Recruitment and Retention in Nursing Programs - Plaza 3-3481

Presenters: Lisa Rosenberg, Rush University College of Nursing

The diversity pyramid is a conceptual planning model for increasing student diversity that is matched to an institution and its resources. All three elements of the pyramid - a foundational organizational commitment to attract and retain diverse students, significant financial support, and appropriate media and relational tactics necessary to attract the underrepresented students a program seeks - play important and sequential roles in building a sustainable diversity initiative.

Location: Plaza 3

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Some College, No Degree: An Unfinished Story of Millions Who Left College Without any Credential - Olympic 1-3485

Presenters: Afet Dundar, NSCH Research Center

In its most recent report, National Student Clearinghouse Research Center found that 31 millionstudents who enrolled in college during the past 20 years left without receiving any degree or certificate. One-third of them had only a minimal interaction with the higher education system, having enrolled for just a single term. The other two-thirds enrolled in colleges and universities for multiple terms and many of them attended more than one institution.

Location: Olympic 1

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Reinventing the Student Entry Process Through Distributed Leadership - Diamond Ballroom 7-3496

Presenters: Jill Little, Macomb Community College; Susan Boyd, Macomb Community College; James Jacobs, Macomb Community College

Learn how Macomb Community College, in partnership with the Community College Research Center (CCRC), successfully redesigned the new student intake process with a cross-functional team focused on data and student input. The redesigned process includes new student orientation, realignment of the admissions process, redesign of the college catalog, and the creation of student services labs to provide admissions and registration support to students.

Location: Diamond Ballroom 7

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11:30 am - 12:30 pm

Closing Plenary: Current Realities and Future Possibilities for SEM Practice - Diamond Ballroom 1-5-3739

Presenters: Don Hossler, Indiana University - Bloomington; Jerome Lucido, University of Southern California; Monique Snowden, Fielding Graduate University

Bringing the SEM Program to a dynamic close, three seasoned SEM professionals will share their perspectives on the latest trends and future directions. Members of the audience should come prepared with questions and engage the panel in dialogue.

Location: Diamond Ballroom 1-5

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1:30 pm - 3:30 pm

Seminar for New SEM Professionals - Plaza 3-3925

Presenters: Alicia Moore, Central Oregon Community College

TBD

Location: Plaza 3

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Seminar for Experienced SEM Professionals - Plaza 2-3926

Presenters: Michele Sandlin, AACRAO Consulting (AC)

TBD

Location: Plaza 2

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