2016 Strategic Enrollment Management Session Handouts

Sunday

8:00 am - 11:00 am

SEM Core Concepts and SEM Planning for Institutional Teams Workshop - Salon AB

Presenters: William Serrata, El Paso Community College; Brent Gage, University of Iowa; Wayne Sigler, AACRAO Consulting (AC)

Sunday : 8:00 am - 11:00 am

This workshop will feature a presentation and discussion of effective SEM teams and their roles in facilitating SEM planning and implementation. This provides institutional teams food for thought in considering the commitments required to effectively manage enrollments on their campuses.

Location: Salon AB

Handout and Presentation Files Not Yet Available For This Session

SEM Core Concepts and Planning for Individuals and Small Groups - Salon D

Presenters: Clayton Smith, University of Windsor; Alicia Moore, Central Oregon Community College

Sunday : 8:00 am - 11:00 am

This session is designed for institutions that have one, two or three people attending the SEM Conference. It highlights the concepts of Strategic Enrollment Management--the foundations of long-range enrollment planning that are critical to successful SEM plans. The session will also provide participants with a review of methods to organize planning teams and the process for creating a SEM plan on their campus.

Location: Salon D

Handout and Presentation Files Not Yet Available For This Session

12:00 pm - 3:00 pm

The Expanding Landscape of Strategic Recruitment and Marketing in 2016 - Salon D

Presenters: Michele Sandlin, AACRAO Consulting (AC); Blake Vawter, Oregon State University

Sunday : 12:00 pm - 3:00 pm

Attendees will focus on recruitment and marketing strategies and techniques to optimize enrollment, increase new student yield, and achieve net revenue goals: effective use of data in recruitment, building strategic relationships, using technology wisely, successful marketing, and effective engagement programs within the context of various types of institutions (community college, technical institute, bachelors service, graduate, professional, and online delivery) and means of delivery.

Location: Salon D

Handout and Presentation Files Not Yet Available For This Session

Using Data and Research to Drive SEM Planning - Salon E

Presenters: Tom Green, AACRAO; Dan Merian, University of Michigan - Dearborn; Janet Ward, AACRAO Consulting (AC)

Sunday : 12:00 pm - 3:00 pm

Data and research are critical components of creating, measuring and monitoring a SEM plan. This workshop will review the types of data used in SEM planning and how data and research inform the process, initially, and how it is used to monitor operations and SEM initiatives.

Location: Salon E

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SEM Data Lab: Hands-on Visualization and Dashboards - Salon F

Presenters: Chris Shaffer, Shawnee State; Brian Williams, John Carroll University

Sunday : 12:00 pm - 3:00 pm

NEW to AACRAO SEM, a visual analytics workshop designed as a Bring your Own Device (BYOD) opportunity. Participants will be guided through an introduction to data visualization from "scratch" and will learn how to start with a data set and create a working dashboard by the end of the session. Topics covered will include how to move beyond spreadsheets and create interactive presentations of data to create more powerful analysis opportunities for your campus and leadership teams.

Location: Salon F

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3:00 pm - 4:00 pm

How to Write a SEM Plan: Something for Everyone - Salon AB

Presenters: Tom Green, AACRAO Consulting (AC); Karen Miller, Cuyahoga Community College

Sunday : 3:00 pm - 4:00 pm

Many institutions large and small, domestic and international, two-year and four-year, are either looking to write their first SEM plans or to update existing SEM plans. This session is a practical guide to the process and addresses some of the issues and considerations when embarking on the SEM planning process for any institutional type. The session covers the elements that may comprise a SEM plan, as well as how institutional culture, mission and needs impact the SEM plan and the process.

Location: Salon AB

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4:00 pm - 4:45 pm

Making the Most of Your SEM Conference Experience - Begonia/Bottlebrush

Presenters: William Serrata, El Paso Community College; Tom Green, AACRAO Consulting (AC)

Sunday : 4:00 pm - 4:45 pm

Whether this is your first or your 25th SEM Conference, this informational session is designed to highlight some of the changes to this year's format and help you understand the concepts around which the conference is designed. We intend for you to engage with the conference as a SEM curriculum, and leave with a thorough understanding of what SEM is, gauge the readiness of your institution to take on or improve upon SEM, and determine the steps you will take when you return to campus.

Location: Begonia/Bottlebrush

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5:00 pm - 6:30 pm

Opening Plenary: Behavioral Insights for Scalable Solutions in Education - Grand Oaks Ballroom GHIJ

Presenters: Ben Castleman, University of Virginia

Sunday : 5:00 pm - 6:30 pm

This presentation will feature evidence from large-scale messaging interventions designed to support students with challenging college and financial aid decisions.Students face substantial complexity as they make critical decisions related to college and financial aid. Low-income and first-generation students face particular challenges navigating these complicated decisions, which contributes to persistent inequality in college access and success.

Location: Grand Oaks Ballroom GHIJ

Handout and Presentation Files Not Yet Available For This Session

Monday

8:30 am - 9:45 am

Monday Plenary: Analytics Panel Discussion - Grand Oaks Ballroom GHIJ

Presenters: Mark David Milliron, Civitas Learning; Bridget Burns, University Innovation Alliance

Monday : 8:30 am - 9:45 am

Shrinking budgets, along with a shift in focus from student access to student success, are prompting colleges and universities to become more reliant on quality data analysis to drive decisions. Predictive analytics has emerged as a powerful tool to facilitate institutional strategy to increase student success. This panel of experts will discuss/debate the current state of predictive analytics, the role of both students and institutions, as well as the outlook and possibilities for the future.

Location: Grand Oaks Ballroom GHIJ

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10:30 am - 12:00 pm

Managing the Media: Ways to Make a Big Splash and Avoid Making Waves - Salon B

Presenters: Brent Gage, University of Iowa

Monday : 10:30 am - 12:00 pm

This session will discuss how to effectively launch programs, events or new initiatives with the help of the media while making sure your staff is trained and prepared to work with the media and avoid negative coverage. This session will cover both tactical planning of media coordination as well as a model for training staff who may interact with members of the media.

Location: Salon B

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Where Did They Go? Using Student Clearinghouse Data to Find Your Declines & Your Real Peer Institutions - Salon D

Presenters: Laura Hardy, University of Chicago

Monday : 10:30 am - 12:00 pm

In the era of data-driven decision making, as enrollment managers, it becomes even more critical to use all of the data at your disposal. The National Student Clearinghouse provides data on where applicants enroll, enabling institutions to learn where their declines enroll. This information can provide valuable data on market position and peer institutions.

Location: Salon D

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Completion and Cultural Change...it Works! - Begonia

Presenters: Karen Miller, Cuyahoga Community College; Heidi Athey, Cuyahoga Community College; Timothy Dorsey, Cuyahoga Community College

Monday : 10:30 am - 12:00 pm

Cuyahoga Community College (Tri-C) has readjusted its focus on success and completion in a strategic way. In this session, presenters will discuss the evolution of the college's IPEDS Completion Plan. Participants will walk away with a blueprint on how to make data -informed decisions to realign roles, create a college-wide structure, develop student outreach and communication plans, identify potential graduates, and develop a systemic approach to improving graduation rates.

Location: Begonia

Handout and Presentation Files Not Yet Available For This Session

Student Retention: Data in Action - Bottlebrush

Presenters: Kimberly Allen-Stuck, Saint Joseph's University; Daniel McDevitt, Saint Joseph's University

Monday : 10:30 am - 12:00 pm

Data is a critical piece of the puzzle for student retention efforts in higher education. This session will cover best practices for pre-enrollment engagement, cohort management, indicators of attrition, student withdrawal exit interviews, and graduation verification. By following these practices first year retention increased from 85.5% to 89% and graduation rates increased from 77% to 79% over a 5 year period. These initiatives were accomplished without an integrated technology system.

Location: Bottlebrush

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Really? What is Strategic Enrollment Management - Really? - Salon F

Presenters: Kent Hopkins, Arizona State University

Monday : 10:30 am - 12:00 pm

Strategic Enrollment Management has been in the higher education tapestry since the 70s. How is strategic enrollment management understood in the higher education community today? What is the definition of strategic enrollment management at various institution types in the US? Why does it matter? Come learn about our young construct (since November 2009) of strategic enrollment management at Arizona State University - what we've been doing, why and what our future in SEM may look like by 2025.

Location: Salon F

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Chasing the Yellow Rose of Higher Education - Student Success - Bluebonnet

Presenters: Pete Belk, Johnson County Community College

Monday : 10:30 am - 12:00 pm

This fall, Johnson County Community College (20,000 students in suburban Kansas City) implemented a program called Student Pathways. Born from discussions during our strategic planning process, Pathways aims to create a clear path to success for students. They are prescribed a plan to follow and are assigned an advocate to ensure their success. We will discuss how JCCC got this program off the ground and lessons learned to date.

Location: Bluebonnet

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Comprehensive Student Records Project: Results from the Year - Dogwood

Presenters: Tom Green, AACRAO; Amelia Parnell, NASPA

Monday : 10:30 am - 12:00 pm

AACRAO and NASPA worked with 12 American institutions to accelerate the development of digital student records and complement traditional student transcripts. This session will provide results of the project and will include institutional presenters.

Location: Dogwood

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Dual Enrollment in the Context of SEM - Indian Paintbrush

Presenters: Wendy Kilgore, AACRAO; Ellen Wagner, Hobsons

Monday : 10:30 am - 12:00 pm

AACRAO recently completed a brief mixed method analysis of the current landscape of dual enrollment offerings and post-secondary institutions. More specifically, the purpose of our research was to understand who offers what and why, and if or how dual enrollment is woven into the strategic enrollment management initiatives of the institution. This session will present the results for the first time and invite discussion on the topic.

Location: Indian Paintbrush

Handout and Presentation Files Not Yet Available For This Session

Student Mobility and Success: Integration, Engagement and Retention of Transfer Students - Larkspur

Presenters: Susan Gottheil, University of Manitoba; Clayton Smith, University of Windsor

Monday : 10:30 am - 12:00 pm

This session will discuss transfer student mobility and student success by focusing on ways institutions can implement strategies to achieve integration, engagement and retention. Best practices will be presented including initiatives that address transfer student access and support prior to admission, during student transition into the institution, and after entry.

Location: Larkspur

Handout and Presentation Files Not Yet Available For This Session

The Future of Higher Education and Verifying Credentials with the National Student Clearinghouse - Salon C

Presenters: Jonell Sanchez, National Student Clearinghouse; Ron Phillips, National Student Clearinghouse

Monday : 10:30 am - 12:00 pm

This session will discuss how the National Student Clearinghouse will continue to work with colleges and universities as global drivers re-shape higher education. As the US system is disrupted, will the emerging ecosystem which is providing new learning models alter how higher education is delivered? Will this result in alternative credentialing? And how will new learning modules be measured and can they be stacked to provide students with the optimal outcome?

Location: Salon C

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Relevance and an Enrollment Revolution - Salon E

Presenters: Kristin English, Newman University; Rich Whipkey, Waybetter Marketing

Monday : 10:30 am - 12:00 pm

After 8 years of flat-to-declining enrollment (despite skyrocketing marketing costs), Newman University decided to chart a new course. Using data to craft relevant, hyper-personalized marketing campaigns, we have:· lowered our discount, boosted deposits 10%, nearly doubled our yield, enrolled 25% more non-athletes. Join us for a deep dive into the strategies and tactics that have reshaped our institution in just 2 short years.

Location: Salon E

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1:30 pm - 3:00 pm

Successful Application of Financial Aid Leveraging: Utilizing Statistical Data Analysis to Better Inform Your SEM Efforts - Salon B

Presenters: Randall Langston, SUNY College at Brockport

Monday : 1:30 pm - 3:00 pm

In this session, you will hear a case study that will highlight the data-informed approach that one institution is using to make tactical decisions about financial aid packaging and allocation. Specific questions pertaining to relevant internal data points, leveraging, CRM and predictive modeling will all be addressed. Special attention will be placed on how a data driven approach can help drive the strategic planning process.

Location: Salon B

Handout and Presentation Files Not Yet Available For This Session

No More Denial: Managing Performance Challenges and Leading a Culture of Accountability in a SEM Environment - Indian Paintbrush

Presenters: Monique Perry, York Technical College; John Sasparilas, Wake Technical Community College

Monday : 1:30 pm - 3:00 pm

Performance (specifically performance management) tends to be a topic that many enrollment managers (and leaders in general) shy away from. The ability to manage and lead through performance challenges within your SEM team can be a daunting task. This session will include a candid discussion about the presenters experience managing performance challenges within an enrollment operation, and lessons learned from those experiences to help leaders across the enrollment enterprise.

Location: Indian Paintbrush

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Strategic Enrollment Planning 101 - Salon D

Presenters: John Head, University of West Georgia

Monday : 1:30 pm - 3:00 pm

Many enrollment managers are asked to create a Strategic Enrollment Plan for their institution, but they have never created one before and are not sure where to begin. What should be included in the plan? Who should be involved in the process? What are the critical pieces that must be in place to begin the process? This session is designed to help participants answer these questions and begin the process in a step-by-step approach that demystifies the Strategic Enrollment Planning process.

Location: Salon D

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Strategic Graduate Enrollment Management (SGEM): A Critical Interplay Between Institutional and Academic Unit Planning - Salon F

Presenters: Christopher Connor, State University of New York at Buffalo; David Lang, State University of New York at Buffalo; Joshua LaFave, State University of New York at Potsdam College

Monday : 1:30 pm - 3:00 pm

The challenges and complexities of Strategic Graduate Enrollment Management (SGEM) places the graduate education enterprise at a disadvantage for both long term and short term enrollment planning often forcing institutions to make decisions based on past successes rather than on predictive niche based trends. This session will provide an overview of GEM from both a strategic and operational perspective. Session attendees will be provided resources to assist in enrollment planning.

Location: Salon F

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Leveraging Institutional Research in the Enrollment Management Process - Begonia

Presenters: Robert Miller, Centenary College

Monday : 1:30 pm - 3:00 pm

With an increasingly competitive marketplace and limited financial resources enrollment managers are consistently asked to do more with less. Leveraging institutional research is a low cost strategy that can yield significant benefits to the recruitment and retention of students. This session will identify practices that can be implemented and utilized in a relatively short time frame and improve the strategic and operational decision making related to territory management.

Location: Begonia

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Disciplinary Notations and the Academic Transcript - Bottlebrush

Presenters: Kristi Wold-McCormick, University of Colorado Boulder; Brad Myers, The Ohio State University

Monday : 1:30 pm - 3:00 pm

Student misconduct and the official transcript, historically an extract of academic performance and progress, have been at the center of recent discussion and debate on institutional accountability. AACRAO recently changed its stance on disciplinary notations from 'not recommended' to 'optional' and a workgroup was tasked with developing guidelines and recommended practices. Presenters will share perspectives on the topic and provide an update on the workgroup's progress and recommendations.

Location: Bottlebrush

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Integrating International Students Into Your SEM Plan - Bluebonnet

Presenters: Susan Gottheil, University of Manitoba; Jeff Adams, University of Manitoba

Monday : 1:30 pm - 3:00 pm

In June 2013 the University of Manitoba passed its 5 year SEM Plan, including enrollment goals for both undergraduate and graduate international students. By Fall 2015 these goals had been surpassed. Learn about why we decided to incorporate international students into our SEM Plan, how we established our goals, and the academic and social supports we put into place to provide an exceptional student experience that helps ensure positive academic outcomes for our international students.

Location: Bluebonnet

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SEM: The New Path to the Presidency - Dogwood

Presenters: William Serrata, El Paso Community College; Kevin Pollock, Montgomery County Community College

Monday : 1:30 pm - 3:00 pm

SEM principles and processes are playing a larger role in achieving institutional mission and goals. This moderated panel of current college presidents will discuss how SEM paved their path to the presidency.

Location: Dogwood

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Empower your students by simplifying scheduling! How Student Schedule Planning Benefits The Entire Institution - Salon A

Presenters: Robert Strazzarino, College Scheduler By Civitas Learning

Monday : 1:30 pm - 3:00 pm

Revolutionize student schedule planning, one of the most critical points on the journey towards degree completion. Students easily select preferred classes, block off breaks or life conflicts, and College Scheduler surfaces the best possible schedules for immediate registration. Optimized schedules increase credit hours, term over term persistence and graduation rates.

Location: Salon A

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Using Peer Analytics For Identifying and Tracking Student Interest in Real-Time - Salon C

Presenters: Gretchen Hanson, Parchment

Monday : 1:30 pm - 3:00 pm

Which high schools are my top feeders? Who are my peers at those high schools based on co-interest and co-application, and how do I compare against my peers at these high schools? Parchment's high school digital transcript services generate insightful data that can power analytics for strategic enrollment managers. Be the first to see Parchment's new analytics service for admissions offices, featuring easy-to-use graphs based on student engagement with Parchment's admissions tools.

Location: Salon C

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Driving Student Engagement and Success with Acalog - Salon E

Presenters: Gina Monaghan, DIGARC

Monday : 1:30 pm - 3:00 pm

The Acalog e-catalog system supports student success, retention, and improved student communications for course and degree planning. How? It provides tools within the catalog that allow you to search, save, and share critical course and program details, and gives you the ability to respond to student inquiries. Learn how your peers leverage Acalog to enhance the student experience with rich media, dynamically-generated print degree planners, and mobile interface, and much more.

Location: Salon E

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3:30 pm - 5:00 pm

Using Net Price Calculator Data to Guide Student Recruitment: Results of a Doctoral Research Study - Salon B

Presenters: Melanie Weaver, Ohio Northern University

Monday : 3:30 pm - 5:00 pm

This session reviews doctoral research regarding use of the Net Price Calculator at a small, private university in the Midwest. Results from the research indicate how students are using NPCs to make college decisions, what factors influence student college decisions and how NPC data can be used to guide enrollment efforts.

Location: Salon B

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Not Another *yawn* Spreadsheet! - Salon D

Presenters: Danielle Carnes, Edmonds Community College

Monday : 3:30 pm - 5:00 pm

Is your dry data pulling you down? Data literacy on our campuses is a real challenge—and it's crucial to making good enrollment decisions. Translate your data into visual soundbites to create buy-in, engagement, and adoption of data-driven decision making—without any expensive software. Join us to learn tips and tricks to becoming a data-whisperer on your campus. No data geekery required.

Location: Salon D

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Student Schedule Planning & Registration: From Amazed to Amazing in Just 12 Months! - Salon F

Presenters: Karen McCredie, Capilano University

Monday : 3:30 pm - 5:00 pm

Since SEM 2015 in Florida, Capilano University has gone from being amazed about student schedule planning and registration possibilities to amazing our students. Come hear of the short but oh! so excellent journey we have travelled to enhance our student schedule planning and registration experience and gain an insight on how our students are now planning their schedule and registering for classes with a live demonstration.

Location: Salon F

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Planning & Assessment in Enrollment Services: Creating Models for Continuous Improvement - Bottlebrush

Presenters: Alicia Moore, Central Oregon Community College

Monday : 3:30 pm - 5:00 pm

Whether one includes Admissions, Recruitment, Records, Financial Aid or other areas as part of enrollment services, having effective operations is a critical component to successful SEM work. To this end, department planning should guide both daily and long-term work. This workshop will guide participants towards a successful department planning and assessment process, including development of mission, goals, learning outcomes, and assessment tools and timelines, as well as developing action plans.

Location: Bottlebrush

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Develop Your Research and Writing Skills for Publication - Begonia

Presenters: Heather Zimar, AACRAO - American Association of Collegiate Registrars and Admissions Officers; Tom Green, AACRAO Consulting (AC); Wendy Kilgore, AACRAO Research; Jeffrey von Munkwitz-Smith, Boston University

Monday : 3:30 pm - 5:00 pm

Hosted by SEMQ and C&U editorial board members and seasoned writers, this session will guide audience members interested in turning their research ideas into an article submission for AACRAO's SEMQ and/or C&U Journal. Attendees will gain practical advice for developing their writing skills as they work toward a manuscript that offers research, insight and knowledge to the greater profession.

Location: Begonia

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Organizational Effectiveness and SEM: How Virginia Commonwealth University is Evolving the Organizational Culture of SEM - Bluebonnet

Presenters: Michael Flanigan, Virginia Commonwealth University

Monday : 3:30 pm - 5:00 pm

The culture of an organization is an important aspect of how successful an organization is at meeting its goals. What is less evident is what the elements of the culture of an organization are; how they can be quantified; and how can we adjust them in a manner that will positively impact its effectiveness. Virginia Commonwealth University launched an initiative to uncover just that in it's Division of Strategic Enrollment Management and will share the journey so far in this session.

Location: Bluebonnet

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SEM Planning and the Registrar of the Future. - Dogwood

Presenters: Howard Shanken, AACRAO Consulting

Monday : 3:30 pm - 5:00 pm

While SEM planning is intended to be an institution wide event, the Registrar has a leadership opportunity to step forward as a knowledgeable systems manager and advocate for student focused improvements. This session will review practical applications and techniques for the Registrar' Office to move from just "cooperation” with others to becoming a major player in building trust and collaboration across the institution as a part of the SEM planning process..

Location: Dogwood

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"Test Optional or not Test Optional? That's a Research Question” - Larkspur

Presenters: Kenton Pauls, ACT, Inc.; Don Pitchford, ACT, Inc.

Monday : 3:30 pm - 5:00 pm

A growing number of schools have adopted test-optional admissions practices where applicants are not required to submit results from standardized tests as part of their admissions application. What is driving this trend? What are the issues impacting the decision to go test-optional? Ultimately, the test optional question should be considered in light of research. Participants this session will leave with an expansive knowledge of what the numbers tell us about this important topic.

Location: Larkspur

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An Analytical Approach to Gaining Trust, Scholarship Resources, and Generating Outcomes - Indian Paintbrush

Presenters: Renee Rehder, Boise State University; James Anderson, Boise State University

Monday : 3:30 pm - 5:00 pm

How the Boise State Enrollment Management Team took a data informed approach to awarding, allocating, and requesting institutional scholarship funding

Location: Indian Paintbrush

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Are You Happy? - Salon A

Presenters: Mark Hommerding, Lifetouch Special Events/JF

Monday : 3:30 pm - 5:00 pm

A simple question: are you happy? For the past 20 years, the field of positive psychology has investigated the factors that help normal people lead happier lives. Join a fellow (non-expert) pilgrim in the science of happiness, learn about some basic resources in the field, get a list of suggested media as a springboard to helping yourself become a better you. We can start creating joy in your life.

Location: Salon A

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Measuring student engagement online: A case study in what Google Analytics doesn't know
 - Salon C

Presenters: Larry Erenberger, Capture Higher Ed

Monday : 3:30 pm - 5:00 pm

Marketing has one central goal: to provide deeply relevant information at the exact moment when the consumer is most ready to be influenced. While the internet has completely altered the way students engage with brands, many colleges still rely on traditional marketing metrics to inform them as to when to reach out to students. Using individual online behavior data we will show how and when students are most engaged with your brand throughout the Student Decision Journey. ?

Location: Salon C

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Recruit the Best Fit to Retain Them All. How It Can Be Done. - Salon E

Presenters: Jeff McNamara, Carroll University; Joe Provenza, Flagler College

Monday : 3:30 pm - 5:00 pm

Hear the enrollment and retention strategies that have produced outstanding results. Jeff McNamara of Carroll University and Joe Provenza of Flagler College will share how they have used student success data to paint a picture of the successful student and leverage that information to target their recruitment strategies. We'll discuss early alerts, predictive modeling, student surveys, admissions and enrollment strategies, advising, and campus services and how to make it all work together.

Location: Salon E

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Tuesday

7:30 am - 8:45 am

Rapid Fire Thinking: Hot Topics in SEM - Grand Oaks Ballroom GHIJ

Presenters: Melissa Tarrant, University of West Georgia; Tammy Aagard, University of Florida; Kate Ralston, Iowa State University; Susan Gottheil, University of Manitoba; Chris Shaffer, Shawnee State

Tuesday : 7:30 am - 8:45 am

This plenary will feature a series of five speedy presentations, where each speaker discusses SEM-based topics for which they have a professional passion. These presentations challenge the speaker to get their point across concisely, persuasively -- and most importantly, memorably. Speakers will use 10 slides that advance every 30 seconds. A robust question and answer period will follow the presentations.

Location: Grand Oaks Ballroom GHIJ

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9:00 am - 10:30 am

Meeting Enrolment Targets in Challenging Times? How the University of Alberta is Analysing Data to Understand Yield Rates among Admitted Applicants - Salon B

Presenters: Douglas Akhimienmhonan, University of Alberta

Tuesday : 9:00 am - 10:30 am

Yield Rate - the proportion of admitted applicants who register - is influenced by several factors that can be measured in data. This session will provide evidence of the factors that influence yield using applicant data from the University of Alberta. The session will show how the university is estimating a multivariate formula to weigh each factor and to predict yield among admitted applicants. Potential application of this intelligence for senior management decision making will be discussed.

Location: Salon B

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The Professional Needs of SEM: A Mixed Methods Study of the Current and Future Needs of Senior Enrollment Officers - Salon D

Presenters: Don Hossler, Rossier School of Education, University of Southern California; Jerry Lucido, Rossier School of Education, University of Southern California; Katie Moulton, Rossier School of Education, University of Southern California

Tuesday : 9:00 am - 10:30 am

This session reports on the results of a two stage data gathering process that considers the current and future professional needs of enrollment managers. The first data gathering exercise involved a group of forty enrollment managers from across the nation. Using a modified (Haughey, N.D.) participants were asked to identify the current institutional and public policy factors that are affecting their priorities and activities. In addition to the use of the Delphi Technique to gather data, we also surveyed. The survey was sent to over 2,000 enrollment professionals.

Location: Salon D

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How to Make Your Institution Stronger Using Your Benchmark Data - Salon E

Presenters: Randy Weber, Johnson County Community College

Tuesday : 9:00 am - 10:30 am

Community Colleges across the country are collecting all types of data about their students and their success. Whether the information gathered is for compliance reporting or institutional benchmarks, one theme continues to surface- we don't know how to consolidate what we have to make the most effective decisions for student success. This session depicts one school's journey into developing their approach to predictive analytics.

Location: Salon E

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Filling Your Funnel: Ensuring Blue Ribbon Success in Your Student Mix - Begonia

Presenters: Juliette Punchello, Thomas Edison State University

Tuesday : 9:00 am - 10:30 am

In this presentation, we will share our recipe for success related to increasing identification and conversion rate of prospects to applicants as well as increasing the yield rate of applicants to enrolled students.

Location: Begonia

Handout and Presentation Files Not Yet Available For This Session

Charting the Course: Using Data To Create Holistic Service Approach for Financial Aid - Salon F

Presenters: Robert Muhammad, Winston-Salem State University

Tuesday : 9:00 am - 10:30 am

Through cross-functional partnership with other enrollment management stakeholders, the financial aid office at Winston-Salem State University saw sharp decreases in the typical application backlog.

Location: Salon F

Handout and Presentation Files Not Yet Available For This Session

The Registrar in Tomorrowland - Bluebonnet

Presenters: Joellen Evernham Shendy, University of Maryland - University College; Tom Green, AACRAO Consulting (AC)

Tuesday : 9:00 am - 10:30 am

The Registrar of tomorrow will need to be familiar with an ever increasing number of new initiatives in a changing credentialing ecosystem & landscape. Digital credentials, credential stacking, micro-credentials, & portability. Lumina and Gates Foundation grants & goals (including the AACRAO/NASPA Grant). Dept. of Ed Experimental Sites. Workforce needs. Technology drivers. It's all about focusing on student & society needs. Today's Registrar in Tomorrowland - innovating for a new future!

Location: Bluebonnet

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Uniting a Campus with Strategic Enrollment Management - Dogwood

Presenters: William Franklin, California State University - Dominguez Hills; Brandy McLelland, California State University - Dominguez Hills

Tuesday : 9:00 am - 10:30 am

Engaging faculty in recruitment, gaining buy-in for new support programs, discussing the viability of current programs and getting executive leadership to embrace new enrollment strategies are daunting yet common problems in SEM. At CSU Dominguez Hills all these things and more happened when we embarked upon the journey into SEM. Join us as we explore our journey to develop a new SEM structure and share what we have learned as we created and implemented a new SEM plan across campus.

Location: Dogwood

Handout and Presentation Files Not Yet Available For This Session

Time to Degree: A Discussion of the Enrolled and Elapsed Time for Associate and Bachelor's Degree Earners - Indian Paintbrush

Presenters: Afet Dundar, National Student Clearinghouse

Tuesday : 9:00 am - 10:30 am

This session will explore the college pathways of students who completed an associate or bachelor's degree in 2014-15, regardless of how long it took them to finish. We will discuss the findings from a newly published report from the National Student Clearinghouse Research Center focusing on the average length of the active enrollment as well as the elapsed time for associate and bachelor's degree earners.

Location: Indian Paintbrush

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Building a One Stop Contact Center: Need a Plan? - Salon A

Presenters: Susan Leigh, Susan Leigh Consulting

Tuesday : 9:00 am - 10:30 am

Current research reveals that, even though customers have chat, text and email choices, their first choice is still the phone. Across service industries, these data, even when broken out by generations, show that phone issues will not go away any time soon. How can we cope with more calls when we have a shrinking staff pool and limited budget? A small contact center may be your most efficient answer while stretching your resources in the smartest way. Come with questions; go home with answers

Location: Salon A

Handout and Presentation Files Not Yet Available For This Session

Roundtable: Recruitment & Marketing - Bottlebrush

Presenters: Michele Sandlin, AACRAO Consulting (AC); Jay Goff, Saint Louis University

Tuesday : 9:00 am - 10:30 am

Join this lively open discussion about recruitment and marketing.

Location: Bottlebrush

Handout and Presentation Files Not Yet Available For This Session

Empower your students by simplifying scheduling! How Student Schedule Planning Benefits The Entire Institution - Salon C

Presenters: Robert Strazzarino, College Scheduler By Civitas Learning

Tuesday : 9:00 am - 10:30 am

Revolutionize student schedule planning, one of the most critical points on the journey towardsdegree completion. Students easily select preferred classes, block off breaks or life conflicts,and College Scheduler surfaces the best possible schedules for immediate registration. Optimized schedules increase credit hours, term over term persistence and graduation rates.

Location: Salon C

Handout and Presentation Files Not Yet Available For This Session

11:00 am - 12:00 pm

Engaging Post-Traditional Students Through Interactive Transfer Credit Exploration: Excelsior College's Journey to Self-Service Optimization - Bluebonnet

Presenters: Craig Maslowsky, Excelsior College

Tuesday : 11:00 am - 12:00 pm

Post-traditional students are increasingly relevant to the goals and missions of institutions across the country. Institutions must be prepared to engage and serve these students, even prior to the application, if they aim to enroll them. For these students, transfer, cost, and career exploration are critical in their decision making process. Excelsior set out to provide improved service through interactive engagement resources across their website and communications. Hear about their results.

Location: Bluebonnet

Handout and Presentation Files Not Yet Available For This Session

Managing Enrollment During a University Prioritization Process - Dogwood

Presenters: Kevin Windholz, Oklahoma City University

Tuesday : 11:00 am - 12:00 pm

After several years of annual budget cuts, Oklahoma City University underwent a complete prioritization process during the 2014-2015 academic year. This analyzed every academic and support program on campus to determine individual program enrollment and net revenue. This resulted in the enhancement of some programs and the elimination of others with the end goal of generating more University revenue. This session focuses on the role the Enrollment Management division played in helping the university in the prioritization process, and then, more importantly, moving the campus forward once the prioritization results were determined. This session is a must for those universities wanting to end the cycle of annual budget cuts.

Location: Dogwood

Handout and Presentation Files Not Yet Available For This Session

Predictive Analytics for Dummies (and Admissions Professionals) - Salon B

Presenters: Alexis Pope, Appalachian State University

Tuesday : 11:00 am - 12:00 pm

Regression analysis, machine learning, data mining, decision trees… Unless you work with statistics for a living, such terms and concepts may look like Greek to you. Come learn how you can accurately predict yield for your class and other student behaviors by simply using elementary statistics and a spreadsheet. This session will be especially helpful for institutions with demographics or fluctuating enrollment goals.

Location: Salon B

Handout and Presentation Files Not Yet Available For This Session

It Pays to Stand Out: How Market Differentiation Supports Growth - Indian Paintbrush

Presenters: Chris Krzak, University of La Verne

Tuesday : 11:00 am - 12:00 pm

In an era of heightened competition among similar and proximal higher education institutions, colleges and universities much reach beyond basic branding to position themselves in the marketplace - and reach their enrollment and financial aid goals. In this session, Chris Krzak, Dean of Admission at the University of La Verne, will share insights from his efforts to help La Verne gain prominence in the crowded corridor of Southern California.

Location: Indian Paintbrush

Handout and Presentation Files Not Yet Available For This Session

What the Public Sector Can Learn from the Private Sector in a Changing Higher Education Landscape - Begonia

Presenters: Melissa Tarrant, University of West Georgia; Jennifer Jordan, University of West Georgia; John Head, University of West Georgia

Tuesday : 11:00 am - 12:00 pm

It's no secret that public higher education funding is decreasing, and administrators are seeking new ways to increase revenue. There is increased pressure to increase retention, progression and graduation rates. For many years, the private sector of higher education has faced these same pressures. This session focuses on identifying strategies that private institutions have used successfully. Participants will explore how these strategies might be adapted and used at public institutions.

Location: Begonia

Handout and Presentation Files Not Yet Available For This Session

A Powerful Enrollment Tool: The On-Premise Contact Center - Salon D

Presenters: Jacquelyn Thompson, Valencia College; Amy Kleeman, Valencia College

Tuesday : 11:00 am - 12:00 pm

Creating personal connection and engaging students during the enrollment process and beyond has always been important in the mission of higher education and is becoming an increasingly important part of the business of higher education. This session will focus on how we led Valencia College through innovative changes to support student engagement while managing increased workloads in our on premise Contact Center including inbound calls, outbound call campaigns, email inquiries, and live chat.

Location: Salon D

Handout and Presentation Files Not Yet Available For This Session

Using Data to Support Transfer Student Success - Salon E

Presenters: Sarah Peake, Humber Institute of Technology & Advanced Learning; Paul Dixon, Saint Mary's University

Tuesday : 11:00 am - 12:00 pm

Who are your transfer students? What specialized needs do they have and how does their previous post-secondary experience influence their performance? Good data can help answer these questions and more. In this session, Humber College shares their efforts to better serve transfer students by identifying and tapping several data sources. The bottom line: institutional data, student surveys and focus groups can improve processes that impact enrollment and retention.

Location: Salon E

Handout and Presentation Files Not Yet Available For This Session

Roundtable: Retention, Completion & Student Success - Bottlebrush

Presenters: Susan Gottheil, University of Manitoba; Stanley Henderson, University of Michigan - Dearborn; William Serrata, El Paso Community College

Tuesday : 11:00 am - 12:00 pm

Join this open discussion about retention, completion and student success.

Location: Bottlebrush

Handout and Presentation Files Not Yet Available For This Session

The Art and Science of Student Success: Using Design Thinking and Data Science to Help Students Learn Well and Finish Strong - Salon F

Presenters: Mark David Milliron, Civitas Learning

Tuesday : 11:00 am - 12:00 pm

Using examples from other sectors that bring together the best of design thinking and data science to achieve their diverse missions--from business to athletics to healthcare--we'll catalyze a conversation about how we leverage this approach in education.

Location: Salon F

Handout and Presentation Files Not Yet Available For This Session

Building a Class Schedule the Easy Way - Salon A

Presenters: Matt Koop, CourseLeaf from Leepfrog Technologies

Tuesday : 11:00 am - 12:00 pm

If your section scheduling process lacks online efficiency and data validation, transparency between related departments such as math and science, historical data for decision making for classes offered every other term, the ability to uphold scheduling policies such as prime time utilization, or automatically updating the SIS with accurate section data, please join our session to learn more about how CourseLeaf Section Scheduler (CLSS) can help your institution.

Location: Salon A

Handout and Presentation Files Not Yet Available For This Session

The Imperative of Strategic Enrollment Planning: Why Today's Environment Requires More Planning, and Why It's Risky to Delay - Salon C

Presenters: Gary Fretwell, Ruffalo Noel Levitz

Tuesday : 11:00 am - 12:00 pm

Strategic enrollment planning (SEP) has long been important to an institution's fiscal health, but today's environment is taking it to another level. To thrive, institutions must go beyond enrollment and revenue planning. A truly integrated, data-infused, and action-oriented planning process can create a blueprint for maintaining the institution's mission, vision, and values while expanding markets and connecting academic demand/capacity with enrollment projections.

Location: Salon C

Handout and Presentation Files Not Yet Available For This Session

12:00 pm - 2:00 pm

Tuesday Lunch Plenary: UTEP's Path to Authenticity: Access and Excellence - Grand Oaks Ballroom GHIJ

Presenters: Diana Natalicio, The University of Texas at El Paso

Tuesday : 12:00 pm - 2:00 pm

UTEP is proud to be well on its way toward becoming the first national research university in the U.S. with a 21st century student demographic. We are successfully transforming this university, pursuing a quest for excellence while strengthening our commitment to access, and thereby created a new higher education model that is not only working in our setting, but attracting widespread respect and emulation.

Location: Grand Oaks Ballroom GHIJ

Handout and Presentation Files Not Yet Available For This Session

2:15 pm - 3:45 pm

Every Student Matters: The Art and Science of Course Enrollment Efficiency - Dogwood

Presenters: Angelo Markantonakis, Rowan Cabarrus Community College; Michael Quillen, Rowan Cabarrus Community College

Tuesday : 2:15 pm - 3:45 pm

This Strategy for the Future takes a detailed look at a creative linear progressive approach to working with student scheduling, Deans, course offerings and student needs. While navigating time sensitive deliverables, interdepartmental communication and service expectations.

Location: Dogwood

Handout and Presentation Files Not Yet Available For This Session

Our Terrorism Experience: What We Learned about Enrollment Management Preparedness - Salon B

Presenters: Erin Seheult, Loma Linda University; Rick Williams, Loma Linda University

Tuesday : 2:15 pm - 3:45 pm

Loma Linda University resides about three miles away from The Inland Regional Center where the shooting took place in San Bernardino, CA on December 2, 2015. Our students were in the building and a faculty member was shot. Do you know how to respond in a situation like this? In the aftermath of that horrible event LLU's enrollment management personnel quickly realized the importance of streamlined emergency preparedness. This presentation will identify the lessons learned from December 2.

Location: Salon B

Handout and Presentation Files Not Yet Available For This Session

Guided Pathways: Promise for the Future of Student Success at Two-Year Colleges and Their Implications for Four-Year Institutions - Begonia

Presenters: William Serrata, El Paso Community College; Randy Weber, Johnson County Community College; Karen Miller, Cuyahoga Community College

Tuesday : 2:15 pm - 3:45 pm

Guided Pathways are emerging as a student success solution at two-year colleges. Three different approaches will be presented by community college enrollment leaders. Two of the approaches are part of national programs and the third is independently developed by the college itself. Participants will learn more about Guided Pathways and some of the considerations for developing them.

Location: Begonia

Handout and Presentation Files Not Yet Available For This Session

SEM 2.0: Re-invented - Salon D

Presenters: Elaine Popp, Durham College; Paul Bishop, Durham College of Applied Arts & Technology

Tuesday : 2:15 pm - 3:45 pm

Durham College is one of the fastest growing colleges in Ontario. Over the past decade, postsecondary enrolment at Durham College has increased by 75% while enrolment in the overall publicly funded college sector in Ontario has grown by 57%. The robust programming and strong enrolment growth are strong outcomes for the College but have resulted in space and infrastructure challenges, thereby creating a critical need for strategically effective enrolment management plan.

Location: Salon D

Handout and Presentation Files Not Yet Available For This Session

I Get You: Simple Tools for Understanding Your Student Populations and Their Need to Succeed - Salon E

Presenters: Kate Ralston, Iowa State University; Greg Forbes, Iowa State University; Jonathan Compton, Iowa State University

Tuesday : 2:15 pm - 3:45 pm

This presentation seeks to discuss how using a metric of student achievement composed of high school GPA and ACT can help identify distinct student populations and understand group-specific challenges or needs, which in turn helps improve student success. Demographic, academic and behavioral differences between the groups are explored using additional sources of information, such as the First Year Survey and the ACT profile. Student retention and graduation rates are compared across the groups.

Location: Salon E

Handout and Presentation Files Not Yet Available For This Session

U.S. Dream Academy: Assessing Noncognitive Variables for Secondary Through Post-Baccalaureate Education - Salon F

Presenters: Michele Sandlin, AACRAO Consulting (AC); William Sedlacek, University of Maryland - College Park; Wintley Phipps, U.S. Dream Academy

Tuesday : 2:15 pm - 3:45 pm

This session will explore the assessment of noncognitive variables via its application at the U.S. Dream Academy, founded by Wintley Phipps with the goal of working with incarcerated parents to ensure their children break the cycle of incarceration and academic failure. The noncognitive variable system is used in implementing the program as well as in evaluating outcomes. Research, theory, and practical implementation of noncognitive assessment within higher education will also be presented.

Location: Salon F

Handout and Presentation Files Not Yet Available For This Session

Roundtable: Research & Data - Bottlebrush

Presenters: Wendy Kilgore, AACRAO; Janet Ward, AACRAO Consulting (AC)

Tuesday : 2:15 pm - 3:45 pm

Join this open discussion about research & data.

Location: Bottlebrush

Handout and Presentation Files Not Yet Available For This Session

Improving Student Retention: Research-Based Strategies for College Student Success: Part 1 - Salon A

Presenters: Jay Goff, Saint Louis University; David Kaslbeek, DePaul University

Tuesday : 2:15 pm - 3:45 pm

This two-part session focuses on efforts aimed at providing targeted resources to improve student persistence and degree completion levels. Part 1 explores how institutions can use the 4Ps—Profile, Progress, Process, and Promise—to better focus their retention strategy. Part 2 is on Tuesday at 4:30pm.

Location: Salon A

Handout and Presentation Files Not Yet Available For This Session

Developing and Implementing a SEM Plan: One Institution's Journey - Bluebonnet

Presenters: Jody Gordon, University of the Fraser Valley

Tuesday : 2:15 pm - 3:45 pm

An overview of the model used for developing a Strategic Enrollment Management Plan at a Canadian public post-secondary institution will be presented. Steps within the model will be outlined--such as setting key enrollment indicators, gathering critical data, setting enrollment goals and finally rolling out the plan to engage the campus-wide community in developing and implementing strategies and tactics to achieve the enrollment goals. Valuable lessons learned along the way will be reviewed.

Location: Bluebonnet

Handout and Presentation Files Not Yet Available For This Session

The Right Catalog for your Students: Considerations, Content, and Choices - Salon C

Presenters: Greg Soare, CourseLeaf From Leepfrog Technologies

Tuesday : 2:15 pm - 3:45 pm

Who uses your catalog and course search and what are they looking for? The catalog is one of the most important collections of information on campus. It can also showcase what makes your institution unique and differentiates you from the other choices students have to further their education. Learn how CourseLeaf software enables design and content to complement each other in a catalog built to help recruit students, share academic content, and help students towards completion.

Location: Salon C

Handout and Presentation Files Not Yet Available For This Session

4:30 pm - 5:30 pm

Pedal to the Metal: The Fast Pace of Dual Enrollment Growth - Salon B

Presenters: LaDrina Wilson, Eastern Iowa Community Colleges; Daniel Marvin, Eastern Iowa Community Colleges

Tuesday : 4:30 pm - 5:30 pm

Concurrent enrollment offerings continue to be on the rise across the country. Scott Community College will discuss the opportunities and challenges that dual enrollment presents from the recruitment and retention prospective. SCC will discuss their unique partnerships with local school districts that includes recruitment beginning in 8th grade, retention and graduation pathways for students accelerating their graduation plan. Four year institution partnerships will be examined as well.

Location: Salon B

Handout and Presentation Files Not Yet Available For This Session

From Gateway to Pathway: Enhancing Student Success By Transforming Key Gateway Courses - Salon C

Presenters: Donald Loewen, Binghamton University (SUNY); Bill Kazmierczak, Binghampton University (SUNY)

Tuesday : 4:30 pm - 5:30 pm

Do you have a gateway course that is holding students back, but institutional culture and structures make it difficult to initiate change? Plan your own strategy while learning how Binghamton University (SUNY) used institutional data and assessment practices to identify a key course sequence (Calculus), implemented an institutional plan to address the issue, and fostered broad support for change. Results show improved student learning outcomes and a culture more focused on student success.

Location: Salon C

Handout and Presentation Files Not Yet Available For This Session

It Takes a Village: Summer Programs for Incoming First-Year Students - Begonia

Presenters: Daphne Rankin, Virginia Commonwealth University; Sybil Halloran, Virginia Commonwealth University; Joanne Jensen, Virginia Commonwealth University; Marc Vernon, Virginia Commonwealth University; Sofia Hiort-Wright, Virginia Commonwealth University

Tuesday : 4:30 pm - 5:30 pm

Developing a new on-campus summer program for incoming first-year students requires cooperation from stakeholders across the university community. The development and implementation of a Summer Scholars program that draws on the experiences and expertise of campus-wide representatives and participants will be discussed in this interactive session.

Location: Begonia

Handout and Presentation Files Not Yet Available For This Session

Breaking Up is Hard to Do: Dissolving a Partnership and Creating a Recruitment Operation for Online Students - Salon D

Presenters: Tammy Aagard, University of Florida; Melissa Emmett, University of Florida

Tuesday : 4:30 pm - 5:30 pm

After a very public breakup with a third party partner, a new recruitment and marketing operation was needed. The UF Online Enrollment Services were expanded to include a Recruitment and Outreach Center. Come learn how this was accomplished: creating a plan, securing the budget, staffing up for new responsibilities, shifting to new marketing efforts, making the transition, metrics, and planning for the future.

Location: Salon D

Handout and Presentation Files Not Yet Available For This Session

Asking "Why?" and Digging Deep When Times are Good - Salon F

Presenters: Barbara Riach, Humber Institute of Technology & Advanced Learning

Tuesday : 4:30 pm - 5:30 pm

It is human nature to wait until times are tough or resources are tight before we cast a critical eye to why or how we do things- and how can we do them better. In 2016, the Registrar's Office and the Academic Division of Humber Institute of Technology and Advanced Learning engaged in an Operational and Business Process Review of the Registrar's Office and the relevant business intersections with the academic division.

Location: Salon F

Handout and Presentation Files Not Yet Available For This Session

SEM at KPU: Working from the Middle - Salon E

Presenters: Zena Mitchell, Kwantlen Polytechnic University; Jane Fee, Kwantlen Polytechnic University

Tuesday : 4:30 pm - 5:30 pm

Don't have a SEM Plan in place, but need to strategically manage your enrollments? Work from the middle! At Kwantlen Polytechnic University we have seen firsthand that it is possible to contribute to SEM in a meaningful way without having a formal SEM plan in place. Join us to hear about our "University Transitions Project" and how we have engaged people from across KPU to help set the stage for a formal SEM plan, and how we are achieving the outcomes that are key to SEM success.

Location: Salon E

Handout and Presentation Files Not Yet Available For This Session

Roundtable: Future Trends for SEM - Bottlebrush

Presenters: Tom Green, AACRAO Consulting (AC); Luke Schultheis, Michigan State University

Tuesday : 4:30 pm - 5:30 pm

Join this open discussion about future trends for SEM.

Location: Bottlebrush

Handout and Presentation Files Not Yet Available For This Session

Improving Student Retention: Research-Based Strategies for College Student Success: Part 2 - Salon A

Presenters: Jay Goff, Saint Louis University; David Kalsbeek, DePaul University

Tuesday : 4:30 pm - 5:30 pm

This is a continuation of the 2:15pm session that focuses on efforts aimed at providing targeted resources to improve student persistence and degree completion levels. The session features methods to broaden the current retention construct and provides guidance to campus leaders on how to actively contribute in building a student success culture. The presenters will share a "road map” approach to using data and best practice strategies to increase student persistence and graduation rates.

Location: Salon A

Handout and Presentation Files Not Yet Available For This Session

SEM Endorsement Program (SEM-EP): Learn About AACRAO's Enrollment Management Credential - Bluebonnet

Presenters: Christopher Tremblay, University of Wisconsin - Superior

Tuesday : 4:30 pm - 5:30 pm

SEM-EP is an educational training opportunity resulting in a professional endorsement designed to prepare and recognize enrollment management professionals at the national level through an online registry. In this session, presenters will share information regarding program admission, learning outcomes, educational components, and benefits. Recent national research on enrollment management credentialing programs will also be highlighted. Come and learn how you can benefit from this credential.

Location: Bluebonnet

Handout and Presentation Files Not Yet Available For This Session

Wednesday

8:00 am - 9:30 am

Taking SEM Home for Institutional Teams - Various Assigned Rooms

Presenters: Wayne Sigler, AACRAO Consulting (AC); William Serrata, El Paso Community College; Brent Gage, University of Iowa

Wednesday : 8:00 am - 9:30 am

The SEM Team Experience concludes with a final session between institutional teams (four or more) and their SEM mentors. This session is designed to help teams identify their greatest SEM needs and how they will implement action plans, upon their return home.

Location: Various Assigned Rooms

Handout and Presentation Files Not Yet Available For This Session

Taking SEM Home for Individuals and Small Groups - Grand Oaks Ballroom GHIJ

Presenters: Clayton Smith, University of Windsor; Alicia Moore, Central Oregon Community College

Wednesday : 8:00 am - 9:30 am

Before your leave the SEM Conference this year, take some time to reflect on what you have learned, the gaps in your institution's SEM readiness, and consider the next steps you need to take to improve SEM health at your college or university. This session is designed for those who come to the conference as individual institutional representatives or in small teams (three or fewer). The session will be facilitated by experienced SEM leaders to help you make the most of your experiences.

Location: Grand Oaks Ballroom GHIJ

Handout and Presentation Files Not Yet Available For This Session

9:45 am - 10:45 am

Reframing Institutional Governance to Advance Strategic Enrollment Management at a Community College - Salon C

Presenters: Carol Urbaitis, Finger Lakes Community College

Wednesday : 9:45 am - 10:45 am

Strategic enrollment management professionals at community colleges can utilize the three frames of institutional governance - fiduciary, strategic, and generative - to heighten awareness, gain support, and foster leadership at the board of trustees level in addressing enrollment management challenges and opportunities.

Location: Salon C

Handout and Presentation Files Not Yet Available For This Session

Improved Course Scheduling Drives Results in Student Completions and Campus Efficiency - Salon D

Presenters: Christie Roberts, Texas A&M University - Corpus Christi; Michael Rendon, Texas A&M University - Corpus Christi

Wednesday : 9:45 am - 10:45 am

Bring program demand and room capacity data to the forefront of your decision-making when it matters most: the schedule development and resource allocation stage. This session will demonstrate how leaders can make sound decisions and increase student completions by using automated modeling tools. These tools forecast course demand and appropriate instructional resources to illustrate how course scheduling may affect institutional revenue, instructional cost, and student velocity to completion.

Location: Salon D

Handout and Presentation Files Not Yet Available For This Session

Using Data from a Student Self-assessment for Evidence-based SEM Decision-making - Salon F

Presenters: Mark Conrad, York University; Michelle Miller, York University

Wednesday : 9:45 am - 10:45 am

York University administers a Student Self-Assessment survey to students before they begin their first year of studies to gather student-specific data on key non-cognitive traits and behaviours. After completing the survey, students can review their scores on the measurement scales via an engaging web application that also provides information about how each non-cognitive area relates to academic success, and tips and resources students can use to develop their non-cognitive skills

Location: Salon F

Handout and Presentation Files Not Yet Available For This Session

$1.3 Trillion in Student Debt: Impact of Financial Literacy Education on Student Borrowing Habits - Salon E

Presenters: Veronica Garcia, Paradise Valley Community College

Wednesday : 9:45 am - 10:45 am

A Northwest Community College has been offering financial literacy courses for all students for the past several years. This session details the results of an analysis of the impact of these courses on student borrowing behavior and the implications for practice. The results might surprise you!

Location: Salon E

Handout and Presentation Files Not Yet Available For This Session

Impacts of the New Early FAFSA Filing Date on Financial Aid Operations, Policies, and Communications - Begonia

Presenters: Tom Green, AACRAO; David Krause, St Mary's University; Diana Martinez, University of Texas at San Antonio; David Johnson, Indiana University - Bloomington

Wednesday : 9:45 am - 10:45 am

The new early filing date for FAFSA in the U.S. will impact how colleges and universities communicate with prospective and current students, manage operations and consider changes to existing policies and calendars. This session features financial aid and enrollment administrators discussing the impacts at their institutions.

Location: Begonia

Handout and Presentation Files Not Yet Available For This Session

Rules of the Road for Predictive Analytics in Enrollment and Student Success - Salon A

Presenters: Manuela Ekowo, New America Foundation

Wednesday : 9:45 am - 10:45 am

Predictive data tools can provide powerful insights on how students enroll in college, progress toward degrees, and how colleges can support them. But if not used carefully, these tools may also do harm. For example, they might inadvertently bake in pre-existing disparities based in race, ethnicity, age, gender, or socioeconomic status. This session will feature a newly released rules of the road framework to support institutional administrators using predictive analytics with care on campus.

Location: Salon A

Handout and Presentation Files Not Yet Available For This Session

The Transfer Edge: Using Data to Inform Transfer Student Recruitment and Retention Initiatives - Salon B

Presenters: Seth Sykes, Virginia Commonwealth University

Wednesday : 9:45 am - 10:45 am

The national completion agenda has focused increasing attention on the effectiveness of two- to four-year transfer programs to support college access and student success. Over the past six years, Virginia Commonwealth University (VCU) has researched best practice and analyzed data for the purposes of improving transfer student recruitment and retention initiatives. This session will highlight how VCU uses quantitative and qualitative data to inform and assess transfer policy and practice.

Location: Salon B

Handout and Presentation Files Not Yet Available For This Session

11:00 am - 12:00 pm

Closing Plenary: Market-Centered Enrollment Management - Grand Oaks Ballroom GHIJ

Presenters: David Kalsbeek, DePaul University

Wednesday : 11:00 am - 12:00 pm

An empirical understanding of a university's market position is one essential foundation for enrollment planning and for evaluating enrollment strategy. Dr. Kalsbeek will explore how a market-centered perspective can assist institutional leaders, trustees, and faculty in understanding the challenges and the opportunities a college faces in its enrollment management effort.

Location: Grand Oaks Ballroom GHIJ

Handout and Presentation Files Not Yet Available For This Session